RealEye
RealEye is an online eye-tracking platform that uses standard webcams and AI to provide heatmaps, recordings, and analytics for optimizing your website designs, advertisements, and user experiences.
RedTrack
RedTrack is an ad tracking and conversion attribution platform that helps media buyers and e-commerce businesses unify their marketing data to optimize campaign performance and accurately measure ROI.
Quick Comparison
| Feature | RealEye | RedTrack |
|---|---|---|
| Website | realeye.io | redtrack.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $119/month | $149/month |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2017 |
| Headquarters | Warsaw, Poland | Vilnius, Lithuania |
Overview
RealEye
RealEye is a cloud-based platform that turns any standard webcam into a high-precision eye-tracking tool. You can conduct remote user research without expensive hardware, allowing you to see exactly where your participants look while they interact with your designs, videos, or live websites. By leveraging AI and computer vision, the software tracks gaze points and facial expressions to provide deep insights into human behavior and attention.
You can easily recruit participants from a global panel or invite your own users to join a study via a simple browser link. The platform generates instant visual reports, including heatmaps and AOI (Area of Interest) statistics, helping you identify which elements capture attention and which are ignored. It is an ideal solution for UX designers, marketers, and academic researchers who need fast, scalable, and cost-effective eye-tracking data to validate their visual content.
RedTrack
RedTrack is a privacy-friendly tracking and attribution solution designed to help you make sense of your marketing data. Instead of jumping between different ad managers, you get a single dashboard that consolidates clicks, costs, and conversions from all your traffic sources. It uses server-side tracking to bypass browser restrictions and ad blockers, ensuring your data remains accurate and actionable.
You can manage complex multi-channel campaigns, track the entire customer journey, and automate your optimization rules to pause underperforming ads instantly. Whether you are running a high-volume affiliate operation or scaling an e-commerce brand, the platform provides the granular insights you need to lower your customer acquisition costs and increase your return on ad spend.
Overview
RealEye Features
- Webcam Eye Tracking Track user attention using standard webcams and AI—no specialized or expensive hardware is required for your participants.
- Heatmap Generation Visualize aggregate gaze data with high-resolution heatmaps that show exactly which parts of your design attract the most focus.
- Facial Coding Analyze emotional responses in real-time by tracking micro-expressions to understand how users feel about your content.
- Area of Interest (AOI) Draw custom zones on your images or videos to get precise numerical data on view counts and time spent.
- Live Website Testing Test fully interactive websites to see how users navigate menus, click buttons, and process information in a natural environment.
- Participant Panel Access a built-in global panel of participants to get your study results in hours rather than weeks.
RedTrack Features
- Conversion Attribution. Track every click and conversion across multiple channels to see exactly which ads are generating revenue for your business.
- Server-Side Tracking. Bypass cookie restrictions and ad blockers using server-to-server integration to ensure 100% accuracy in your marketing data reports.
- Automation Rules. Set custom rules to automatically pause losing campaigns or scale winning ads based on real-time performance metrics you define.
- Multi-Touch Attribution. Analyze the entire path to purchase by assigning value to every interaction a customer has with your brand before buying.
- Real-Time Reporting. Access instant updates on your campaign performance so you can make data-driven decisions without waiting for manual data uploads.
- Affiliate Management. Launch and manage your own affiliate or referral programs with built-in tracking, white-label portals, and automated payout calculations.
Pricing Comparison
RealEye Pricing
- 1 active study
- 20 participants per month
- Maximum 10 items per study
- Heatmaps and recordings
- CSV data export
- Standard support
- Everything in Basic, plus:
- Unlimited active studies
- 100 participants per month
- Live website testing
- Facial coding analysis
- Advanced AOI statistics
RedTrack Pricing
- Up to 50,000 conversions/month
- Unlimited tracking domains
- Real-time statistics
- Basic automation rules
- Email support
- 1 year of data retention
- Everything in Grow, plus:
- Up to 250,000 conversions/month
- Advanced automation & scaling
- Multi-touch attribution models
- Publisher/Affiliate management
- Priority support
Pros & Cons
RealEye
Pros
- Eliminates the need for expensive hardware
- Fast setup and quick results turnaround
- Easy for participants to join via browser
- Intuitive interface for creating new studies
Cons
- Accuracy depends on participant lighting conditions
- Higher tiers are expensive for freelancers
- Limited features on the entry-level plan
RedTrack
Pros
- Highly accurate server-side tracking bypasses ad blockers
- Consolidates all ad spend and revenue in one view
- Powerful automation rules save hours of manual work
- Responsive technical support team helps with complex setups
Cons
- Initial technical setup has a steep learning curve
- Interface can feel overwhelming for beginner marketers
- Pricing is higher than basic entry-level trackers