Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Quantcast
Quantcast is an advertising technology platform that uses real-time audience insights and artificial intelligence to help you find and reach your ideal customers across the open internet.
Quick Comparison
| Feature | Postalytics | Quantcast |
|---|---|---|
| Website | postalytics.com | quantcast.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2006 |
| Headquarters | Rockland, USA | San Francisco, USA |
Overview
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Quantcast
Quantcast provides you with a unified platform to understand your audience and execute high-performing digital advertising campaigns. By using live data from across the internet, you can move beyond static demographics to see how your customers actually behave in real-time. This helps you discover new prospects who look just like your best customers and reach them with precision across display, video, and CTV formats.
You can manage the entire campaign lifecycle from a single interface, from initial audience research to automated bidding and final reporting. The platform simplifies the complexities of the cookieless future by using AI-driven patterns to ensure your ads still reach the right people. Whether you are an agency managing multiple clients or a brand looking to scale your growth, you can use these insights to make smarter marketing decisions.
Overview
Postalytics Features
- Direct Mail Editor Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Quantcast Features
- Real-time Audience Insights. View live data about your website visitors to understand their interests, demographics, and buying intent across the web.
- Ara AI Engine. Use advanced machine learning to analyze trillions of data signals and predict which audiences are most likely to convert.
- Cookieless Advertising. Reach your target audience effectively even without third-party cookies by using probabilistic modeling and first-party data signals.
- Brand Lift Surveys. Measure the real impact of your campaigns on brand awareness and consideration with integrated, real-time survey tools.
- Omnichannel Activation. Launch and manage your campaigns across display, mobile, video, and Connected TV from one centralized platform.
- Automated Campaign Optimization. Let the platform automatically adjust your bids and placements in real-time to hit your specific performance goals.
Pricing Comparison
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Quantcast Pricing
Pros & Cons
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic
Quantcast
Pros
- Unmatched depth of real-time audience behavioral data
- Highly accurate demographic and interest profiling
- Easy implementation with a single tracking tag
- Strong performance for top-of-funnel brand awareness
- Intuitive interface for visualizing audience segments
Cons
- Pricing can be high for smaller businesses
- Requires significant traffic for the best insights
- Limited transparency into specific site-level placements