AfterShip
AfterShip is a comprehensive post-purchase platform providing automated shipment tracking, branded tracking pages, and proactive delivery notifications to improve your customer experience and drive repeat sales for e-commerce businesses.
Perpetua
Perpetua is an optimization platform that uses intelligent automation to help you scale advertising across Amazon, Walmart, Target, and other major retail marketplaces with data-driven growth strategies.
Quick Comparison
| Feature | AfterShip | Perpetua |
|---|---|---|
| Website | aftership.com | perpetua.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $250/month |
| FREE Trial | ✓ 7 days free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2017 |
| Headquarters | Hong Kong, China | Toronto, Canada |
Overview
AfterShip
AfterShip is a post-purchase platform designed to help you take full control of your customer's journey after they click the buy button. Instead of leaving customers wondering where their packages are, you can provide real-time tracking updates across more than 1,100 carriers globally. You can build branded tracking pages that keep shoppers on your site rather than sending them to carrier portals, creating more opportunities for upselling and engagement.
The platform helps you reduce customer support inquiries by proactively sending delivery notifications via email, SMS, and WhatsApp. Whether you are a small boutique or a high-volume enterprise, you can use the centralized dashboard to monitor shipping performance and identify delays before they become problems. It integrates directly with major platforms like Shopify, Magento, and Salesforce to automate your entire fulfillment workflow.
Perpetua
Perpetua is an advertising optimization platform designed to help you scale your e-commerce business across multiple retail marketplaces. Instead of manually adjusting bids and keywords, you can use its intelligent automation to manage campaigns on Amazon, Walmart, Target, and Instacart. The platform focuses on maximizing your incremental sales and brand presence while maintaining your target efficiency metrics.
You can gain a competitive edge by accessing advanced analytics and market intelligence that go beyond standard seller central reports. Whether you are a solo brand owner or a large global agency, the software helps you streamline complex advertising workflows and discover new growth opportunities. It simplifies the process of launching new products and protecting your branded search terms through automated keyword harvesting and bid adjustments.
Overview
AfterShip Features
- Branded Tracking Pages Create custom tracking pages with your logo and colors to keep customers engaged with your brand during delivery.
- Multi-Carrier Tracking Track shipments across 1,100+ global carriers in one unified dashboard to simplify your logistics management.
- Automated Notifications Send proactive updates via email, SMS, and WhatsApp to keep your customers informed at every delivery milestone.
- AI-Powered EDD Provide accurate estimated delivery dates using AI to set clear expectations and build trust with your shoppers.
- Shipping Analytics Monitor carrier performance and delivery rates with detailed reports to optimize your shipping strategy and costs.
- Returns Management Set up a self-service returns portal that allows your customers to print labels and track return status easily.
Perpetua Features
- Always-On Optimization. Let intelligent algorithms adjust your bids in real-time to ensure you always hit your target advertising cost of sale.
- Multi-Marketplace Sync. Manage your advertising spend across Amazon, Walmart, Target, and Instacart from a single, unified dashboard for better visibility.
- Keyword Harvesting. Automatically discover and bid on high-performing search terms that your competitors are missing to drive more incremental sales.
- Advanced Analytics. Access deep insights into your brand's performance and market share with customizable reports that track your total sales growth.
- Video Ad Creation. Build and launch high-impact video ads quickly using built-in templates designed to increase your click-through rates on search pages.
- Amazon Marketing Stream. Utilize hourly performance data to optimize your bids for specific times of day when your customers are most active.
Pricing Comparison
AfterShip Pricing
- Up to 50 shipments per month
- Branded tracking page
- Order lookup widget
- Email notifications
- Access to 1,100+ carriers
- Everything in Free, plus:
- Up to 100 shipments per month
- SMS and WhatsApp notifications
- AI-powered delivery estimates
- Basic analytics dashboard
- 24/7 email support
Perpetua Pricing
- Up to $5,000 monthly ad spend
- Amazon & Walmart support
- Automated bid optimization
- Keyword harvesting
- Basic reporting dashboard
- Everything in Starter, plus:
- Up to $10,000 monthly ad spend
- Advanced market intelligence
- Amazon Marketing Stream access
- Dedicated account support
- Custom reporting tools
Pros & Cons
AfterShip
Pros
- Supports an extensive list of global and local carriers
- Branded tracking pages significantly reduce support tickets
- Easy integration with major e-commerce platforms like Shopify
- Automated notifications keep customers informed and happy
Cons
- Pricing can scale quickly as shipment volume increases
- Advanced customization requires higher-tier paid plans
- Occasional delays in carrier data synchronization
Perpetua
Pros
- Significant time savings through automated bid management
- Intuitive dashboard makes complex data easy to read
- Excellent customer support and strategic guidance
- Effective keyword harvesting finds new sales opportunities
- Seamless integration across multiple retail marketplaces
Cons
- Monthly fees can be high for smaller brands
- Learning curve for advanced goal-setting features
- Limited customization for some automated campaign types