Drip
Drip is a marketing automation platform designed specifically for e-commerce brands to build personalized customer journeys through email, SMS, and onsite campaigns that drive repeat sales and revenue.
ReTargeter
ReTargeter is a full-service digital advertising platform that provides retargeting and programmatic display solutions to help you reach your audience across the web and increase your conversion rates.
Quick Comparison
| Feature | Drip | ReTargeter |
|---|---|---|
| Website | drip.com | retargeter.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $39/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | Minneapolis, USA | New York, USA |
Overview
Drip
Drip is a specialized marketing automation platform built to help your e-commerce store grow by turning first-time shoppers into loyal customers. Instead of sending generic blasts, you can create highly personalized experiences based on how your customers browse and buy. You can easily sync your store data from platforms like Shopify or WooCommerce to see exactly what your customers are doing in real-time.
The platform allows you to automate your entire marketing strategy, from welcome series and abandoned cart reminders to post-purchase follow-ups. You can manage your email, SMS, and onsite pop-ups all from one dashboard to ensure your messaging stays consistent. It is designed for growing online brands that need sophisticated automation without the technical complexity of enterprise-level tools.
ReTargeter
ReTargeter provides you with a comprehensive suite of display advertising tools designed to keep your brand in front of your audience. You can implement site retargeting to re-engage previous visitors, or use search retargeting to find new prospects based on their intent. The platform simplifies the complex world of programmatic buying by giving you access to major ad exchanges through a single interface.
You can also utilize CRM retargeting to reach your existing email database with display ads, bridging the gap between your inbox and the web. Whether you are a small business looking for self-service options or a large enterprise requiring a fully managed service, the platform scales to meet your specific campaign goals and budget requirements.
Overview
Drip Features
- Visual Workflow Builder Build complex customer journeys with a drag-and-drop interface to automate your marketing based on real-time shopper behavior.
- Deep E-commerce Segments Group your customers by what they bought, how much they spent, or when they last visited your online store.
- Onsite Campaigns Create targeted pop-ups and forms that match your brand to capture more leads and offer timely discounts to shoppers.
- Multi-Channel SMS Send personalized text messages alongside your emails to reach customers on their mobile devices for time-sensitive promotions.
- Dynamic Content Insert personalized product recommendations and unique discount codes directly into your emails to increase your click-through rates.
- Detailed Revenue Dashboards Track exactly how much money your automated emails and SMS campaigns are generating with clear, e-commerce-focused analytics.
ReTargeter Features
- Site Retargeting. Serve targeted display ads to people who have previously visited your website to keep your brand top-of-mind.
- CRM Retargeting. Upload your email lists to serve display ads directly to your leads and customers without needing their cookies.
- Search Retargeting. Find new customers by targeting individuals who have searched for keywords related to your business but haven't visited yet.
- Contextual Targeting. Place your ads on websites that match specific categories or keywords relevant to your products and services.
- Audience Targeting. Reach specific demographic groups based on age, gender, income, and interest data to ensure your spend is efficient.
- Dynamic Creative. Show personalized ads featuring the exact products your visitors viewed to increase the likelihood of a click.
Pricing Comparison
Drip Pricing
- Unlimited email sends
- Onsite campaign tools
- Visual automation builder
- Email and chat support
- Deep e-commerce integrations
- Advanced segmentation
- Everything in the 2.5k tier, plus:
- Increased contact limit
- Unlimited email sends
- Full access to all integrations
- Dynamic product blocks
- Revenue attribution reporting
ReTargeter Pricing
Pros & Cons
Drip
Pros
- Powerful automation workflows that are easy to build
- Deep integration with Shopify and WooCommerce stores
- Excellent segmentation based on specific purchase history
- Clean and intuitive user interface for marketers
- Reliable email deliverability for transactional messages
Cons
- Pricing increases quickly as your list grows
- SMS credits require an additional monthly cost
- Learning curve for advanced liquid templating features
ReTargeter
Pros
- Highly responsive account management and customer support
- Easy setup process for basic retargeting pixels
- Access to high-quality ad inventory across major exchanges
- Detailed reporting on conversions and view-through attribution
Cons
- Minimum spend requirements may be high for startups
- Self-service dashboard can feel dated compared to competitors
- Limited transparency into specific site-level placements