Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
PostGrid
PostGrid is a comprehensive direct mail and address verification platform that helps you automate physical mail campaigns and validate global addresses through a developer-friendly API and dashboard.
Quick Comparison
| Feature | Drip | PostGrid |
|---|---|---|
| Website | drip.com | postgrid.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $39/month | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2020 |
| Headquarters | Minneapolis, USA | Toronto, Canada |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
PostGrid
PostGrid is a powerful automation platform that helps you bridge the gap between digital workflows and physical mail. You can send letters, postcards, and checks globally without ever touching an envelope or visiting a post office. The platform handles everything from printing to delivery, allowing you to trigger mailings directly from your CRM or via their robust API.
You can also ensure your data is accurate with real-time address verification that checks against official postal databases like USPS and Canada Post. Whether you are a developer looking to integrate mail into an app or a marketer running a high-volume acquisition campaign, PostGrid simplifies the entire logistics chain. It eliminates manual errors and reduces postage costs through automated sorting and address cleansing.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
PostGrid Features
- Direct Mail API. Integrate physical mail into your existing software applications to trigger letters and postcards automatically based on user actions.
- Address Verification. Validate and standardize global addresses in real-time to ensure your mail reaches the right person and reduce return-to-sender costs.
- Smart HTML Templates. Build personalized mailers using dynamic HTML templates that automatically pull data from your CRM for highly targeted messaging.
- Global Print Delivery. Send mail to over 200 countries through a distributed network of print partners that ensures fast local delivery and lower rates.
- Real-time Tracking. Monitor your mail pieces as they move through the postal system with per-piece tracking and delivery status updates.
- Automated Check Printing. Securely print and mail checks to vendors or customers directly from your accounting software to streamline your accounts payable.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
PostGrid Pricing
- Pay-as-you-go per piece pricing
- Access to HTML template builder
- Basic address verification
- Standard email support
- API and Dashboard access
- Everything in Starter, plus:
- Volume-based discounted rates
- Advanced user management
- Priority technical support
- Custom integration assistance
- Dedicated account manager
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
PostGrid
Pros
- Developer-friendly API documentation makes integration simple
- Significant reduction in manual labor for mail operations
- Highly accurate address validation reduces wasted postage
- Global reach allows for easy international expansion
- Responsive customer support helps with technical setup
Cons
- Learning curve for non-technical users in the dashboard
- Pricing can be complex for very low volumes
- Limited native integrations compared to larger CRM platforms