Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Rafflecopter
Rafflecopter is a specialized giveaway management software that helps you launch, manage, and track online sweepstakes and contests across your website and social media platforms to grow your audience.
Quick Comparison
| Feature | Omnisend | Rafflecopter |
|---|---|---|
| Website | omnisend.com | rafflecopter.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2011 |
| Headquarters | London, UK | Boulder, USA |
Overview
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Rafflecopter
Rafflecopter is a dedicated platform designed to help you run online giveaways and sweepstakes with minimal technical effort. Instead of manually tracking entries, you can embed a customizable widget on your site that handles entry verification, prize drawing, and social media integration automatically. It simplifies the process of growing your email list and social following by rewarding users for specific actions like following your accounts or sharing your content.
You can manage everything from a central dashboard, whether you are running a small blog promotion or a large-scale brand campaign. The software focuses on ease of use, allowing you to go from idea to live contest in just a few minutes. It scales with your needs, offering a free entry-level tier for basic giveaways and paid plans that unlock advanced features like email integration and white-labeling.
Overview
Omnisend Features
- Omnichannel Workflows Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Rafflecopter Features
- One-Click Entry. Allow your audience to enter giveaways instantly using their Facebook account or email address to maximize participation rates.
- Customizable Widgets. Design and embed giveaway widgets that match your brand's look and feel directly on your website or blog.
- Social Media Integration. Reward your fans for following you on Twitter, Pinterest, or visiting your Facebook page to boost your social presence.
- Random Winner Generator. Select winners fairly and transparently with a built-in random generator that eliminates the need for manual drawings.
- Email List Growth. Connect your giveaway directly to services like Mailchimp or AWeber to automatically grow your subscriber list during contests.
- Viral Sharing. Encourage participants to share your giveaway with friends to earn extra entries, increasing your campaign's organic reach.
Pricing Comparison
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Rafflecopter Pricing
- Unlimited giveaways
- Unlimited entries
- Standard entry methods
- Random winner generator
- Facebook app integration
- Everything in Free, plus:
- Add your own custom themes
- Remove Rafflecopter branding
- Poll and survey entries
- Pinterest integration
- Priority email support
Pros & Cons
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules
Rafflecopter
Pros
- Extremely simple setup takes only a few minutes
- Free plan allows for unlimited entries and giveaways
- Reliable random winner selection ensures contest fairness
- Lightweight widget does not slow down your website
Cons
- Visual customization is limited on lower tiers
- Lacks advanced analytics found in newer competitors
- Email marketing integrations require the most expensive plan