Original
Original is an all-in-one brand protection and authentication platform that uses non-clonable digital tags to verify product authenticity and engage customers through secure mobile experiences.
ZeroFox
ZeroFox provides a unified external cybersecurity platform that protects your organization by identifying and disrupting digital threats across the public attack surface, including social media, mobile, and dark web.
Quick Comparison
| Feature | Original | ZeroFox |
|---|---|---|
| Website | original.com | zerofox.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2021 | 2013 |
| Headquarters | New York, USA | Baltimore, USA |
Overview
Original
Original provides you with a sophisticated anti-counterfeiting and brand protection system that bridges the gap between physical products and digital security. By using non-clonable, encrypted digital tags, you can ensure that every item in your inventory is authentic and protected from duplication. This technology allows you to track your products throughout the entire supply chain, giving you full visibility from the manufacturing floor to the end consumer's hands.
You can also transform your physical products into digital touchpoints to build deeper relationships with your customers. When a buyer scans your product, they instantly verify its origin while you gain access to valuable first-party data and engagement opportunities. The platform is designed for brands in luxury goods, pharmaceuticals, and high-end retail who need to eliminate fraud while enhancing the post-purchase experience.
ZeroFox
ZeroFox helps you protect your business outside the traditional network perimeter. You can monitor the entire digital landscape—from social media and mobile app stores to the dark web—to find impersonations, data leaks, and phishing attacks targeting your brand. The platform doesn't just alert you to problems; it actively disrupts threats by taking down malicious content and blocking fraudulent accounts on your behalf.
You can manage your entire external attack surface through a single interface that combines artificial intelligence with expert analysis. Whether you are protecting high-profile executives from physical threats or securing your brand's reputation from digital fraud, the platform provides the visibility you need to stay ahead of attackers. It is designed for security teams at mid-to-large organizations who need to automate the detection and removal of external risks.
Overview
Original Features
- Non-Clonable Digital Tags Secure your physical products with encrypted, tamper-proof tags that cannot be copied or forged by counterfeiters.
- Instant Mobile Verification Allow your customers to verify product authenticity instantly using their smartphone camera without downloading a separate app.
- Supply Chain Tracking Monitor your products in real-time as they move through the supply chain to identify gray market activity.
- First-Party Data Collection Capture valuable customer insights and ownership data directly when users scan and register their authentic products.
- Digital Product Passports Create a digital twin for every item to store warranty info, certificates of authenticity, and sustainable sourcing data.
- Automated Fraud Alerts Receive immediate notifications when suspicious scanning activity or potential counterfeit attempts are detected in specific geographic locations.
ZeroFox Features
- Automated Takedowns. Request and track the removal of malicious content, phishing sites, and fake social profiles with a single click.
- Dark Web Monitoring. Scan hidden forums and marketplaces to find leaked credentials or sensitive data before they are used against you.
- Brand Protection. Identify unauthorized use of your logos and trademarks across the web to prevent customer confusion and fraud.
- Executive Protection. Secure your leadership team by monitoring for physical threats, doxxing, and impersonation attempts on social platforms.
- Phishing Detection. Find and block look-alike domains and deceptive URLs that trick your employees and customers into sharing data.
- Mobile App Security. Detect rogue applications in official and third-party stores that are illegally using your brand to spread malware.
Pricing Comparison
Original Pricing
ZeroFox Pricing
Pros & Cons
Original
Pros
- Non-clonable technology offers higher security than standard QR codes
- No app download required for customer verification process
- Provides detailed geographic data on where products are scanned
- Seamlessly integrates digital marketing with physical product security
Cons
- Requires physical integration of tags during the manufacturing process
- Custom pricing makes it difficult to estimate initial costs
- Higher barrier to entry for very small businesses
ZeroFox
Pros
- Excellent automated takedown capabilities for malicious content
- Comprehensive visibility across social media and dark web
- Intuitive dashboard simplifies complex threat data
- Strong support from dedicated threat intelligence analysts
- Effective at identifying brand impersonation quickly
Cons
- Initial configuration requires significant time and effort
- Occasional false positives in social media alerts
- Custom reporting features can be difficult to navigate
- Premium pricing may be high for smaller teams