RedTrack
RedTrack is an ad tracking and conversion attribution platform that helps media buyers and e-commerce businesses unify their marketing data to optimize campaign performance and accurately measure ROI.
Voluum
Voluum is a cloud-based ad tracking software that helps you track, manage, and optimize all your advertising campaigns in one place using real-time data and AI-powered automation tools.
Quick Comparison
| Feature | RedTrack | Voluum |
|---|---|---|
| Website | redtrack.io | voluum.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $149/month | $199/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2014 |
| Headquarters | Vilnius, Lithuania | Krakow, Poland |
Overview
RedTrack
RedTrack is a privacy-friendly tracking and attribution solution designed to help you make sense of your marketing data. Instead of jumping between different ad managers, you get a single dashboard that consolidates clicks, costs, and conversions from all your traffic sources. It uses server-side tracking to bypass browser restrictions and ad blockers, ensuring your data remains accurate and actionable.
You can manage complex multi-channel campaigns, track the entire customer journey, and automate your optimization rules to pause underperforming ads instantly. Whether you are running a high-volume affiliate operation or scaling an e-commerce brand, the platform provides the granular insights you need to lower your customer acquisition costs and increase your return on ad spend.
Voluum
Voluum is a performance marketing platform designed to help you track every click, conversion, and impression across all your advertising channels. Whether you are running native, display, or search ads, you can monitor your entire funnel in real-time. It eliminates the need for manual spreadsheets by centralizing your data and providing deep insights into which placements and creatives are driving the most profit.
You can use the platform to automate your optimization process through built-in AI features that redistribute traffic to the highest-performing offers. It is built to handle high volumes of traffic without latency, making it a reliable choice for professional affiliate marketers and internal media buying teams. By integrating directly with major ad networks, you can pause underperforming campaigns or adjust bids directly from your dashboard.
Overview
RedTrack Features
- Conversion Attribution Track every click and conversion across multiple channels to see exactly which ads are generating revenue for your business.
- Server-Side Tracking Bypass cookie restrictions and ad blockers using server-to-server integration to ensure 100% accuracy in your marketing data reports.
- Automation Rules Set custom rules to automatically pause losing campaigns or scale winning ads based on real-time performance metrics you define.
- Multi-Touch Attribution Analyze the entire path to purchase by assigning value to every interaction a customer has with your brand before buying.
- Real-Time Reporting Access instant updates on your campaign performance so you can make data-driven decisions without waiting for manual data uploads.
- Affiliate Management Launch and manage your own affiliate or referral programs with built-in tracking, white-label portals, and automated payout calculations.
Voluum Features
- Real-Time Reporting. Access your campaign data instantly with over 30 metrics available for every click and conversion you generate.
- Automated Optimization. Set up custom rules to automatically pause campaigns or change bids based on your specific performance benchmarks.
- Anti-Fraud Kit. Identify and block bot traffic in real-time to ensure your budget is spent on real human engagement.
- Direct Tracking Pixel. Track your organic and paid traffic without the need for initial redirects to improve your page load speeds.
- AI Traffic Distribution. Let the built-in AI analyze your performance and automatically send traffic to the highest-converting landing pages.
- Mobile App Alerts. Monitor your campaign performance on the go and receive push notifications when your conversion rates change significantly.
Pricing Comparison
RedTrack Pricing
- Up to 50,000 conversions/month
- Unlimited tracking domains
- Real-time statistics
- Basic automation rules
- Email support
- 1 year of data retention
- Everything in Grow, plus:
- Up to 250,000 conversions/month
- Advanced automation & scaling
- Multi-touch attribution models
- Publisher/Affiliate management
- Priority support
Voluum Pricing
- Up to 1,000,000 events
- 6 months of data retention
- Automizer for 10 campaigns
- Anti-Fraud Kit included
- BigQuery integration
- Dedicated onboarding
- Everything in Profit, plus:
- Up to 5,000,000 events
- 12 months of data retention
- Automizer for 30 campaigns
- Shared reports via URL
- Additional user seats
Pros & Cons
RedTrack
Pros
- Highly accurate server-side tracking bypasses ad blockers
- Consolidates all ad spend and revenue in one view
- Powerful automation rules save hours of manual work
- Responsive technical support team helps with complex setups
Cons
- Initial technical setup has a steep learning curve
- Interface can feel overwhelming for beginner marketers
- Pricing is higher than basic entry-level trackers
Voluum
Pros
- Extremely fast reporting with zero data latency
- Robust automation rules save hours of manual work
- Clean interface makes complex data easy to read
- Reliable uptime even during massive traffic spikes
Cons
- Higher starting price than some competitors
- Steep learning curve for technical setup
- No free trial available to test features