Picreel
Picreel is a conversion rate optimization software that uses real-time cursor tracking and exit-intent technology to display targeted offers to website visitors before they leave your site.
Popupsmart
Popupsmart is a no-code popup builder designed to help you increase e-commerce sales, grow your email list, and engage visitors through targeted overlays and interactive conversion elements.
Quick Comparison
| Feature | Picreel | Popupsmart |
|---|---|---|
| Website | picreel.com | popupsmart.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $14/month | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2016 |
| Headquarters | Redwood City, USA | Miami, USA |
Overview
Picreel
Picreel is a conversion optimization platform designed to help you recover abandoning website visitors and grow your email list. By tracking mouse movements and user behavior in real-time, the software triggers targeted overlays, popups, and surveys at the exact moment a visitor is about to leave your site. You can use these interactions to offer discounts, capture lead information, or redirect users to high-value pages.
The platform is built for e-commerce businesses, SaaS companies, and digital marketers who need to increase sales without increasing their advertising spend. You can choose from a library of over 100 templates and use the built-in A/B testing engine to see which offers perform best. It integrates with your existing marketing stack to ensure every lead you capture flows directly into your CRM or email marketing tool.
Popupsmart
Popupsmart is a no-code conversion tool that helps you turn website visitors into customers without slowing down your site. You can create various overlays, including lightboxes, floating bars, and full-screen takeovers, to capture emails or promote special offers. The platform focuses on simplicity, allowing you to launch a campaign in minutes by picking a template and customizing it to match your brand's aesthetic perfectly.
You can target specific audiences using advanced triggers like exit-intent, scroll depth, or site duration. It integrates seamlessly with popular platforms like Shopify, Wix, and Mailchimp, ensuring your leads flow directly into your existing marketing stack. Whether you run a small boutique or a high-traffic e-store, you can use these tools to reduce cart abandonment and boost your overall engagement rates.
Overview
Picreel Features
- Exit-Intent Technology Detect the exact millisecond a visitor intends to leave your site and trigger a targeted offer to keep them engaged.
- A/B Testing Engine Run experiments on different designs and copy to discover which popups drive the highest conversion rates for your audience.
- Advanced Targeting Segment your audience based on referral source, device type, or past behavior to show personalized messages to every visitor.
- Template Library Choose from over 100 high-converting templates for mobile and desktop so you can launch your first campaign in minutes.
- On-Site Surveys Gather valuable feedback from your customers directly on your website to understand why they are leaving or what they need.
- Real-Time Analytics Track your conversion performance and lead growth through a visual dashboard that shows exactly how much revenue you generate.
Popupsmart Features
- Smart Exit-Intent. Detect when a visitor is about to leave your site and show a targeted offer to keep them engaged.
- No-Code Editor. Customize every element of your popups with a simple drag-and-drop interface that requires zero technical or coding skills.
- Advanced Targeting. Show different messages to new versus returning visitors or target users based on their specific geographic location.
- Gamified Popups. Boost engagement by adding interactive 'spin-to-win' wheels or scratch-card elements that reward your visitors with instant discounts.
- Multi-Step Campaigns. Create sequences that guide users through multiple questions or choices to collect better data and segment your leads.
- Shopify Integration. Connect directly to your Shopify store to display dynamic product recommendations or offer unique discount codes automatically.
Pricing Comparison
Picreel Pricing
- Up to 3,000 monthly visitors
- Unlimited campaigns
- All 100+ templates
- A/B testing included
- Advanced targeting rules
- 700+ integrations
- Everything in Starter, plus:
- Up to 10,000 monthly visitors
- Priority support access
- Mobile-optimized popups
- Custom CSS options
- Multi-site management
Popupsmart Pricing
- 5,000 pageviews per month
- 1 website limit
- Unlimited campaigns
- All popup types included
- Basic targeting rules
- Everything in Free, plus:
- 100,000 pageviews per month
- Unlimited websites
- Remove Popupsmart branding
- Advanced targeting & triggers
- Integrations with CRM tools
Pros & Cons
Picreel
Pros
- Extremely easy to set up with one line of code
- Large variety of ready-to-use templates for different industries
- Highly responsive customer support team via live chat
- Accurate exit-intent triggers that don't annoy active users
Cons
- Analytics dashboard can feel slightly dated visually
- Learning curve for complex custom CSS modifications
- Limited features for very low-traffic websites
Popupsmart
Pros
- Extremely fast setup with no coding required
- Minimal impact on website loading speed
- Wide variety of modern, high-quality templates
- Generous free plan for small websites
- Excellent customer support responsiveness
Cons
- View limits can be reached quickly
- Learning curve for complex targeting logic
- Branding removal requires a paid subscription