Affinity
Affinity is a relationship intelligence platform that uses AI to automate contact management and help dealmakers in investment banking, venture capital, and private equity close more high-value deals.
Rundit
Rundit is a specialized portfolio management software designed for venture capital firms and investment professionals to automate portfolio monitoring, investor reporting, and real-time data collection from startups.
Quick Comparison
| Feature | Affinity | Rundit |
|---|---|---|
| Website | affinity.co | rundit.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $165/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2017 |
| Headquarters | San Francisco, USA | Helsinki, Finland |
Overview
Affinity
Affinity is a relationship intelligence platform designed specifically for dealmakers who rely on deep networks rather than traditional sales funnels. Unlike manual CRMs, it automatically captures your data by syncing with your email and calendar. This means you never have to manually enter a contact or log a meeting again, as the system builds a complete history of every interaction your team has with a prospect or partner.
You can use the platform to map your collective network and identify the warmest paths to an introduction. It calculates relationship strength scores so you know exactly who in your firm has the best connection to a target lead. Whether you are managing a venture capital pipeline or an investment banking mandate, it helps you move faster by putting your firm's hidden network right at your fingertips.
Rundit
Rundit is a dedicated platform that simplifies how you manage venture capital portfolios and communicate with stakeholders. Instead of chasing founders for spreadsheets, you can automate the entire data collection process through intuitive request tools. You can track key performance indicators, monitor valuation changes, and generate professional investor reports in minutes rather than days.
The platform acts as a central hub for your investment data, allowing you to visualize fund performance and individual company health through dynamic dashboards. You can also provide your portfolio companies with their own analytics tools, creating a collaborative environment that adds value beyond just capital. It streamlines the heavy lifting of fund administration so you can focus on making better investment decisions.
Overview
Affinity Features
- Automated Data Capture Sync your email and calendar to automatically create contact profiles and log every interaction without any manual data entry.
- Relationship Intelligence View relationship strength scores to see which team member has the strongest connection to a prospect for a warm introduction.
- Pipeline Management Track your deals through customizable stages with automated reminders so no follow-up ever falls through the cracks.
- Affinity Pathfinder Access your CRM data directly within your browser or LinkedIn to see relationship insights while you browse prospect profiles.
- Enriched Firmographics Get instant access to data on millions of companies, including funding history, headcount, and industry categories automatically.
- Advanced Analytics Analyze your deal flow and team performance with visual reports that help you identify bottlenecks in your investment process.
Rundit Features
- Automated Data Collection. Send automated metric requests to founders and watch your dashboards update instantly as they submit their monthly or quarterly results.
- LP Reporting. Create professional, branded reports for your limited partners using pre-built templates that pull live data directly from your portfolio.
- Portfolio Analytics. Visualize your fund's performance with internal rate of return, multiple on invested capital, and custom KPI tracking across all holdings.
- Founder Dashboards. Give your founders access to their own performance metrics and cap table tools to help them manage their growth effectively.
- Metric Standardization. Convert different currencies and accounting standards into a single unified view to compare companies across your entire global portfolio.
- Document Management. Store and organize investment memos, shareholder agreements, and board decks in a secure, centralized repository for every portfolio company.
Pricing Comparison
Affinity Pricing
- Automated contact and activity capture
- Basic pipeline management
- Relationship strength scores
- Affinity Pathfinder browser extension
- Standard integrations
- Mobile app access
- Everything in Essential, plus:
- Advanced reporting and analytics
- Enhanced data enrichment
- Priority support access
- Custom automated workflows
- Expanded API access limits
Rundit Pricing
- Up to 10 portfolio companies
- Automated data collection
- Standard KPI tracking
- Basic investor reporting
- Founder dashboard access
- Email support
- Everything in Professional, plus:
- Up to 30 portfolio companies
- Advanced analytics and IRR
- Custom report branding
- Multi-currency support
- Priority customer success
Pros & Cons
Affinity
Pros
- Eliminates manual data entry by syncing with email
- Identifies warm introduction paths through relationship scores
- Intuitive interface designed specifically for deal pipelines
- Excellent LinkedIn integration via the Pathfinder extension
- Automatically keeps contact information up to date
Cons
- Higher price point than general-purpose CRMs
- Initial data sync can take time to process
- Limited customization for non-financial use cases
Rundit
Pros
- Significantly reduces time spent on quarterly reporting
- Clean and modern interface for founders
- Easy to set up custom KPIs
- Excellent customer support during onboarding
- Automated reminders save hours of follow-up
Cons
- Limited advanced accounting integrations
- Learning curve for complex fund structures
- Mobile experience is less robust than desktop