Original
Original is an all-in-one brand protection and authentication platform that uses non-clonable digital tags to verify product authenticity and engage customers through secure mobile experiences.
Wiser Solutions
Wiser Solutions provides a comprehensive commerce execution platform that helps you manage pricing, monitor MAP compliance, and optimize retail shelf health through actionable data and automated workflows.
Quick Comparison
| Feature | Original | Wiser Solutions |
|---|---|---|
| Website | original.com | wiser.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2013 |
| Headquarters | New York, USA | San Mateo, USA |
Overview
Original
Original provides you with a sophisticated anti-counterfeiting and brand protection system that bridges the gap between physical products and digital security. By using non-clonable, encrypted digital tags, you can ensure that every item in your inventory is authentic and protected from duplication. This technology allows you to track your products throughout the entire supply chain, giving you full visibility from the manufacturing floor to the end consumer's hands.
You can also transform your physical products into digital touchpoints to build deeper relationships with your customers. When a buyer scans your product, they instantly verify its origin while you gain access to valuable first-party data and engagement opportunities. The platform is designed for brands in luxury goods, pharmaceuticals, and high-end retail who need to eliminate fraud while enhancing the post-purchase experience.
Wiser Solutions
Wiser Solutions gives you the visibility needed to master both online and in-store retail environments. You can track competitor pricing in real-time, monitor your brand's digital shelf presence, and ensure your products are correctly stocked and priced at physical locations. By combining automated data collection with a global network of mystery shoppers, the platform turns complex market signals into clear steps for your team to follow.
You can protect your brand equity by identifying MAP violations instantly and improving your search rankings on major e-commerce sites. Whether you are a brand manufacturer looking to control your distribution or a retailer aiming to stay competitive on price, this platform provides the infrastructure to execute your commerce strategy with precision. It bridges the gap between high-level market data and the daily actions that drive sales growth.
Overview
Original Features
- Non-Clonable Digital Tags Secure your physical products with encrypted, tamper-proof tags that cannot be copied or forged by counterfeiters.
- Instant Mobile Verification Allow your customers to verify product authenticity instantly using their smartphone camera without downloading a separate app.
- Supply Chain Tracking Monitor your products in real-time as they move through the supply chain to identify gray market activity.
- First-Party Data Collection Capture valuable customer insights and ownership data directly when users scan and register their authentic products.
- Digital Product Passports Create a digital twin for every item to store warranty info, certificates of authenticity, and sustainable sourcing data.
- Automated Fraud Alerts Receive immediate notifications when suspicious scanning activity or potential counterfeit attempts are detected in specific geographic locations.
Wiser Solutions Features
- Dynamic Pricing. Automate your pricing strategy based on real-time competitor data to stay competitive while protecting your profit margins.
- MAP Monitoring. Identify unauthorized sellers and track minimum advertised price violations across thousands of websites to protect your brand value.
- Retail Auditing. Deploy a global crowd of shoppers to verify your in-store displays, stock levels, and pricing accuracy in real-time.
- Digital Shelf Intelligence. Optimize your product titles, descriptions, and images to improve search rankings and conversion rates on e-commerce platforms.
- Market Share Analysis. Track your category performance against competitors to identify growth opportunities and gaps in your current distribution strategy.
- Automated Alerts. Receive instant notifications when competitors change prices or when your products go out of stock at key retailers.
Pricing Comparison
Original Pricing
Wiser Solutions Pricing
Pros & Cons
Original
Pros
- Non-clonable technology offers higher security than standard QR codes
- No app download required for customer verification process
- Provides detailed geographic data on where products are scanned
- Seamlessly integrates digital marketing with physical product security
Cons
- Requires physical integration of tags during the manufacturing process
- Custom pricing makes it difficult to estimate initial costs
- Higher barrier to entry for very small businesses
Wiser Solutions
Pros
- Highly accurate data collection for both online and offline channels
- Excellent customer success team provides proactive strategic guidance
- Customizable dashboards allow you to focus on your specific KPIs
- Global reach for physical store audits in multiple countries
Cons
- Premium pricing makes it a significant investment for smaller brands
- Initial setup and data mapping can take several weeks
- The interface has a learning curve for non-technical users