Rafflecopter
Rafflecopter is a specialized giveaway management software that helps you launch, manage, and track online sweepstakes and contests across your website and social media platforms to grow your audience.
Wunderkind
Wunderkind is a performance marketing software that helps you identify anonymous website visitors and deliver personalized messaging across email, text, and ads to scale your digital revenue growth.
Quick Comparison
| Feature | Rafflecopter | Wunderkind |
|---|---|---|
| Website | rafflecopter.com | wunderkind.co |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✘ No product demo | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2010 |
| Headquarters | Boulder, USA | New York, USA |
Overview
Rafflecopter
Rafflecopter is a dedicated platform designed to help you run online giveaways and sweepstakes with minimal technical effort. Instead of manually tracking entries, you can embed a customizable widget on your site that handles entry verification, prize drawing, and social media integration automatically. It simplifies the process of growing your email list and social following by rewarding users for specific actions like following your accounts or sharing your content.
You can manage everything from a central dashboard, whether you are running a small blog promotion or a large-scale brand campaign. The software focuses on ease of use, allowing you to go from idea to live contest in just a few minutes. It scales with your needs, offering a free entry-level tier for basic giveaways and paid plans that unlock advanced features like email integration and white-labeling.
Wunderkind
Wunderkind helps you unlock hidden revenue by identifying the anonymous traffic hitting your website. Instead of losing touch with visitors who don't sign up, you can recognize them across devices and trigger high-performing, personalized messages. You can scale your reach by sending automated emails and texts based on specific user behaviors like cart abandonment or category browsing, ensuring your marketing hits the right person at the right moment.
The platform integrates directly with your existing tech stack to supercharge your performance marketing. By focusing on first-party data and identity resolution, you can decrease your reliance on third-party cookies and expensive retargeting ads. It is primarily designed for mid-market and enterprise e-commerce brands looking to maximize their owned-channel conversions and build long-term customer relationships.
Overview
Rafflecopter Features
- One-Click Entry Allow your audience to enter giveaways instantly using their Facebook account or email address to maximize participation rates.
- Customizable Widgets Design and embed giveaway widgets that match your brand's look and feel directly on your website or blog.
- Social Media Integration Reward your fans for following you on Twitter, Pinterest, or visiting your Facebook page to boost your social presence.
- Random Winner Generator Select winners fairly and transparently with a built-in random generator that eliminates the need for manual drawings.
- Email List Growth Connect your giveaway directly to services like Mailchimp or AWeber to automatically grow your subscriber list during contests.
- Viral Sharing Encourage participants to share your giveaway with friends to earn extra entries, increasing your campaign's organic reach.
Wunderkind Features
- Identity Resolution. Recognize a much higher percentage of your anonymous website traffic to scale your personalized marketing reach.
- Behavioral Triggers. Send automated messages based on real-time actions like product views, cart additions, or price drops.
- Text Messaging. Engage your customers directly on their mobile devices with high-conversion SMS campaigns and automated updates.
- Email Personalization. Deliver one-to-one email content that matches exactly what your visitors were looking at on your site.
- Ads Management. Reach your identified audience across the web with personalized display ads that drive them back to buy.
- First-Party Data Capture. Grow your owned marketing lists faster with intelligent on-site prompts that appear at the perfect time.
Pricing Comparison
Rafflecopter Pricing
- Unlimited giveaways
- Unlimited entries
- Standard entry methods
- Random winner generator
- Facebook app integration
- Everything in Free, plus:
- Add your own custom themes
- Remove Rafflecopter branding
- Poll and survey entries
- Pinterest integration
- Priority email support
Wunderkind Pricing
Pros & Cons
Rafflecopter
Pros
- Extremely simple setup takes only a few minutes
- Free plan allows for unlimited entries and giveaways
- Reliable random winner selection ensures contest fairness
- Lightweight widget does not slow down your website
Cons
- Visual customization is limited on lower tiers
- Lacks advanced analytics found in newer competitors
- Email marketing integrations require the most expensive plan
Wunderkind
Pros
- Significant increase in identified anonymous website visitors
- High return on investment through automated revenue channels
- Managed services team handles most of the technical heavy lifting
- Seamless integration with major e-commerce platforms and ESPs
Cons
- Premium pricing makes it inaccessible for very small businesses
- Lengthy implementation process requires significant initial coordination
- Limited creative control over some automated template designs