Mediafly
Mediafly is a comprehensive revenue enablement platform that combines content management, interactive sales tools, and revenue intelligence to help your go-to-market teams engage buyers and close more deals.
ReferenceEdge
ReferenceEdge is a native Salesforce application designed to help you automate customer reference management, accelerate sales cycles, and protect your most valuable client relationships from over-use.
Quick Comparison
| Feature | Mediafly | ReferenceEdge |
|---|---|---|
| Website | mediafly.com | point-of-reference.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 1998 |
| Headquarters | Chicago, USA | Rochester, USA |
Overview
Mediafly
Mediafly is a unified platform designed to help your sales and marketing teams work together to drive revenue. You can manage all your sales content in one place, ensuring your reps always have the most up-to-date materials. The platform goes beyond simple file sharing by allowing you to create interactive tools like value calculators and TCO models that grab a buyer's attention and prove your product's worth.
You also gain deep insights into how buyers interact with your content through advanced revenue intelligence. This helps you predict which deals are likely to close and where your team should focus their efforts. Whether you are looking to improve sales training, streamline content distribution, or get better visibility into your pipeline, Mediafly provides the tools to orchestrate your entire go-to-market strategy.
ReferenceEdge
ReferenceEdge is a specialized platform built directly on Salesforce that helps you manage and scale your customer reference program. Instead of manually searching for advocates, you can automatically identify the right customers for peer calls, site visits, or success stories based on real-time data. It eliminates the friction of finding willing references and ensures you aren't burning out the same few clients by tracking their activity and frequency of use.
You can empower your sales team to find and request references without leaving their CRM, significantly cutting down the time it takes to close deals. The software provides a centralized library for all your reference content, from case studies to video testimonials, making it easy to share the right proof points at the right stage of the buyer's journey. It is primarily used by B2B enterprise companies with complex sales cycles and dedicated marketing or reference teams.
Overview
Mediafly Features
- Content Management Organize and distribute your latest sales materials from a single source so your team always uses approved content.
- Interactive Value Tools Build custom ROI and TCO calculators that help you quantify the business value of your solution for prospects.
- Revenue Intelligence Analyze engagement data across the entire sales cycle to identify risks and accurately forecast your quarterly revenue.
- Sales Readiness Coach your reps with integrated training and onboarding paths that ensure they are prepared for every conversation.
- Personalized Microsites Create custom digital sales rooms for your prospects where they can access relevant content and collaborate with you.
- Advanced Analytics Track exactly which pages and videos your buyers view so you can tailor your follow-up to their interests.
ReferenceEdge Features
- Native Salesforce Integration. Manage your entire reference program without ever leaving Salesforce, ensuring your data stays synced and secure in one place.
- Reference Request Workflow. Submit and track reference requests through a standardized process that keeps your team organized and your customers protected.
- Automated Reward Tracking. Gamify your advocacy program by tracking points and rewarding customers for their participation in sales calls or marketing activities.
- Content Library Management. Organize and share your case studies, videos, and testimonials from a central hub that your sales team can access instantly.
- Reference Burnout Protection. Set limits on how often a customer is contacted to ensure you maintain healthy, long-term relationships with your advocates.
- Impact Reporting. Track exactly how much revenue your reference program influences with detailed dashboards that link advocacy to closed deals.
Pricing Comparison
Mediafly Pricing
ReferenceEdge Pricing
Pros & Cons
Mediafly
Pros
- Excellent offline access for presenting content without internet
- Highly customizable interface that matches your corporate branding
- Powerful interactive calculators that simplify complex financial selling
- Seamless integration with major CRM and email platforms
Cons
- Initial setup and configuration requires significant time
- Administrative backend can feel complex for new users
- Reporting tools have a slight learning curve
ReferenceEdge
Pros
- Deep integration with Salesforce makes adoption easy for sales teams
- Effectively prevents advocate burnout through automated frequency tracking
- Centralizes all reference materials in one easily searchable location
- Provides clear visibility into how references impact the sales pipeline
Cons
- Initial configuration requires significant time and Salesforce expertise
- User interface can feel dated compared to newer SaaS tools
- Requires consistent data hygiene to remain effective over time