Postal
Postal is an Offline Engagement Platform that helps you automate the sending of personalized direct mail, corporate gifts, and branded swag to drive better response rates and customer loyalty.
Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Quick Comparison
| Feature | Postal | Postalytics |
|---|---|---|
| Website | postal.io | postalytics.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2017 |
| Headquarters | San Luis Obispo, USA | Rockland, USA |
Overview
Postal
Postal is an offline engagement platform designed to help you bridge the gap between digital and physical marketing. You can easily send personalized gifts, direct mail, and company swag to prospects and customers directly from your existing sales and marketing stack. By moving beyond crowded email inboxes, you create memorable physical touchpoints that help you break through the noise and build stronger professional relationships.
The platform provides a curated marketplace of items ranging from local treats to high-end electronics, giving you endless options for your outreach. You can automate these physical sends based on triggers in your CRM, ensuring your timing is always perfect. Whether you are looking to book more meetings, accelerate deals, or reduce customer churn, Postal gives you the tools to manage and scale your offline engagement strategy with measurable ROI tracking.
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Overview
Postal Features
- Curated Marketplace Browse thousands of unique gifts, local products, and branded swag items to find the perfect match for your recipients.
- Automated Direct Mail Send personalized postcards, brochures, and handwritten notes automatically based on specific triggers in your sales workflow.
- CRM Integrations Connect your favorite tools like Salesforce and HubSpot to send gifts and track engagement without leaving your primary workspace.
- Postal Anywhere Empower your team to send items from anywhere on the web using a simple browser extension for instant engagement.
- Inventory Management Store your custom branded swag in Postal's warehouses and track real-time stock levels directly within the platform dashboard.
- ROI Reporting Track exactly how your physical sends impact your pipeline and revenue with detailed analytics and conversion data.
Postalytics Features
- Direct Mail Editor. Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers. Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking. Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes. Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations. Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology. Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Pricing Comparison
Postal Pricing
- Access to global marketplace
- Basic CRM integrations
- Postal Anywhere extension
- Standard reporting tools
- Email support
- Everything in Starter, plus:
- Advanced automation triggers
- Custom branded packaging
- Warehousing and fulfillment
- Dedicated account management
- Advanced ROI analytics
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Pros & Cons
Postal
Pros
- Extensive marketplace with high-quality gift options
- Seamless integration with major CRM platforms
- Handwritten note feature adds a personal touch
- Saves significant time on manual shipping logistics
Cons
- Platform interface can feel complex initially
- International shipping costs can be quite high
- Minimum spend requirements for some marketplace vendors
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic