Metadata.io
Metadata.io is an operating system for B2B marketers that automates technical tasks like audience building and lead enrichment to help you scale your performance marketing and drive revenue.
Salesmotion
Salesmotion is a specialized account-based orchestration platform that helps revenue teams identify high-intent accounts and automate personalized outbound workflows to accelerate pipeline growth and improve conversion rates.
Quick Comparison
| Feature | Metadata.io | Salesmotion |
|---|---|---|
| Website | metadata.io | salesmotion.io |
| Pricing Model | Subscription | Custom |
| Starting Price | $3500/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2023 |
| Headquarters | Palo Alto, USA | San Francisco, USA |
Overview
Metadata.io
Metadata.io acts as an operating system for your B2B marketing, designed to eliminate the manual grunt work associated with running paid campaigns. Instead of spending hours manually building audiences or mapping leads to accounts, you can use its automation engine to handle technical execution across LinkedIn, Facebook, and Google. It connects your CRM and marketing automation tools to ensure your data remains clean and actionable.
You can launch hundreds of campaign experiments simultaneously to identify which creative and audience combinations actually drive pipeline. The platform is built specifically for mid-market and enterprise B2B demand generation teams who need to scale their advertising spend without increasing their headcount. By automating the repetitive parts of campaign management, you can focus your energy on high-level strategy and creative development.
Salesmotion
Salesmotion helps you turn raw intent data into actionable sales plays without the manual heavy lifting. You can connect your existing data sources—like website visitors, product usage, and CRM history—to identify exactly which accounts are ready to buy right now. Instead of guessing who to call, you get a prioritized list of high-value targets based on real-time behavior.
The platform allows you to automate the transition from insight to action by triggering personalized sequences in your sales engagement tools. You can coordinate efforts between marketing and sales seamlessly, ensuring your team focuses their energy on accounts with the highest propensity to convert. It is designed specifically for B2B SaaS companies looking to scale their outbound operations through data-driven orchestration.
Overview
Metadata.io Features
- Automated Audience Building Build precise target audiences by combining your CRM data with third-party intent signals to reach the right buyers automatically.
- Multivariate Experimentation Launch hundreds of ad variations across different channels simultaneously to see exactly which combinations generate the most revenue.
- Lead Enrichment Automatically enrich your leads with verified business data so your sales team always has the context they need to close.
- Revenue Attribution Track your ad spend directly to closed-won opportunities in your CRM to prove the exact ROI of every campaign.
- Automatic Lead Mapping Match incoming leads to existing accounts in your database instantly to prevent duplicate records and maintain data hygiene.
- Budget Optimization Shift your budget automatically toward the highest-performing campaigns and audiences based on real-time conversion data and pipeline impact.
Salesmotion Features
- Intent Orchestration. Combine first-party and third-party data to see which accounts are researching your solution in real-time.
- Automated Sales Plays. Trigger specific outbound sequences automatically when an account meets your predefined high-intent criteria.
- Account Scoring. Rank your target accounts using custom models so your reps always work on the most promising deals first.
- Signal Tracking. Monitor job changes, funding rounds, and product usage signals to find the perfect hook for your outreach.
- CRM Sync. Keep your sales data clean and updated with two-way synchronization between Salesmotion and your primary CRM.
- Multi-Channel Alerts. Get instant notifications in Slack or email the moment a target account shows significant buying interest.
Pricing Comparison
Metadata.io Pricing
- For up to $500k annual ad spend
- Unlimited platform users
- Facebook and LinkedIn integration
- Automated audience building
- Lead enrichment and mapping
- Standard support
- Everything in Growth, plus:
- For up to $1M annual ad spend
- Google Search Ads integration
- Advanced multivariate testing
- Custom dashboard reporting
- Priority customer success manager
Salesmotion Pricing
Pros & Cons
Metadata.io
Pros
- Saves hours of manual work on campaign execution
- Simplifies complex multivariate testing across multiple channels
- Excellent lead enrichment accuracy for B2B targets
- Strong integration with Salesforce and HubSpot CRMs
Cons
- High entry price point for smaller startups
- Initial setup requires significant time and data
- Learning curve for mastering the experimentation engine
Salesmotion
Pros
- Reduces manual research time for sales development reps
- Integrates deeply with popular sales engagement platforms
- Highly customizable scoring models for complex sales
- Consolidates multiple intent signals into one view
Cons
- Requires existing data sources to be effective
- Initial setup of complex plays takes time
- Pricing is not transparent for small teams