Pendo
Pendo is a comprehensive product experience platform that helps you track user behavior, deliver in-app guidance, and gather feedback to build software that your customers actually love using.
TheyDo
TheyDo is a journey management platform that helps you align teams, data, and insights around customer journeys to prioritize opportunities and drive business growth through a unified customer-centric framework.
Quick Comparison
| Feature | Pendo | TheyDo |
|---|---|---|
| Website | pendo.io | theydo.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2019 |
| Headquarters | Raleigh, USA | Amsterdam, Netherlands |
Overview
Pendo
Pendo helps you understand exactly how customers interact with your software so you can make data-driven decisions. You can track every click and navigation path without requiring manual coding or engineering resources. This deep visibility allows you to identify where users get stuck, which features they ignore, and what drives long-term retention across your web and mobile applications.
Beyond just analytics, you can take immediate action by deploying in-app walkthroughs and targeted announcements to guide users through complex workflows. By combining usage data with direct user feedback and sentiment polling, you create a complete picture of the product experience. This enables your product, success, and marketing teams to increase feature adoption and reduce churn through personalized, automated communication.
TheyDo
TheyDo is a journey management platform designed to help you bridge the gap between customer insights and business execution. Instead of static slide decks or fragmented spreadsheets, you get a dynamic environment where journeys stay updated and linked to real-time data. You can map complex customer lifecycles, identify pain points, and turn them into actionable opportunities that your product and engineering teams can track directly.
The platform serves as a single source of truth for organizations looking to scale their customer-centric operations. It enables you to synchronize different departments—from marketing to product development—ensuring everyone works on the most impactful customer problems. By connecting journeys to your existing tech stack, you transform theoretical maps into a live management system that drives measurable improvements in customer experience.
Overview
Pendo Features
- Retroactive Analytics Track every user action automatically from day one without needing to write custom code or tag individual elements.
- In-App Guides Create walkthroughs, tooltips, and banners to onboard new users and highlight new features without waiting for development cycles.
- Sentiment Tracking Launch NPS surveys and polls directly inside your application to capture user feedback while the experience is top-of-mind.
- Product Roadmapping Connect user feedback and usage data to your product strategy to prioritize the features that drive the most value.
- Session Replay Watch visual reconstructions of user journeys to see exactly where people struggle or encounter friction within your interface.
- Cross-App Analytics Monitor how users move across your entire portfolio of web and mobile applications to understand the total customer journey.
TheyDo Features
- Journey Mapping. Build dynamic, multi-layered journey maps that connect customer steps with internal processes and data points in one view.
- Opportunity Prioritization. Rank customer pain points based on business value and effort so you always work on the most impactful projects.
- Insight Repository. Centralize your qualitative and quantitative research findings to ensure every team member has access to validated customer truths.
- Journey Frameworks. Standardize how your organization maps experiences with reusable templates and global taxonomies for consistent reporting across teams.
- Solution Tracking. Link specific product features and initiatives directly to the journey steps they improve to see real-time progress.
- Persona Management. Create and manage detailed customer personas that integrate directly into your journeys to maintain a human-centric perspective.
Pricing Comparison
Pendo Pricing
- Up to 500 monthly active users
- Basic product analytics
- In-app guides and walkthroughs
- NPS surveys and polling
- Roadmap visualization tools
- Everything in Free, plus:
- Unlimited monthly active users
- Advanced segmentation and targeting
- Resource center for user help
- Detailed sentiment analysis
- Standard integrations
TheyDo Pricing
- 1 Editor seat
- Unlimited Viewers
- Up to 3 Journeys
- Basic Journey Mapping
- Standard Persona builder
- Community support
- Everything in Free, plus:
- Unlimited Journeys
- Unlimited Viewers
- Advanced Frameworks
- Standard Integrations
- Priority support
Pros & Cons
Pendo
Pros
- Codeless tracking makes setup fast for non-technical teams
- Powerful in-app messaging improves user onboarding significantly
- Retroactive data allows you to see past user behavior
- Combines quantitative and qualitative data in one place
Cons
- Initial setup requires technical help for data mapping
- Pricing scales quickly and can become very expensive
- Steep learning curve for advanced reporting features
- In-app guides can occasionally conflict with site CSS
TheyDo
Pros
- Turns static journey maps into actionable, living documents
- Excellent for aligning multiple teams around one customer view
- Intuitive drag-and-drop interface simplifies complex mapping
- Strong hierarchy features for managing large journey ecosystems
Cons
- High entry price for the first paid tier
- Significant time investment required for initial workspace setup
- Learning curve for mastering the complex data relationships