Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
Rafflecopter
Rafflecopter is a specialized giveaway management software that helps you launch, manage, and track online sweepstakes and contests across your website and social media platforms to grow your audience.
Quick Comparison
| Feature | Gleam | Rafflecopter |
|---|---|---|
| Website | gleam.io | rafflecopter.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2011 |
| Headquarters | Melbourne, Australia | Boulder, USA |
Overview
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
Rafflecopter
Rafflecopter is a dedicated platform designed to help you run online giveaways and sweepstakes with minimal technical effort. Instead of manually tracking entries, you can embed a customizable widget on your site that handles entry verification, prize drawing, and social media integration automatically. It simplifies the process of growing your email list and social following by rewarding users for specific actions like following your accounts or sharing your content.
You can manage everything from a central dashboard, whether you are running a small blog promotion or a large-scale brand campaign. The software focuses on ease of use, allowing you to go from idea to live contest in just a few minutes. It scales with your needs, offering a free entry-level tier for basic giveaways and paid plans that unlock advanced features like email integration and white-labeling.
Overview
Gleam Features
- Verified Social Actions Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
Rafflecopter Features
- One-Click Entry. Allow your audience to enter giveaways instantly using their Facebook account or email address to maximize participation rates.
- Customizable Widgets. Design and embed giveaway widgets that match your brand's look and feel directly on your website or blog.
- Social Media Integration. Reward your fans for following you on Twitter, Pinterest, or visiting your Facebook page to boost your social presence.
- Random Winner Generator. Select winners fairly and transparently with a built-in random generator that eliminates the need for manual drawings.
- Email List Growth. Connect your giveaway directly to services like Mailchimp or AWeber to automatically grow your subscriber list during contests.
- Viral Sharing. Encourage participants to share your giveaway with friends to earn extra entries, increasing your campaign's organic reach.
Pricing Comparison
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
Rafflecopter Pricing
- Unlimited giveaways
- Unlimited entries
- Standard entry methods
- Random winner generator
- Facebook app integration
- Everything in Free, plus:
- Add your own custom themes
- Remove Rafflecopter branding
- Poll and survey entries
- Pinterest integration
- Priority email support
Pros & Cons
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic
Rafflecopter
Pros
- Extremely simple setup takes only a few minutes
- Free plan allows for unlimited entries and giveaways
- Reliable random winner selection ensures contest fairness
- Lightweight widget does not slow down your website
Cons
- Visual customization is limited on lower tiers
- Lacks advanced analytics found in newer competitors
- Email marketing integrations require the most expensive plan