AppsFlyer
AppsFlyer is a mobile attribution and marketing analytics platform that helps you track app installs and measure campaign performance across all media sources to optimize your marketing spend.
RealEye
RealEye is an online eye-tracking platform that uses standard webcams and AI to provide heatmaps, recordings, and analytics for optimizing your website designs, advertisements, and user experiences.
Quick Comparison
| Feature | AppsFlyer | RealEye |
|---|---|---|
| Website | appsflyer.com | realeye.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $119/month |
| FREE Trial | ✓ 30 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2017 |
| Headquarters | Herzliya, Israel | Warsaw, Poland |
Overview
AppsFlyer
AppsFlyer helps you understand exactly where your app users are coming from and what they do after they install. By connecting your marketing efforts across mobile, web, and CTV, you can see which campaigns drive the highest value. You can measure every touchpoint in the customer journey while maintaining strict user privacy, allowing you to make data-driven decisions about your budget without compromising on security.
The platform is built for growth-minded marketers and developers who need to scale their mobile presence. Whether you are a small startup or a global enterprise, you can use its deep linking, audience segmentation, and fraud protection tools to improve your return on ad spend. It simplifies the complexity of the mobile ecosystem by providing a single, reliable source of truth for all your conversion data.
RealEye
RealEye is a cloud-based platform that turns any standard webcam into a high-precision eye-tracking tool. You can conduct remote user research without expensive hardware, allowing you to see exactly where your participants look while they interact with your designs, videos, or live websites. By leveraging AI and computer vision, the software tracks gaze points and facial expressions to provide deep insights into human behavior and attention.
You can easily recruit participants from a global panel or invite your own users to join a study via a simple browser link. The platform generates instant visual reports, including heatmaps and AOI (Area of Interest) statistics, helping you identify which elements capture attention and which are ignored. It is an ideal solution for UX designers, marketers, and academic researchers who need fast, scalable, and cost-effective eye-tracking data to validate their visual content.
Overview
AppsFlyer Features
- Mobile Attribution Track every app install and engagement back to the specific marketing campaign or media source that triggered it.
- OneLink Deep Linking Create a single link that sends users to the right spot in your app, regardless of their device or platform.
- Protect360 Fraud Prevention Block fraudulent mobile ad activity in real-time so you only pay for real installs and genuine user engagement.
- Audiences Segment Builder Build custom user segments based on in-app behavior and sync them directly to your ad partners for better retargeting.
- Data Clean Rooms Collaborate with partners and analyze sensitive data in a secure environment that protects user privacy and stays compliant.
- Incrementality Testing Measure the true uplift of your marketing efforts by identifying which conversions would have happened even without your ads.
RealEye Features
- Webcam Eye Tracking. Track user attention using standard webcams and AI—no specialized or expensive hardware is required for your participants.
- Heatmap Generation. Visualize aggregate gaze data with high-resolution heatmaps that show exactly which parts of your design attract the most focus.
- Facial Coding. Analyze emotional responses in real-time by tracking micro-expressions to understand how users feel about your content.
- Area of Interest (AOI). Draw custom zones on your images or videos to get precise numerical data on view counts and time spent.
- Live Website Testing. Test fully interactive websites to see how users navigate menus, click buttons, and process information in a natural environment.
- Participant Panel. Access a built-in global panel of participants to get your study results in hours rather than weeks.
Pricing Comparison
AppsFlyer Pricing
- First 12,000 conversions free
- Mobile attribution
- Deep linking via OneLink
- Basic reporting dashboards
- App Store & Play Store integration
- Everything in Zero, plus:
- Pay-as-you-go pricing
- 30-day free trial
- Advanced fraud protection
- Raw data exports
- API access
RealEye Pricing
- 1 active study
- 20 participants per month
- Maximum 10 items per study
- Heatmaps and recordings
- CSV data export
- Standard support
- Everything in Basic, plus:
- Unlimited active studies
- 100 participants per month
- Live website testing
- Facial coding analysis
- Advanced AOI statistics
Pros & Cons
AppsFlyer
Pros
- Highly accurate attribution across thousands of integrated partners
- OneLink technology simplifies complex cross-platform deep linking
- Intuitive dashboard makes it easy to visualize campaign performance
- Robust fraud detection saves significant marketing budget
- Excellent documentation and technical support for implementation
Cons
- Premium features can become expensive as conversion volume grows
- Initial SDK setup requires dedicated developer resources
- Steep learning curve for advanced data manipulation features
RealEye
Pros
- Eliminates the need for expensive hardware
- Fast setup and quick results turnaround
- Easy for participants to join via browser
- Intuitive interface for creating new studies
Cons
- Accuracy depends on participant lighting conditions
- Higher tiers are expensive for freelancers
- Limited features on the entry-level plan