Practifi
Practifi is a performance optimization platform built on Salesforce that helps financial advice firms manage client relationships, automate complex workflows, and unify data to scale their business efficiently.
Process Street
Process Street is a modern process management platform that helps you create, track, and automate core business workflows through interactive checklists to ensure your team follows consistent operating procedures.
Quick Comparison
| Feature | Practifi | Process Street |
|---|---|---|
| Website | practifi.com | process.st |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2014 |
| Headquarters | Chicago, USA | San Francisco, USA |
Overview
Practifi
Practifi is a specialized performance optimization platform designed specifically for wealth management and financial advice firms. Built on the Salesforce ecosystem, it moves beyond basic contact management to provide you with a comprehensive view of your entire business. You can manage complex household structures, track financial goals, and monitor held-away assets all within a single, unified interface.
The platform helps you eliminate manual tasks through sophisticated workflow automation tailored to industry-specific processes like client onboarding and annual reviews. By centralizing your data and integrating with your existing fintech stack, you gain deep insights into firm productivity and client profitability. It is designed for growth-oriented firms that need a scalable solution to manage high-touch client relationships without increasing administrative overhead.
Process Street
Process Street is a simple way for you to manage your team's recurring checklists and procedures. Instead of static documents that sit in a folder, you get interactive workflows that guide your team through every step of a task. You can create rich documents with images, videos, and form fields to capture data as work happens, ensuring nothing falls through the cracks during complex operations.
You can use it for everything from employee onboarding and client setups to content approvals and safety inspections. The platform helps you maintain high standards by providing visibility into who is doing what and when. It scales with your needs, offering a free version for individuals and robust paid plans for teams that need advanced automation, conditional logic, and role-based permissions.
Overview
Practifi Features
- Household Management Visualize complex family trees and legal entities to understand the full scope of your client relationships and influence.
- Process Automation Standardize your service delivery with pre-built workflow templates for onboarding, compliance checks, and recurring client reviews.
- Financial Dashboarding Monitor firm-wide performance with real-time dashboards that track assets under management, new business pipelines, and team productivity.
- Client Portal Provide your clients with a secure digital space to share documents, track goals, and communicate directly with your team.
- Compliance Tracking Maintain a digital audit trail of every client interaction and automated task to ensure your firm stays audit-ready.
- Asset Integration Sync data from custodians and portfolio management tools to see live account balances and performance alongside CRM data.
Process Street Features
- Interactive Checklists. Turn your static SOPs into live checklists where you can track progress and ensure your team follows every step.
- Conditional Logic. Create truly dynamic workflows that automatically adapt and show or hide tasks based on the data you enter.
- Collaborative Approvals. Streamline your decision-making by setting up single or multi-stage approval flows for any task or document.
- Data Capture Forms. Collect structured data within your workflows using form fields, then sync that information directly to your other tools.
- Task Assignments. Assign specific steps to different team members and set dynamic due dates to keep your projects on schedule.
- Workflow Automations. Connect your processes to thousands of apps to trigger actions automatically and eliminate manual data entry.
Pricing Comparison
Practifi Pricing
Process Street Pricing
- 1 active workflow
- Unlimited pages
- Unlimited storage (5MB/file)
- Email support
- Standard templates
- Everything in Free, plus:
- Up to 5 members
- Unlimited workflow runs
- Conditional logic
- Stop tasks
- Role-based permissions
Pros & Cons
Practifi
Pros
- Deeply customized for financial advisor workflows
- Excellent visibility into complex client hierarchies
- Powerful reporting capabilities via Salesforce engine
- Strong integration with popular wealth fintech tools
Cons
- Significant learning curve for new users
- Higher price point than entry-level CRMs
- Implementation requires substantial time and planning
Process Street
Pros
- Intuitive interface makes creating complex workflows simple
- Conditional logic handles complicated business rules easily
- Strong integration capabilities with Zapier and Slack
- Excellent for maintaining consistency across remote teams
Cons
- Pricing can be high for very small teams
- Mobile app experience is less robust than desktop
- Steep learning curve for advanced automation features