InvestGlass
InvestGlass is an all-in-one wealth management platform providing automated CRM, portfolio management, and client onboarding tools to help financial institutions and investment professionals streamline their daily operations.
Practifi
Practifi is a performance optimization platform built on Salesforce that helps financial advice firms manage client relationships, automate complex workflows, and unify data to scale their business efficiently.
Quick Comparison
| Feature | InvestGlass | Practifi |
|---|---|---|
| Website | investglass.com | practifi.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $99/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2013 |
| Headquarters | Geneva, Switzerland | Chicago, USA |
Overview
InvestGlass
InvestGlass provides a unified workspace designed specifically for the financial services industry. You can manage your entire client lifecycle from a single interface, combining a powerful CRM with automated onboarding and portfolio monitoring tools. The platform helps you eliminate fragmented data by centralizing client interactions, investment preferences, and regulatory compliance documents in one secure location.
You can automate repetitive tasks like KYC updates, digital signature requests, and portfolio rebalancing alerts. Whether you are an independent asset manager or part of a large retail bank, the software adapts to your specific regulatory environment. It allows you to deliver personalized investment advice at scale while maintaining strict adherence to MiFID II and LSFin standards through built-in compliance engines.
Practifi
Practifi is a specialized performance optimization platform designed specifically for wealth management and financial advice firms. Built on the Salesforce ecosystem, it moves beyond basic contact management to provide you with a comprehensive view of your entire business. You can manage complex household structures, track financial goals, and monitor held-away assets all within a single, unified interface.
The platform helps you eliminate manual tasks through sophisticated workflow automation tailored to industry-specific processes like client onboarding and annual reviews. By centralizing your data and integrating with your existing fintech stack, you gain deep insights into firm productivity and client profitability. It is designed for growth-oriented firms that need a scalable solution to manage high-touch client relationships without increasing administrative overhead.
Overview
InvestGlass Features
- Digital Onboarding Onboard new clients faster with customizable digital forms, automated KYC checks, and integrated electronic signature tools.
- Portfolio Management Monitor your assets in real-time with automated position tracking, performance reporting, and risk analysis across multiple accounts.
- Compliance Engine Automate your regulatory checks for MiFID II and local standards to ensure every investment recommendation remains fully compliant.
- Client Portal Give your clients secure access to their portfolios, performance reports, and document vaults through a branded web interface.
- Marketing Automation Send personalized investment proposals and newsletters to specific client segments based on their unique risk profiles and interests.
- Order Management Execute trades and manage orders directly through the platform with connectivity to various brokers and execution platforms.
Practifi Features
- Household Management. Visualize complex family trees and legal entities to understand the full scope of your client relationships and influence.
- Process Automation. Standardize your service delivery with pre-built workflow templates for onboarding, compliance checks, and recurring client reviews.
- Financial Dashboarding. Monitor firm-wide performance with real-time dashboards that track assets under management, new business pipelines, and team productivity.
- Client Portal. Provide your clients with a secure digital space to share documents, track goals, and communicate directly with your team.
- Compliance Tracking. Maintain a digital audit trail of every client interaction and automated task to ensure your firm stays audit-ready.
- Asset Integration. Sync data from custodians and portfolio management tools to see live account balances and performance alongside CRM data.
Pricing Comparison
InvestGlass Pricing
- Core CRM functionality
- Digital onboarding tools
- Document management
- Email marketing integration
- Basic reporting
- Standard API access
- Everything in Professional, plus:
- Advanced portfolio management
- White-label client portal
- Custom compliance rules
- Multi-custodian data feeds
- Priority technical support
Practifi Pricing
Pros & Cons
InvestGlass
Pros
- Highly customizable interface adapts to specific financial workflows
- Strong focus on European and Swiss regulatory compliance
- Consolidates multiple tools into one single login
- Excellent automation for client onboarding and KYC
Cons
- Initial setup requires significant time for data migration
- Learning curve for advanced portfolio rebalancing features
- Public pricing is not readily available for budgeting
Practifi
Pros
- Deeply customized for financial advisor workflows
- Excellent visibility into complex client hierarchies
- Powerful reporting capabilities via Salesforce engine
- Strong integration with popular wealth fintech tools
Cons
- Significant learning curve for new users
- Higher price point than entry-level CRMs
- Implementation requires substantial time and planning