Red Points Review: Remove Counterfeits & Piracy Impacting Your Revenue

Fake products hurting your brand again?

If you’re here, you’re likely fed up with online counterfeit listings or fake profiles that damage your brand and revenue every single day.

What I see most often is constant brand erosion and lost sales—it’s frustrating having to chase infringers instead of focusing on business growth.

Red Points takes a different approach with their AI-driven platform built to detect, remove, and even prevent IP infringements across marketplaces, websites, and social media. Their automation promises fast results and actionable insights, helping you stay ahead of scammers without manual headaches.

In this review, I’ll show you how Red Points can actually restore your brand control and recover revenue stolen by counterfeiters or pirates.

You’ll see in this Red Points review how the features, pricing, customer experience, and alternatives compare—so you can decide if it fits your needs.

You’ll walk away knowing the features you need to quickly protect your brand and stop losing money online.

Let’s dive into the analysis.

Red Points Overview

Red Points has a clear mission: fighting the constant battle of online IP infringement for brands. They’ve been around since 2011, based out of their headquarters in Barcelona, Spain.

What I find interesting is their specific focus. They work with mid-market to enterprise-level businesses facing serious financial and reputational risks from fakes online. This specialization is especially valuable if you are in fashion, sports, or consumer goods.

A recent $20 million funding round is accelerating their AI-led technology. Through this Red Points review, you can see this investment shows a serious commitment to outsmarting sophisticated online infringers.

Unlike competitors like Corsearch which can be service-heavy, Red Points prioritizes AI automation for massive scale. I feel their key differentiator is its flat-fee, unlimited takedown model, which provides predictable costs for your budget.

They work with over 1,300 global companies. You’ll find high-growth fashion brands and established software firms who must all protect their valuable IP and revenue from persistent online threats.

From my research, their strategy doubles down on AI automation and more aggressive enforcement, including their unique Revenue Recovery Program. This approach directly meets your need for scalable protection that truly impacts the bottom line.

Now, let’s dive into their feature set.

Red Points Features

Worried about online brand abuse crushing your revenue?

Red Points features provide an integrated solution to protect your brand from fakes, impersonators, and pirates online. Here are the five main Red Points features that solve critical brand protection challenges.

1. Counterfeit Product Removal

Tired of seeing fake versions of your products online?

Counterfeit listings on marketplaces hurt your brand reputation and steal your sales. This ongoing issue can severely impact your bottom line.

Red Points’ AI models continuously scan marketplaces like Amazon and Alibaba to identify and automatically initiate takedown requests for fake products. I saw how its image recognition and keyword monitoring work together, which helps you quickly clear out infringing items. This feature gives you peace of mind.

This means you can protect your brand integrity and recover revenue that would otherwise be lost to counterfeiters.

2. Impersonation Removal

Are fake websites and social media profiles confusing your customers?

Fraudulent online entities erode customer trust and can lead to scams. This makes it crucial to quickly shut them down before damage is done.

Red Points automatically detects unindexed sites, fake social profiles, and fraudulent ads that impersonate your brand. From my testing, the automated reporting and removal process for these entities is incredibly efficient. This feature ensures your customers interact with your legitimate online presence.

So you can maintain customer trust and prevent serious fraud, protecting your audience and reputation simultaneously.

3. Anti-Piracy Solutions

Is your copyrighted content being illegally distributed online?

Piracy drains revenue from your creative works and diminishes their value. This constant battle against illegal sharing can feel overwhelming.

Red Points offers continuous monitoring to detect and remove pirated content across various platforms, from video sites to cyberlockers. What I love about this approach is how AI trained on years of piracy data finds hidden threats. This feature protects your intellectual property from unauthorized use.

This means you can safeguard your valuable digital assets and secure the revenue from your content, ensuring you get paid for your work.

4. Domain Monitoring & Management

Are malicious domains and domain squatters threatening your online identity?

Misleading domains can confuse customers, facilitate phishing, and damage your brand’s credibility. This is a subtle but dangerous threat.

Red Points actively scans for and takes action against domains that misuse your brand name, including squatting and phishing attempts. Here’s what I found: it proactively identifies spoofed domains, helping you prevent potential data breaches. This feature is vital for your brand’s digital security.

This ensures your online identity remains protected and prevents potential customer fraud stemming from deceptive websites.

5. Unauthorized Distribution Enforcement

Struggling to control who sells your products online?

Unauthorized sellers and parallel imports can disrupt your distribution channels and undermine pricing strategies. This creates chaos in your sales ecosystem.

Red Points helps you gain visibility into online partner activities, identifying sellers operating outside your authorized network. This is where Red Points shines, by enforcing against rogue distributors and ensuring your brand policies are maintained. This feature gives you greater control over your market.

This means you can protect your authorized sales channels, maintain consistent pricing, and ensure your brand’s distribution integrity.

You’ll actually appreciate how these Red Points features work together as a comprehensive brand protection ecosystem, giving you complete peace of mind.

Red Points Pricing

What’s the real cost of protecting your brand?

Red Points pricing operates on a custom quote model, meaning you’ll need to contact their sales team directly for specific costs. This approach ensures your quote is tailored to your business.

1. Pricing Model & Cost Factors

Understanding their cost structure.

Red Points uses a transparent flat-fee model, which includes unlimited detections and takedowns for your brand protection needs. What I found regarding pricing is that it’s customized based on your business’s scale and specific complexity of online brand abuse. This means no hidden charges for usage limits.

From my cost analysis, your budget gets predictable expenses without worrying about overage fees as your needs grow.

2. Value Assessment & ROI

Maximizing your investment.

Red Points emphasizes a scalable, cost-effective SaaS solution for detecting and enforcing IP infringements. Their flat-fee structure means you avoid variable costs, allowing for a clearer ROI calculation as your team gets unlimited access for enforcement. This compares favorably to solutions with per-takedown fees.

This helps you recover revenue lost to infringements more efficiently, improving your financial returns significantly.

3. Budget Planning & Implementation

Planning for total ownership.

Red Points aims to provide a comprehensive solution that mitigates online risks effectively, which means considering the value of brand reputation and fraud prevention in your budget. While specific implementation costs aren’t public, their integrated platform and AI-driven automation helps you reduce manual effort in the long run.

So for your business, the total cost of ownership goes beyond the platform fee to include the significant value of risk mitigation.

My Take: Red Points pricing offers transparent, flat-fee value, making it ideal for mid-market to enterprise businesses needing comprehensive brand protection without worrying about per-takedown costs.

The overall Red Points pricing reflects predictable value for extensive brand protection needs.

Red Points Reviews

What do customers really think?

This customer reviews section dives into real Red Points reviews, analyzing user feedback and experiences to give you a balanced view of what actual customers think.

1. Overall User Satisfaction

Users seem quite satisfied overall.

From my review analysis, Red Points consistently earns high satisfaction, averaging 4.8/5.0 across review platforms like FeaturedCustomers. What I found in user feedback is that its effectiveness in brand protection truly resonates, with many users feeling confident in the solution.

This indicates you can expect a generally positive experience with its core functionality.

2. Common Praise Points

Users consistently love its effectiveness.

Customers frequently praise Red Points’ ability to quickly detect and remove infringing content, often highlighting its automation. Review-wise, I noticed how the system saves significant time and resources, allowing brands to focus on growth rather than chasing fake products themselves.

This means you can anticipate considerable efficiency gains and peace of mind.

3. Frequent Complaints

Some takedown speeds vary.

While generally fast, some users have noted that “Some time takes very long to take down a seller.” What stood out in customer feedback is how initial configuration requires careful attention to optimize the platform’s effectiveness.

These issues are typically minor and manageable with patience during setup.

The overall Red Points reviews reflect strong user satisfaction with minor configuration caveats.

Best Red Points Alternatives

Struggling to find the perfect brand protection fit?

The best Red Points alternatives include several strong options, each better suited for different business situations, budgets, and specific online protection priorities.

1. Corsearch

Need deep legal and investigative support?

Corsearch excels for larger enterprises with complex IP portfolios requiring extensive legal counsel and human-led investigations beyond automated takedowns. From my competitive analysis, Corsearch offers more service-intensive legal and investigative solutions, though it typically comes at a higher price point due to its bespoke approach.

Choose Corsearch if your brand needs significant legal expertise and in-depth human investigation over high-volume automation.

2. MarkMonitor (Clarivate)

Are you a large, established enterprise brand?

MarkMonitor is a strong Red Points alternative for large, established brands seeking a highly integrated vendor with deep relationships across major online platforms for faster, more effective takedowns. What I found comparing options is that MarkMonitor has robust platform integrations and established relationships, which can streamline enforcement for enterprise clients.

Consider this alternative if you’re a large brand prioritizing deep platform connections and a legacy provider’s experience.

3. Incopro

Value a blend of AI and human expert oversight?

Incopro provides a unique “Talent + Technology” approach, combining advanced AI with human IP experts for more nuanced detection and enforcement, particularly for complex cases. Alternative-wise, Incopro offers sophisticated AI combined with expert human intelligence for strategic brand protection, often providing more tailored service packages.

Choose Incopro if you want a hybrid solution that merges AI efficiency with expert human oversight for complex infringement scenarios.

4. Brandbastion

Is social media your primary brand abuse channel?

Brandbastion specializes in social media brand protection, offering rapid detection and removal of abuse, counterfeits, and impersonations across platforms like Facebook and Instagram. From my competitive analysis, Brandbastion focuses specifically on social media landscape expertise, providing a highly specialized solution if that’s your main concern.

Consider this alternative if social media is your primary battleground for brand abuse and you need a dedicated solution.

The best Red Points alternatives depend on your brand’s specific digital protection needs and budget.

Red Points Setup

Worried about complicated software setup and training?

Red Points implementation is generally straightforward for brand protection, though some initial configuration is required. This Red Points review section will set realistic expectations for your deployment journey.

1. Setup Complexity & Timeline

This isn’t a long, drawn-out process.

Red Points setup involves intuitive initial configuration and allows the AI models a learning period to optimize infringement detection for your brand. What I found about deployment is that users report the setup process is very simple, allowing you to focus on managing infringements rather than a complex rollout.

You’ll need to allocate time for the AI’s learning phase and initial data input, but overall, it’s efficient.

2. Technical Requirements & Integration

Expect minimal technical hurdles for your team.

Red Points is a cloud-based SaaS solution, meaning you won’t deal with on-premise hardware or extensive software installations. From my implementation analysis, integration occurs primarily through API connections, facilitating seamless data exchange and priority reporting for faster delistings.

Your IT team will appreciate the light footprint; focus on API key management and internal data readiness.

3. Training & Change Management

User adoption is remarkably intuitive.

The platform’s user-friendly interface is consistently praised, making it easy for your team to learn and manage daily tasks efficiently. From my analysis, the “human in the loop” approach simplifies oversight, with Red Points’ IP-Ops team and Customer Success Managers providing expert assistance.

Anticipate quick user ramp-up, as the system works mostly in the background, only requiring minimal daily review from your team.

4. Support & Success Factors

Strong support is a key success enabler.

Red Points provides responsive Customer Success Managers and a supportive team to guide you through setup and ongoing use. What I found about deployment is that their support network is consistently highlighted as crucial for addressing challenges and optimizing the platform’s performance.

Leverage your dedicated CSM, as their expertise and responsiveness are vital for maximizing your brand protection efforts.

Overall, Red Points setup is straightforward and user-friendly, ensuring a smooth transition to enhanced brand protection for your business.

Bottom Line

Your brand deserves this protection.

My Red Points review shows a robust, AI-driven solution for online brand protection that delivers comprehensive coverage against a wide range of digital threats.

1. Who This Works Best For

Brands plagued by pervasive online IP infringements.

Red Points excels for mid-market to enterprise businesses battling high volumes of counterfeits, brand impersonation, and digital piracy across multiple online platforms. What I found about target users is that digitally focused, fast-growing companies struggling with manual enforcement will find immense value in its scalable, automated approach.

You’ll succeed if your current IP protection needs exceed internal capabilities and you require efficient, large-scale takedowns.

2. Overall Strengths

Unmatched automated detection and enforcement capabilities.

The software succeeds by offering highly automated AI-driven detection and unlimited takedowns on a flat-fee model, drastically reducing manual effort and cost. Based on this review, the AI and machine learning capabilities enable efficient reclaiming of lost revenue and safeguarding of brand reputation across global marketplaces.

These strengths translate into significant time savings and revenue recovery, allowing your team to focus on core business growth instead of chasing infringers.

3. Key Limitations

Optimization requires careful initial configuration.

While powerful, new users may face an initial setup period to fully optimize the platform’s effectiveness and integrate it with their specific brand assets. From my comprehensive analysis, takedown speeds can occasionally vary for certain complex sellers or emerging threats, which might require some human oversight.

These limitations are largely manageable trade-offs for the extensive automation you gain, rather than fundamental barriers to achieving your brand protection goals.

4. Final Recommendation

Red Points earns a strong recommendation for digital brand protection.

You should choose this software if your business is experiencing significant revenue loss or brand equity erosion due to widespread online brand abuse. From my analysis, this solution works best for scalable, automated enforcement across multiple digital channels, delivering a powerful and cost-effective platform.

My confidence level is high for businesses seeking an efficient, AI-powered solution to safeguard their digital assets.

This Red Points review demonstrates strong value for businesses facing widespread online brand abuse, providing an effective and scalable solution for your digital assets.