Insightly
Insightly is a modern CRM platform that combines sales tracking, marketing automation, and project management into a single solution to help you build lasting customer relationships and grow your business.
Redtail CRM
Redtail CRM is a specialized client relationship management platform designed specifically for financial advisors to streamline their daily operations, enhance client communication, and maintain regulatory compliance through tailored workflows.
Quick Comparison
| Feature | Insightly | Redtail CRM |
|---|---|---|
| Website | insightly.com | redtailtechnology.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $99/month |
| FREE Trial | ✓ 14 days free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2003 |
| Headquarters | San Francisco, USA | Sacramento, USA |
Overview
Insightly
Insightly is a unified CRM platform designed to help you manage the entire customer journey from first contact to project delivery. Unlike basic contact managers, it connects your sales pipeline directly to post-sale project management, ensuring nothing falls through the cracks after a deal closes. You can track leads, manage complex sales processes, and automate marketing campaigns all within one interface.
The platform is built for teams that need more than just a spreadsheet but want to avoid the complexity of enterprise-level systems. You can visualize your sales stages, automate repetitive workflows, and generate detailed reports to see exactly where your revenue is coming from. It serves over 25,000 companies globally across various industries including manufacturing, professional services, and technology.
Redtail CRM
Redtail CRM is a cloud-based solution built specifically for the unique needs of financial professionals. You can move away from generic spreadsheets and manage your entire book of business through a lens of compliance and advisor-centric workflows. The platform helps you centralize client data, track detailed family relationships, and document every interaction to meet industry record-keeping requirements effortlessly.
You can automate your office procedures with built-in workflow templates designed for common tasks like client onboarding or annual reviews. Because it integrates deeply with the most popular financial planning and custodial tools, you can view a complete picture of your clients' financial lives without constantly switching between different browser tabs.
Overview
Insightly Features
- Relationship Linking Map complex webs of contacts, organizations, and opportunities to see exactly how everyone in your network is connected.
- Lead Routing Automatically assign leads to the right sales rep in real-time so you can follow up while interest is high.
- Workflow Automation Create multi-step business processes that trigger email alerts, update records, and generate tasks automatically without manual data entry.
- Integrated Project Management Convert won opportunities into active projects instantly to manage milestones and track delivery progress without leaving your CRM.
- Email Tracking Send personalized bulk emails and get notified the moment a prospect opens your message or clicks a link.
- Custom Dashboards Build visual data visualizations and shareable reports to track your team's performance and forecast future revenue accurately.
Redtail CRM Features
- Advisor Workflows. Automate your firm's standard operating procedures with customizable templates to ensure no client task ever falls through the cracks.
- Detailed Client Profiles. Track complex family trees, professional memberships, and specific financial goals to provide a more personalized service experience for every client.
- Calendar Management. Sync your schedule with Outlook or Google to manage appointments and tasks directly within your client database for better time tracking.
- Advanced Reporting. Run detailed reports on assets under management, client demographics, and team productivity to make data-driven decisions for your firm.
- Note Tracking. Document every phone call and meeting with time-stamped notes that you cannot alter, helping you maintain a clean compliance trail.
- Mobile Access. Access your entire client database and update notes from your smartphone while you are traveling or meeting clients out of the office.
Pricing Comparison
Insightly Pricing
- Up to 2 users
- 2,500 record limit
- Lead and contact management
- Project management tools
- Standard reporting
- Everything in Free, plus:
- 100,000 record limit
- Lead management and routing
- Email templates and tracking
- Batch email scheduling
- Mobile app business card scanner
Redtail CRM Pricing
- Includes up to 15 users
- Unlimited leads and contacts
- Automated workflow tools
- Free database migrations
- Unmatched phone and email support
- Mobile app access
- Everything in CRM, plus:
- Compliant client texting
- Real-time team communication
- Archived message history
- Secure file sharing
- Integration with CRM notes
Pros & Cons
Insightly
Pros
- Seamless transition from sales deals to active projects
- Highly customizable fields and page layouts for specific needs
- Intuitive interface that is easy for new teams to adopt
- Strong mobile app for managing deals on the road
Cons
- Customer support response times can be slow on lower tiers
- Reporting tools have a slight learning curve for beginners
- Email marketing features require a separate add-on subscription
Redtail CRM
Pros
- Flat-fee pricing covers up to fifteen users
- Industry-specific fields built for financial advisors
- Excellent customer support and training resources
- Deep integrations with popular financial planning tools
- Easy to document notes for compliance
Cons
- User interface feels dated compared to modern CRMs
- Mobile app has limited functionality versus desktop
- Steep learning curve for complex workflow automation