Persona
Persona is a unified identity infrastructure platform that helps you automate identity verification, KYC/AML compliance, and fraud prevention through customizable workflows and global document support.
TLOxp
TLOxp is a powerful data discovery and identity verification software that provides real-time access to billions of public and proprietary records for due diligence and investigations.
Quick Comparison
| Feature | Persona | TLOxp |
|---|---|---|
| Website | persona.com | tlo.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2009 |
| Headquarters | San Francisco, USA | Boca Raton, USA |
Overview
Persona
Persona provides you with a flexible identity infrastructure to verify users and manage compliance globally. Instead of using fragmented tools, you can handle everything from automated document verification and biometric lookups to manual reviews within a single dashboard. You can build custom verification flows that match your brand and adjust friction levels based on the perceived risk of each user interaction.
The platform helps you stay compliant with KYC, KYB, and AML regulations across different regions without writing extensive code. You can automate your decision-making processes using their powerful workflow engine, which connects identity data to your existing business logic. It is designed to scale with your growth, supporting businesses from early-stage startups to large global enterprises across fintech, marketplace, and gaming sectors.
TLOxp
TLOxp, powered by TransUnion, is a robust data repository designed to help you uncover hidden connections between individuals, businesses, and assets. You can use the platform to verify identities, locate subjects, and conduct deep-dive background investigations by pulling from a massive database of public and private records. It simplifies complex research by linking disparate data points into a single, actionable report.
You can streamline your workflows whether you are in debt collection, law enforcement, insurance fraud, or legal services. The platform focuses on speed and accuracy, allowing you to mitigate risk and make informed decisions faster. Because it handles sensitive information, you must undergo a rigorous credentialing process to gain access, ensuring that your data usage remains compliant with industry regulations.
Overview
Persona Features
- Dynamic Flow Builder Create custom verification experiences that adapt in real-time based on a user's risk profile and geographic location.
- Automated KYC/AML Run instant checks against global watchlists and PEP databases to ensure you remain compliant with evolving financial regulations.
- Biometric Verification Verify identities using advanced facial recognition and liveness detection to prevent sophisticated spoofing and presentation attacks.
- Document Authentication Scan and verify thousands of government-issued IDs from over 200 countries with automated extraction and forgery detection.
- Graph Visualization Uncover sophisticated fraud rings by visualizing connections between different accounts, devices, and shared identity attributes.
- Case Management Streamline your manual review process with a centralized dashboard where your team can investigate suspicious flags efficiently.
TLOxp Features
- Advanced Linking Technology. Uncover hidden relationships between people, locations, and businesses using proprietary algorithms that connect fragmented data points automatically.
- Real-Time Identity Verification. Verify identities instantly against a massive database of records to prevent fraud and ensure you are dealing with the right person.
- Asset Discovery. Locate vehicles, property, and other tangible assets owned by individuals or businesses to assist in recovery or litigation efforts.
- Comprehensive Reports. Generate detailed background profiles that combine criminal records, employment history, and social media presence into one easy-to-read document.
- Batch Processing. Upload large lists of records to verify or skip-trace thousands of contacts at once, saving your team hours of manual entry.
- Monitoring and Alerts. Receive automatic notifications when a subject's information changes, so you always have the most current data for your active cases.
Pricing Comparison
Persona Pricing
- Up to 500 total inquiries
- Government ID verification
- Selfie liveness checks
- Basic dashboard access
- Standard email support
- Everything in Free, plus:
- Custom branded themes
- Advanced workflow automation
- Continuous monitoring
- Database and PEP/Watchlist checks
- API and Webhook access
TLOxp Pricing
Pros & Cons
Persona
Pros
- Highly customizable workflows tailored to specific user segments
- Intuitive dashboard makes manual reviews much faster
- Excellent documentation simplifies the technical integration process
- Reliable automated document extraction reduces user friction
- Responsive support team helps with complex compliance configurations
Cons
- Pricing can become complex as you add modules
- Steep learning curve for advanced workflow logic
- Initial configuration requires significant time for best results
TLOxp
Pros
- Extremely deep data coverage compared to standard search tools
- Fast search speeds even when pulling complex reports
- Excellent linking of relatives and known associates
- Highly accurate skip-tracing results for locating subjects
Cons
- Strict and lengthy credentialing process for new users
- Interface feels dated compared to modern consumer software
- Costs can add up quickly for high-volume users