Capterra
Capterra is a free online marketplace vendor that helps you find the right software for your business by providing verified user reviews, feature comparisons, and research tools.
Poptin
Poptin is a conversion optimization software that helps you create engaging popups, embedded forms, and autoresponders to turn more website visitors into leads, subscribers, and sales.
Quick Comparison
| Feature | Capterra | Poptin |
|---|---|---|
| Website | capterra.com | poptin.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1999 | 2017 |
| Headquarters | Arlington, USA | Tel Aviv, Israel |
Overview
Capterra
Capterra is a comprehensive software discovery platform that helps you navigate the complex world of B2B technology. Instead of guessing which tools fit your team, you can browse over 100,000 verified reviews and compare thousands of products side-by-side. You can filter software by industry, pricing model, and specific features to create a shortlist of solutions that actually solve your business problems.
For software vendors, the platform serves as a powerful lead generation engine. You can list your product to reach millions of active buyers who are ready to purchase. By collecting and showcasing authentic user feedback, you build trust with potential customers and improve your brand's visibility in a crowded marketplace. It simplifies the entire software procurement process for both buyers and sellers.
Poptin
Poptin is a user-friendly conversion platform designed to help you capture more leads and increase sales through targeted website overlays. You can build a variety of interactive elements including lightboxes, countdown popups, social widgets, and exit-intent overlays without writing a single line of code. The platform focuses on reducing cart abandonment and growing your email list by showing the right message to the right person at the perfect moment.
Whether you run a small blog or a high-traffic e-commerce store, you can use the drag-and-drop editor to match your brand's look and feel. It solves the problem of high bounce rates by providing advanced triggering options and A/B testing tools to see which offers perform best. You can manage multiple websites from one dashboard and sync your captured leads directly to your favorite CRM or email marketing service.
Overview
Capterra Features
- Verified User Reviews Read honest feedback from real users to understand the actual pros and cons of any software before you buy.
- Side-by-Side Comparison Compare up to four different products at once to see how their features, pricing, and ratings stack up.
- Category Filtering Narrow down your search by industry, deployment type, or specific functionality to find your perfect match in seconds.
- Software Shortlists Save your favorite products to a personalized list so you can review them later with your team members.
- Vendor Lead Generation List your own software to capture high-intent leads from a global audience of active business software buyers.
- Review Collection Tools Use automated tools and incentives to gather authentic reviews from your customers and boost your online reputation.
Poptin Features
- Drag-and-Drop Editor. Create professional popups and forms in minutes by dragging elements exactly where you want them on the screen.
- Exit-Intent Technology. Recover abandoning visitors by triggering a targeted offer the exact moment they show intent to leave your website.
- Advanced Triggers. Show your messages based on specific user behavior like time spent on page, scrolling percentage, or page clicks.
- A/B Testing. Compare different designs, headlines, and offers to discover which combinations drive the highest conversion rates for your business.
- Targeting Rules. Segment your audience by traffic source, country, device type, or specific dates to ensure highly relevant messaging.
- Smart Autoresponders. Send automated welcome emails or discount codes to new subscribers immediately after they sign up through your popups.
Pricing Comparison
Capterra Pricing
- Free for all software buyers
- Basic product profile
- Collect user reviews
- Inclusion in category listings
- Access to vendor portal
- Everything in Basic, plus:
- Pay-per-click lead generation
- Priority placement in search
- Conversion tracking tools
- Competitor insights
- Dedicated account support
Poptin Pricing
- 1,000 visitors per month
- 1 domain included
- Unlimited popups
- All types of popups
- Chat and email support
- Everything in Free, plus:
- 10,000 visitors per month
- Poptin branding removed
- Unlimited forms
- Autoresponders included
- 1,000 autoresponder emails
Pros & Cons
Capterra
Pros
- Completely free for buyers to research products
- Massive database covering almost every software niche
- User reviews are verified for authenticity
- Easy-to-use interface for comparing multiple tools
Cons
- PPC costs can be high for vendors
- Sponsored listings often appear above organic results
- Some niche categories have limited review data
Poptin
Pros
- Extremely easy to set up without technical skills
- Highly responsive customer support team via live chat
- Wide variety of pre-designed templates available
- Precise exit-intent triggering works very reliably
- Generous free plan for low-traffic websites
Cons
- Visitor limits can be reached quickly on Free plan
- Mobile editor can be slightly finicky at times
- Learning curve for complex CSS customizations