Routee
Routee is a cloud-based communication platform providing automated SMS, voice, and email marketing tools to help you engage customers and streamline your business messaging workflows globally.
SlickText
SlickText is a comprehensive SMS marketing platform that helps you engage customers through automated text messaging, personalized mobile campaigns, and two-way conversations to drive sales and build brand loyalty.
Quick Comparison
| Feature | Routee | SlickText |
|---|---|---|
| Website | routee.net | slicktext.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2012 |
| Headquarters | Thessaloniki, Greece | Jamestown, USA |
Overview
Routee
Routee is a versatile communication platform that helps you automate how you interact with customers across multiple channels. Instead of managing separate tools for texting, calling, and emailing, you can handle everything from a single interface. You can send bulk SMS alerts, verify users with two-factor authentication, and create automated voice campaigns to reach your audience instantly.
The platform is designed for businesses of all sizes, from local shops to global enterprises, looking to improve engagement and security. You can use its visual workflow builder to trigger messages based on customer behavior, ensuring you always send the right information at the perfect time. Whether you need to send shipping updates or run a seasonal marketing campaign, Routee provides the infrastructure to scale your communications globally.
SlickText
SlickText is a powerful SMS marketing platform designed to help you connect with your audience instantly. You can build your subscriber list using keywords, QR codes, and website popups, then send targeted text campaigns that boast high open rates. The platform allows you to automate your communication with drip campaigns and auto-responders, ensuring you stay top-of-mind without manual effort.
You can manage two-way conversations with customers to provide support or close sales directly through their mobile devices. Whether you are a small boutique or a large retail chain, the software scales to meet your volume needs with detailed analytics to track your ROI. It simplifies complex mobile compliance so you can focus on growing your business through direct, personal communication.
Overview
Routee Features
- Omnichannel Messaging Reach your customers on their favorite platforms including SMS, WhatsApp, Viber, and Facebook Messenger from a single dashboard.
- Marketing Automation Build complex communication workflows with a drag-and-drop editor to trigger messages based on specific customer actions.
- Two-Factor Authentication Protect your user accounts by sending instant, secure one-time passwords via SMS or voice call for identity verification.
- Voice Automated Services Convert text to speech or use pre-recorded audio to deliver personalized voice messages and alerts to your global audience.
- Email Marketing Design and send professional email campaigns using a visual editor that ensures your messages look great on any device.
- Verified SMS Increase your brand trust and open rates by sending messages with your official brand name and verified logo.
SlickText Features
- Mass Texting. Send bulk text messages to your entire subscriber list or specific segments with just a few clicks.
- Automated Workflows. Set up automated drip campaigns that send a series of messages to new subscribers over time.
- Two-Way Messaging. Chat directly with your customers in real-time to answer questions and provide personalized support.
- Mobile Coupons. Create and send unique, trackable discount codes to drive foot traffic and online sales.
- Text-to-Win Contests. Grow your list quickly by running engaging contests where users text a keyword to enter.
- Web Sign-up Forms. Convert your website visitors into SMS subscribers with customizable popups and embedded forms.
Pricing Comparison
Routee Pricing
SlickText Pricing
- 50 text messages per month
- 1 active keyword
- Unlimited contacts
- Mobile app access
- Basic reporting
- Everything in Freebie, plus:
- 500 text messages per month
- 2 active keywords
- MMS picture messaging
- Live chat support
- Automated replies
Pros & Cons
Routee
Pros
- Pay-as-you-go model prevents wasted spend on unused features
- Global reach allows you to send messages to almost any country
- User-friendly interface makes setting up complex workflows simple
- Reliable API documentation helps your developers integrate quickly
Cons
- Pricing varies significantly depending on the destination country
- Initial account verification can take some time to complete
- Support response times may vary during peak traffic periods
SlickText
Pros
- Extremely intuitive interface that requires no technical skills
- Excellent customer support team that helps with compliance
- Simple setup process for launching your first campaign
- Reliable message delivery and real-time analytics tracking
Cons
- Unused monthly messages do not roll over
- Higher tiers can become expensive for high-volume users
- Limited design customization for some web sign-up forms