Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Rafflecopter
Rafflecopter is a specialized giveaway management software that helps you launch, manage, and track online sweepstakes and contests across your website and social media platforms to grow your audience.
Quick Comparison
| Feature | Postalytics | Rafflecopter |
|---|---|---|
| Website | postalytics.com | rafflecopter.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2011 |
| Headquarters | Rockland, USA | Boulder, USA |
Overview
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Rafflecopter
Rafflecopter is a dedicated platform designed to help you run online giveaways and sweepstakes with minimal technical effort. Instead of manually tracking entries, you can embed a customizable widget on your site that handles entry verification, prize drawing, and social media integration automatically. It simplifies the process of growing your email list and social following by rewarding users for specific actions like following your accounts or sharing your content.
You can manage everything from a central dashboard, whether you are running a small blog promotion or a large-scale brand campaign. The software focuses on ease of use, allowing you to go from idea to live contest in just a few minutes. It scales with your needs, offering a free entry-level tier for basic giveaways and paid plans that unlock advanced features like email integration and white-labeling.
Overview
Postalytics Features
- Direct Mail Editor Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Rafflecopter Features
- One-Click Entry. Allow your audience to enter giveaways instantly using their Facebook account or email address to maximize participation rates.
- Customizable Widgets. Design and embed giveaway widgets that match your brand's look and feel directly on your website or blog.
- Social Media Integration. Reward your fans for following you on Twitter, Pinterest, or visiting your Facebook page to boost your social presence.
- Random Winner Generator. Select winners fairly and transparently with a built-in random generator that eliminates the need for manual drawings.
- Email List Growth. Connect your giveaway directly to services like Mailchimp or AWeber to automatically grow your subscriber list during contests.
- Viral Sharing. Encourage participants to share your giveaway with friends to earn extra entries, increasing your campaign's organic reach.
Pricing Comparison
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Rafflecopter Pricing
- Unlimited giveaways
- Unlimited entries
- Standard entry methods
- Random winner generator
- Facebook app integration
- Everything in Free, plus:
- Add your own custom themes
- Remove Rafflecopter branding
- Poll and survey entries
- Pinterest integration
- Priority email support
Pros & Cons
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic
Rafflecopter
Pros
- Extremely simple setup takes only a few minutes
- Free plan allows for unlimited entries and giveaways
- Reliable random winner selection ensures contest fairness
- Lightweight widget does not slow down your website
Cons
- Visual customization is limited on lower tiers
- Lacks advanced analytics found in newer competitors
- Email marketing integrations require the most expensive plan