RedTrack
RedTrack is an ad tracking and conversion attribution platform that helps media buyers and e-commerce businesses unify their marketing data to optimize campaign performance and accurately measure ROI.
Tapfiliate
Tapfiliate is a cloud-based affiliate tracking software that allows you to create, track, and optimize your own affiliate, referral, and influencer marketing programs to drive more sales and brand growth.
Quick Comparison
| Feature | RedTrack | Tapfiliate |
|---|---|---|
| Website | redtrack.io | tapfiliate.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $149/month | $59/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2014 |
| Headquarters | Vilnius, Lithuania | Amsterdam, Netherlands |
Overview
RedTrack
RedTrack is a privacy-friendly tracking and attribution solution designed to help you make sense of your marketing data. Instead of jumping between different ad managers, you get a single dashboard that consolidates clicks, costs, and conversions from all your traffic sources. It uses server-side tracking to bypass browser restrictions and ad blockers, ensuring your data remains accurate and actionable.
You can manage complex multi-channel campaigns, track the entire customer journey, and automate your optimization rules to pause underperforming ads instantly. Whether you are running a high-volume affiliate operation or scaling an e-commerce brand, the platform provides the granular insights you need to lower your customer acquisition costs and increase your return on ad spend.
Tapfiliate
Tapfiliate is a versatile tracking platform that helps you build and manage your own affiliate, referral, and influencer programs from a single dashboard. Instead of relying on expensive third-party networks, you can recruit your own partners, provide them with branded marketing materials, and track their performance in real-time.
You can automate your entire workflow, from affiliate onboarding and link generation to commission calculations and performance reporting. The platform integrates seamlessly with popular e-commerce tools like Shopify, WooCommerce, and Stripe, making it easy to reward your partners for every successful sale or lead they generate for your business.
Overview
RedTrack Features
- Conversion Attribution Track every click and conversion across multiple channels to see exactly which ads are generating revenue for your business.
- Server-Side Tracking Bypass cookie restrictions and ad blockers using server-to-server integration to ensure 100% accuracy in your marketing data reports.
- Automation Rules Set custom rules to automatically pause losing campaigns or scale winning ads based on real-time performance metrics you define.
- Multi-Touch Attribution Analyze the entire path to purchase by assigning value to every interaction a customer has with your brand before buying.
- Real-Time Reporting Access instant updates on your campaign performance so you can make data-driven decisions without waiting for manual data uploads.
- Affiliate Management Launch and manage your own affiliate or referral programs with built-in tracking, white-label portals, and automated payout calculations.
Tapfiliate Features
- Branded Partner Portals. Give your affiliates a professional, white-labeled dashboard where they can access their unique tracking links and marketing assets.
- Automated Recruitment. Invite your customers to become affiliates automatically after they make a purchase to turn your fans into brand advocates.
- Multi-Level Marketing. Create sub-affiliate tiers to incentivize your partners to recruit others, helping you grow your network exponentially and increase sales.
- Real-Time Tracking. Monitor clicks, conversions, and commissions the moment they happen so you always know which partners are driving the most value.
- Flexible Commissions. Set up custom commission structures based on fixed amounts, percentages, or performance milestones to keep your partners motivated.
- Asset Management. Upload banners, social media posts, and videos directly to the platform so your affiliates have everything they need to promote you.
Pricing Comparison
RedTrack Pricing
- Up to 50,000 conversions/month
- Unlimited tracking domains
- Real-time statistics
- Basic automation rules
- Email support
- 1 year of data retention
- Everything in Grow, plus:
- Up to 250,000 conversions/month
- Advanced automation & scaling
- Multi-touch attribution models
- Publisher/Affiliate management
- Priority support
Tapfiliate Pricing
- Up to 30,000 clicks/month
- Up to 2,000 conversions/month
- Unlimited affiliates
- Real-time reporting
- Standard integrations
- Multi-currency support
- Everything in Essential, plus:
- Up to 100,000 clicks/month
- Up to 5,000 conversions/month
- Custom domain support
- Multi-level marketing (MLM)
- Partner recruitment tools
Pros & Cons
RedTrack
Pros
- Highly accurate server-side tracking bypasses ad blockers
- Consolidates all ad spend and revenue in one view
- Powerful automation rules save hours of manual work
- Responsive technical support team helps with complex setups
Cons
- Initial technical setup has a steep learning curve
- Interface can feel overwhelming for beginner marketers
- Pricing is higher than basic entry-level trackers
Tapfiliate
Pros
- Quick setup with one-click e-commerce integrations
- Clean and intuitive interface for affiliates
- Highly customizable commission and reward structures
- Reliable real-time tracking and reporting accuracy
- Responsive customer support for technical setup
Cons
- Learning curve for advanced automation rules
- Limited customization on the lowest pricing tier
- Additional fees for exceeding monthly click limits