Meltwater
Meltwater is a comprehensive media intelligence platform that helps you monitor online news and social media conversations to manage your brand reputation and analyze market trends effectively.
pr.co
pr.co is a comprehensive public relations platform that helps you manage your newsroom, distribute press releases, and build relationships with journalists through a centralized media database.
Quick Comparison
| Feature | Meltwater | pr.co |
|---|---|---|
| Website | meltwater.com | pr.co |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $505/month |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 2010 |
| Headquarters | San Francisco, USA | Amsterdam, Netherlands |
Overview
Meltwater
Meltwater helps you stay on top of your brand's digital presence by monitoring millions of sources across online news, social media, print, and broadcast. You can track mentions of your company, competitors, and industry keywords in real-time to understand public sentiment and identify emerging trends before they go viral.
The platform simplifies complex data by providing visual reports and automated alerts, allowing you to measure the impact of your PR and marketing campaigns. Whether you are managing a global brand or a growing agency, you can use these insights to engage with influencers, distribute press releases, and make data-driven decisions to protect your reputation.
pr.co
pr.co provides you with a structured environment to handle every aspect of your public relations strategy. You can build beautiful, branded newsrooms that house your press releases, media kits, and contact information, ensuring journalists always find what they need. The platform simplifies the entire publishing workflow, from drafting stories with your team to distributing them to targeted media lists.
You can also manage your media relations more effectively using the built-in CRM, which tracks your interactions with journalists and influencers. By centralizing your assets and communications, you eliminate the chaos of scattered spreadsheets and email threads. It is designed primarily for mid-to-large sized companies and agencies that need a professional, reliable way to maintain their brand voice and scale their global communications.
Overview
Meltwater Features
- Media Monitoring Track your brand mentions across global news sites, blogs, and social media platforms to stay informed in real-time.
- Social Listening Analyze billions of social media conversations to understand customer sentiment and identify what your audience cares about most.
- Influencer Management Find and connect with the right influencers for your brand using a searchable database of millions of global profiles.
- Media Relations Build targeted media lists and distribute press releases directly to journalists to increase your earned media coverage.
- Consumer Insights Deep dive into audience demographics and interests to create more personalized marketing strategies that resonate with your customers.
- Custom Reporting Generate professional, automated reports that visualize your PR performance and share them instantly with your stakeholders.
pr.co Features
- Branded Newsrooms. Create a stunning, SEO-optimized home for your news that matches your brand identity perfectly without needing any developers.
- Collaborative Editor. Draft your press releases together with your team in real-time and manage approval workflows before going live.
- Media CRM. Organize your contacts into smart segments and track every interaction to build stronger, long-term relationships with key journalists.
- Global Distribution. Send personalized pitches and press releases to your curated media lists while ensuring high deliverability and professional formatting.
- Media Kits. Host high-resolution images, videos, and brand assets in one place so reporters can download everything they need instantly.
- Coverage Tracking. Monitor where your stories are being picked up and generate reports to show the impact of your PR efforts.
Pricing Comparison
Meltwater Pricing
pr.co Pricing
- 1 Branded Newsroom
- Unlimited Press Releases
- Media CRM access
- Email distribution tools
- Live support
- Basic analytics
- Everything in Starter, plus:
- Multiple newsrooms
- Advanced collaboration tools
- Custom domain mapping
- Priority support
- Advanced privacy settings
Pros & Cons
Meltwater
Pros
- Extensive global database covers niche and international sources
- Intuitive dashboard makes complex data easy to visualize
- Excellent customer support with dedicated account managers
- Powerful Boolean search capabilities for precise monitoring
- Integrated platform handles PR and social in one place
Cons
- Steep learning curve for advanced boolean queries
- Pricing is high for small businesses or startups
- Occasional irrelevant results in automated sentiment analysis
pr.co
Pros
- Beautifully designed newsrooms that impress journalists
- Intuitive interface makes publishing very fast
- Excellent customer support and onboarding experience
- Strong focus on GDPR compliance and data privacy
- Centralizes all media assets in one place
Cons
- Higher price point than basic distribution services
- Learning curve for complex CRM segmentation
- No built-in automated media monitoring tool
- Limited customization on the lowest pricing tier