Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
Sender
Sender is an affordable email marketing platform that helps you create professional newsletters and automated workflows with a drag-and-drop editor to grow your audience and boost sales.
Quick Comparison
| Feature | Omnisend | Sender |
|---|---|---|
| Website | omnisend.com | sender.net |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2012 |
| Headquarters | London, UK | Vilnius, Lithuania |
Overview
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
Sender
Sender is an all-in-one marketing platform designed to help you grow your business through email and SMS. You can build professional newsletters in minutes using a simple drag-and-drop editor and a library of pre-made templates. It simplifies the technical side of marketing so you can focus on crafting messages that resonate with your subscribers and drive conversions.
You can also set up automated workflows to engage your customers at the right moment, such as welcome sequences or abandoned cart reminders. The platform is built for small to medium-sized businesses and e-commerce stores that need high deliverability and advanced features without the high price tag of enterprise tools. It scales with you, offering a generous free plan for those just starting out.
Overview
Omnisend Features
- Omnichannel Workflows Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
Sender Features
- Drag-and-Drop Editor. Create stunning, mobile-responsive emails in minutes by dragging elements exactly where you want them on the page.
- Marketing Automation. Set up automated email and SMS sequences that trigger based on your subscribers' actions and behaviors.
- Smart Segmentation. Group your subscribers based on their interests and purchase history to send highly personalized and relevant content.
- High Deliverability. Ensure your messages land in the primary inbox rather than the spam folder with optimized infrastructure.
- Popups and Forms. Grow your email list quickly by adding customizable signup forms and exit-intent popups to your website.
- Real-time Analytics. Track opens, clicks, and revenue in real-time so you can see exactly which campaigns are performing best.
Pricing Comparison
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
Sender Pricing
- Up to 2,500 subscribers
- 15,000 emails per month
- All features included
- Email automation
- Desktop push notifications
- Everything in Free, plus:
- Up to 30,000 emails per month
- SMS & MMS marketing
- Multi-user access
- Remove Sender branding
- Priority support
Pros & Cons
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules
Sender
Pros
- Extremely generous free plan for small lists
- Very easy to use for beginners
- Excellent email deliverability rates for the price
- Responsive and helpful customer support team
Cons
- Template library is smaller than some competitors
- Advanced reporting could be more detailed
- Limited native integrations with niche software