Postalytics
Postalytics is a direct mail automation software that connects your digital marketing stack to physical mail to automate the printing, personalizing, and tracking of postcards and letters.
Sender
Sender is an affordable email marketing platform that helps you create professional newsletters and automated workflows with a drag-and-drop editor to grow your audience and boost sales.
Quick Comparison
| Feature | Postalytics | Sender |
|---|---|---|
| Website | postalytics.com | sender.net |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2012 |
| Headquarters | Rockland, USA | Vilnius, Lithuania |
Overview
Postalytics
Postalytics is a direct mail automation platform that transforms how you handle physical mail by treating it like digital email. You can design, send, and track postcards or letters directly from your browser without ever visiting a print shop or post office. It eliminates the manual hurdles of traditional mail by automating the entire production process, allowing you to focus on strategy rather than logistics.
The platform integrates with your existing CRM and marketing tools to trigger mail based on customer behavior or specific milestones. You can personalize every piece of mail with dynamic data and track delivery and response rates in real-time using personalized QR codes and pURLs. Whether you are a small business owner or a high-volume enterprise marketer, you can scale your direct mail campaigns with the same precision as your digital ads.
Sender
Sender is an all-in-one marketing platform designed to help you grow your business through email and SMS. You can build professional newsletters in minutes using a simple drag-and-drop editor and a library of pre-made templates. It simplifies the technical side of marketing so you can focus on crafting messages that resonate with your subscribers and drive conversions.
You can also set up automated workflows to engage your customers at the right moment, such as welcome sequences or abandoned cart reminders. The platform is built for small to medium-sized businesses and e-commerce stores that need high deliverability and advanced features without the high price tag of enterprise tools. It scales with you, offering a generous free plan for those just starting out.
Overview
Postalytics Features
- Direct Mail Editor Create professional postcards and letters using a drag-and-drop editor or upload your own pre-designed templates.
- Automated Triggers Set up workflows to send physical mail automatically when a lead reaches a specific stage in your CRM.
- Real-Time Tracking Monitor your mail through the postal system and get notified exactly when your pieces reach their destination.
- Personalized QR Codes Drive recipients to custom landing pages and track individual engagement with unique, auto-generated QR codes.
- CRM Integrations Sync your mailing lists and campaign data with tools like HubSpot, Salesforce, and ActiveCampaign effortlessly.
- Smart Send Technology Verify addresses automatically before mailing to reduce bounce rates and save money on wasted postage.
Sender Features
- Drag-and-Drop Editor. Create stunning, mobile-responsive emails in minutes by dragging elements exactly where you want them on the page.
- Marketing Automation. Set up automated email and SMS sequences that trigger based on your subscribers' actions and behaviors.
- Smart Segmentation. Group your subscribers based on their interests and purchase history to send highly personalized and relevant content.
- High Deliverability. Ensure your messages land in the primary inbox rather than the spam folder with optimized infrastructure.
- Popups and Forms. Grow your email list quickly by adding customizable signup forms and exit-intent popups to your website.
- Real-time Analytics. Track opens, clicks, and revenue in real-time so you can see exactly which campaigns are performing best.
Pricing Comparison
Postalytics Pricing
- No monthly subscription fee
- Unlimited users and templates
- Full design tools and editor
- Standard per-piece mail pricing
- Basic tracking and reporting
- Everything in Free, plus:
- Lower per-piece postage rates
- Advanced CRM integrations
- Custom domain for pURLs
- Priority email and phone support
Sender Pricing
- Up to 2,500 subscribers
- 15,000 emails per month
- All features included
- Email automation
- Desktop push notifications
- Everything in Free, plus:
- Up to 30,000 emails per month
- SMS & MMS marketing
- Multi-user access
- Remove Sender branding
- Priority support
Pros & Cons
Postalytics
Pros
- Automates the entire printing and mailing process
- Seamless integration with popular CRM platforms
- Detailed tracking of physical mail delivery
- No minimum volume requirements for campaigns
- Easy-to-use drag-and-drop design interface
Cons
- Monthly fees for lower per-piece rates
- Learning curve for complex triggered workflows
- Limited international mailing options compared to domestic
Sender
Pros
- Extremely generous free plan for small lists
- Very easy to use for beginners
- Excellent email deliverability rates for the price
- Responsive and helpful customer support team
Cons
- Template library is smaller than some competitors
- Advanced reporting could be more detailed
- Limited native integrations with niche software