Perpetua
Perpetua is an optimization platform that uses intelligent automation to help you scale advertising across Amazon, Walmart, Target, and other major retail marketplaces with data-driven growth strategies.
sellerboard
sellerboard is an accurate profit analytics service for Amazon sellers that provides real-time data on FBA fees, PPC spend, and inventory levels to help you maximize your marketplace profitability.
Quick Comparison
| Feature | Perpetua | sellerboard |
|---|---|---|
| Website | perpetua.io | sellerboard.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $250/month | $19/month |
| FREE Trial | ✓ 30 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2017 |
| Headquarters | Toronto, Canada | Nuremberg, Germany |
Overview
Perpetua
Perpetua is an advertising optimization platform designed to help you scale your e-commerce business across multiple retail marketplaces. Instead of manually adjusting bids and keywords, you can use its intelligent automation to manage campaigns on Amazon, Walmart, Target, and Instacart. The platform focuses on maximizing your incremental sales and brand presence while maintaining your target efficiency metrics.
You can gain a competitive edge by accessing advanced analytics and market intelligence that go beyond standard seller central reports. Whether you are a solo brand owner or a large global agency, the software helps you streamline complex advertising workflows and discover new growth opportunities. It simplifies the process of launching new products and protecting your branded search terms through automated keyword harvesting and bid adjustments.
sellerboard
sellerboard is a dedicated financial analytics platform designed to give you a crystal-clear view of your Amazon business profitability. Instead of wrestling with complex spreadsheets, you get an automated dashboard that tracks every penny, including FBA fees, storage costs, and return shipping. You can monitor your real-time profit and loss down to the individual SKU level, ensuring you always know which products are making money and which are draining your budget.
The software goes beyond simple accounting by offering tools to manage your entire operations. You can automate your review requests to boost your organic ranking and use the inventory planner to avoid costly stockouts or overstock fees. Whether you are a solo entrepreneur or a growing brand, it helps you reclaim hours of manual data entry so you can focus on scaling your Amazon presence.
Overview
Perpetua Features
- Always-On Optimization Let intelligent algorithms adjust your bids in real-time to ensure you always hit your target advertising cost of sale.
- Multi-Marketplace Sync Manage your advertising spend across Amazon, Walmart, Target, and Instacart from a single, unified dashboard for better visibility.
- Keyword Harvesting Automatically discover and bid on high-performing search terms that your competitors are missing to drive more incremental sales.
- Advanced Analytics Access deep insights into your brand's performance and market share with customizable reports that track your total sales growth.
- Video Ad Creation Build and launch high-impact video ads quickly using built-in templates designed to increase your click-through rates on search pages.
- Amazon Marketing Stream Utilize hourly performance data to optimize your bids for specific times of day when your customers are most active.
sellerboard Features
- Profit Analytics. Track your real-time profits and losses including all Amazon fees, PPC costs, and taxes in one live dashboard.
- Inventory Management. Receive automated alerts when it is time to restock and see exactly how many days of supply you have left.
- PPC Optimization. Monitor your advertising spend and ACoS to identify which keywords are driving sales and which are wasting your budget.
- Auto-Responder. Send automated follow-up messages to your customers to increase your feedback rates and improve your product rankings.
- Refund Manager. Identify FBA errors and lost inventory so you can claim reimbursements from Amazon and recover your lost revenue.
- LTV Dashboard. Analyze the lifetime value of your customers to understand repeat purchase behavior and refine your marketing strategy.
Pricing Comparison
Perpetua Pricing
- Up to $5,000 monthly ad spend
- Amazon & Walmart support
- Automated bid optimization
- Keyword harvesting
- Basic reporting dashboard
- Everything in Starter, plus:
- Up to $10,000 monthly ad spend
- Advanced market intelligence
- Amazon Marketing Stream access
- Dedicated account support
- Custom reporting tools
sellerboard Pricing
- Up to 3,000 orders per month
- 150 follow-up emails
- 1 seller account
- Unlimited additional users
- Live profit dashboard
- Inventory planner access
- Up to 6,000 orders per month
- 6,000 follow-up emails
- 2 seller accounts
- Everything in Standard
- Advanced PPC optimization
- User rights management
Pros & Cons
Perpetua
Pros
- Significant time savings through automated bid management
- Intuitive dashboard makes complex data easy to read
- Excellent customer support and strategic guidance
- Effective keyword harvesting finds new sales opportunities
- Seamless integration across multiple retail marketplaces
Cons
- Monthly fees can be high for smaller brands
- Learning curve for advanced goal-setting features
- Limited customization for some automated campaign types
sellerboard
Pros
- Extremely accurate real-time profit tracking
- Very affordable compared to similar competitors
- Easy setup with direct Amazon integration
- Excellent inventory forecasting and restock alerts
Cons
- Interface feels slightly dated visually
- Mobile app has fewer features than desktop
- Limited to Amazon and eBay marketplaces