Bigtincan
Bigtincan is a comprehensive sales enablement platform that uses AI-driven automation to help your customer-facing teams prepare, engage, and close more deals through personalized content and interactive training experiences.
ReferenceEdge
ReferenceEdge is a native Salesforce application designed to help you automate customer reference management, accelerate sales cycles, and protect your most valuable client relationships from over-use.
Quick Comparison
| Feature | Bigtincan | ReferenceEdge |
|---|---|---|
| Website | bigtincan.com | point-of-reference.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 1998 |
| Headquarters | Sydney, Australia | Rochester, USA |
Overview
Bigtincan
Bigtincan helps you empower your sales and service teams with the right content and skills at the exact moment they need them. Instead of digging through folders, you can use AI-powered search to find the most relevant sales collateral or training materials instantly. The platform adapts to your specific workflow, whether you are preparing for a high-stakes presentation or onboarding new team members in a remote environment.
You can create immersive buying experiences using augmented reality and interactive 3D content that sets your brand apart from the competition. The software also tracks how prospects interact with your shared documents, giving you clear data on what content actually drives revenue. It is designed for mid-market and enterprise organizations in complex industries like life sciences, manufacturing, and retail where deep product knowledge is essential for success.
ReferenceEdge
ReferenceEdge is a specialized platform built directly on Salesforce that helps you manage and scale your customer reference program. Instead of manually searching for advocates, you can automatically identify the right customers for peer calls, site visits, or success stories based on real-time data. It eliminates the friction of finding willing references and ensures you aren't burning out the same few clients by tracking their activity and frequency of use.
You can empower your sales team to find and request references without leaving their CRM, significantly cutting down the time it takes to close deals. The software provides a centralized library for all your reference content, from case studies to video testimonials, making it easy to share the right proof points at the right stage of the buyer's journey. It is primarily used by B2B enterprise companies with complex sales cycles and dedicated marketing or reference teams.
Overview
Bigtincan Features
- AI Content Search Find the exact sales collateral you need in seconds with intelligent recommendations based on your current deal stage.
- Interactive Training Master complex products through bite-sized micro-learning modules and video coaching sessions that you can complete on any device.
- Buyer Engagement Tracking See exactly when prospects open your shared files and which pages they spend the most time viewing.
- Digital Sales Rooms Create personalized secure microsites for your prospects to access all relevant project documents and communication in one place.
- Offline Access Present your latest content and videos to clients even without an internet connection using the native mobile application.
- AR and 3D Visuals Showcase your products in high-definition 3D or augmented reality to give buyers a hands-on feel virtually.
ReferenceEdge Features
- Native Salesforce Integration. Manage your entire reference program without ever leaving Salesforce, ensuring your data stays synced and secure in one place.
- Reference Request Workflow. Submit and track reference requests through a standardized process that keeps your team organized and your customers protected.
- Automated Reward Tracking. Gamify your advocacy program by tracking points and rewarding customers for their participation in sales calls or marketing activities.
- Content Library Management. Organize and share your case studies, videos, and testimonials from a central hub that your sales team can access instantly.
- Reference Burnout Protection. Set limits on how often a customer is contacted to ensure you maintain healthy, long-term relationships with your advocates.
- Impact Reporting. Track exactly how much revenue your reference program influences with detailed dashboards that link advocacy to closed deals.
Pricing Comparison
Bigtincan Pricing
ReferenceEdge Pricing
Pros & Cons
Bigtincan
Pros
- Excellent offline functionality for field sales teams
- Highly customizable interface matches your brand identity
- Strong mobile experience across tablets and smartphones
- Powerful AI-driven content recommendations save time
- Consolidates training and content in one app
Cons
- Initial setup and configuration requires significant time
- Search filters can be complex for new users
- Occasional syncing delays with very large files
ReferenceEdge
Pros
- Deep integration with Salesforce makes adoption easy for sales teams
- Effectively prevents advocate burnout through automated frequency tracking
- Centralizes all reference materials in one easily searchable location
- Provides clear visibility into how references impact the sales pipeline
Cons
- Initial configuration requires significant time and Salesforce expertise
- User interface can feel dated compared to newer SaaS tools
- Requires consistent data hygiene to remain effective over time