Optmyzr
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Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Stop relying on messy spreadsheets to calculate your margins. Reaktion automates your data collection so you can see your true profitability and scale your ads with total confidence.
View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Reaktion offers a straightforward 14-day free trial so you can connect your store and see your real profit data immediately. Paid plans are based on your monthly revenue, ensuring the cost scales alongside your business growth. You can start optimizing your ad spend for as little as €79 per month.
Based on feedback from e-commerce operators and agency partners, here is what you should consider before integrating Reaktion into your tech stack:
Perfect for Shopify store owners and performance marketing agencies who need to track exact net profitability and optimize ad spend based on margins.
Reaktion is a must-have if you are struggling to see the 'real' numbers behind your Shopify store's revenue. It bridges the gap between your bank account and your ad manager, giving you the confidence to scale winning campaigns based on profit rather than vanity metrics.
While the revenue-based pricing means your costs will rise as you succeed, the clarity gained from 100% attribution and server-side tracking usually pays for itself. Highly recommended for any e-commerce brand spending over $2,000 a month on digital advertising.
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