Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
Postal
Postal is an Offline Engagement Platform that helps you automate the sending of personalized direct mail, corporate gifts, and branded swag to drive better response rates and customer loyalty.
Quick Comparison
| Feature | Drip | Postal |
|---|---|---|
| Website | drip.com | postal.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | $99/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2019 |
| Headquarters | Minneapolis, USA | San Luis Obispo, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
Postal
Postal is an offline engagement platform designed to help you bridge the gap between digital and physical marketing. You can easily send personalized gifts, direct mail, and company swag to prospects and customers directly from your existing sales and marketing stack. By moving beyond crowded email inboxes, you create memorable physical touchpoints that help you break through the noise and build stronger professional relationships.
The platform provides a curated marketplace of items ranging from local treats to high-end electronics, giving you endless options for your outreach. You can automate these physical sends based on triggers in your CRM, ensuring your timing is always perfect. Whether you are looking to book more meetings, accelerate deals, or reduce customer churn, Postal gives you the tools to manage and scale your offline engagement strategy with measurable ROI tracking.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
Postal Features
- Curated Marketplace. Browse thousands of unique gifts, local products, and branded swag items to find the perfect match for your recipients.
- Automated Direct Mail. Send personalized postcards, brochures, and handwritten notes automatically based on specific triggers in your sales workflow.
- CRM Integrations. Connect your favorite tools like Salesforce and HubSpot to send gifts and track engagement without leaving your primary workspace.
- Postal Anywhere. Empower your team to send items from anywhere on the web using a simple browser extension for instant engagement.
- Inventory Management. Store your custom branded swag in Postal's warehouses and track real-time stock levels directly within the platform dashboard.
- ROI Reporting. Track exactly how your physical sends impact your pipeline and revenue with detailed analytics and conversion data.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
Postal Pricing
- Access to global marketplace
- Basic CRM integrations
- Postal Anywhere extension
- Standard reporting tools
- Email support
- Everything in Starter, plus:
- Advanced automation triggers
- Custom branded packaging
- Warehousing and fulfillment
- Dedicated account management
- Advanced ROI analytics
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
Postal
Pros
- Extensive marketplace with high-quality gift options
- Seamless integration with major CRM platforms
- Handwritten note feature adds a personal touch
- Saves significant time on manual shipping logistics
Cons
- Platform interface can feel complex initially
- International shipping costs can be quite high
- Minimum spend requirements for some marketplace vendors