AskNicely
AskNicely is a customer experience platform that helps your service business collect real-time feedback and empower your frontline teams to deliver consistently excellent customer service every day.
Refiner
Refiner is a customer survey software for SaaS companies that helps you capture actionable product feedback and calculate NPS, CSAT, and CES scores with highly targeted in-app widgets.
Quick Comparison
| Feature | AskNicely | Refiner |
|---|---|---|
| Website | asknicely.com | refiner.io |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $99/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2019 |
| Headquarters | Portland, USA | Paris, France |
Overview
AskNicely
AskNicely helps you turn customer feedback into actionable insights for your frontline staff. Instead of letting survey data sit in a spreadsheet, you can automatically collect feedback via email, SMS, or web after every customer interaction. This allows you to measure your Net Promoter Score (NPS) in real-time and respond to issues before they escalate into public complaints.
You can motivate your team by sharing positive shout-outs directly to their mobile devices and setting performance goals based on actual customer sentiment. The platform is designed specifically for service-based businesses with distributed teams, helping you maintain high standards across multiple locations. By connecting your CRM, you can automate the entire feedback loop and focus on growing your business through word-of-mouth and repeat customers.
Refiner
Refiner is a specialized survey and customer feedback platform designed specifically for SaaS teams who need to understand their users better. Instead of sending generic email surveys that get ignored, you can trigger perfectly timed in-app widgets based on specific user behavior. This allows you to capture feedback while your product is top-of-mind, leading to significantly higher response rates and more accurate data.
You can use the platform to automate your entire customer research process, from tracking Net Promoter Scores (NPS) to conducting product-market fit surveys. It helps you identify at-risk customers before they churn and uncover which features your power users value most. By syncing this feedback directly with your CRM or product analytics tools, you turn raw survey responses into actionable data for your product and success teams.
Overview
AskNicely Features
- Automated NPS Surveys Send automated surveys via email, SMS, or web to track your Net Promoter Score without manual effort.
- Frontline Coaching Deliver personalized feedback and coaching tips directly to your staff's mobile phones to improve service quality.
- Real-time Dashboards Monitor customer satisfaction trends across different locations and teams with easy-to-read visual reports.
- Workflow Automation Trigger immediate alerts for negative feedback so you can resolve customer issues within minutes.
- Review Generation Prompt your happiest customers to leave reviews on Google and other platforms to boost your online reputation.
- Customer Experience TV Broadcast live customer feedback on office screens to keep your team focused on excellence and celebrate wins.
Refiner Features
- In-App Survey Widgets. Launch beautiful, non-intrusive surveys directly in your web or mobile app to catch users while they are active.
- Precise User Targeting. Trigger surveys based on specific user traits or behaviors so you only ask the right questions to the right people.
- Automated NPS Tracking. Set up recurring Net Promoter Score campaigns that run on autopilot to monitor your customer loyalty over time.
- Product-Market Fit Surveys. Measure how disappointed your users would be without your product using built-in templates designed for growth.
- Real-Time Alerts. Get instant notifications in Slack or email when a customer leaves a negative response so you can intervene immediately.
- Visual Analytics Dashboard. Analyze your survey performance and customer sentiment trends with clear, easy-to-read charts and segmentation tools.
Pricing Comparison
AskNicely Pricing
Refiner Pricing
- Up to 5,000 monthly active users
- Unlimited surveys and responses
- All survey types (NPS, CSAT, CES)
- In-app, email, and link surveys
- Basic integrations and webhooks
- Standard reporting and analytics
- Everything in Essentials, plus:
- Up to 5,000 monthly active users
- Advanced segmentation and targeting
- Custom branding and CSS
- Priority support
- Advanced integrations (Salesforce, HubSpot)
Pros & Cons
AskNicely
Pros
- Seamless integration with popular CRMs like Salesforce
- High response rates due to short, mobile-friendly surveys
- Excellent mobile app for frontline staff engagement
- Intuitive interface makes setup and navigation simple
Cons
- Custom reporting can be difficult to configure
- Pricing is higher than basic survey tools
- Limited flexibility in survey design templates
Refiner
Pros
- High response rates compared to traditional email surveys
- Excellent targeting options based on real-time user behavior
- Clean and modern survey design that matches your brand
- Seamless integration with popular tools like Segment and Slack
Cons
- Starting price point may be high for early-stage startups
- Requires technical installation of a code snippet or SDK
- Advanced customization features require higher-tier paid plans