Klaviyo
Klaviyo is an intelligent marketing automation platform that uses deep data integration to help e-commerce businesses deliver personalized email, SMS, and mobile push notifications to their customers.
ShippingEasy
ShippingEasy is a cloud-based shipping platform that provides e-commerce businesses with discounted postal rates, automated label printing, and integrated inventory management to streamline your order fulfillment process.
Quick Comparison
| Feature | Klaviyo | ShippingEasy |
|---|---|---|
| Website | klaviyo.com | shippingeasy.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $19.99/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2011 |
| Headquarters | Boston, USA | Austin, USA |
Overview
Klaviyo
Klaviyo is a data-driven marketing platform designed specifically to help you grow your e-commerce business through highly personalized communication. Instead of sending generic blasts, you can use real-time data from your online store to trigger automated emails and SMS messages based on exactly how your customers shop. You can track every interaction, from a first-time site visit to a completed purchase, and use those insights to build stronger relationships.
The platform centralizes your customer data, allowing you to create complex segments and automated workflows without needing a technical background. Whether you are looking to recover abandoned carts, welcome new subscribers, or reward loyal customers, you can manage all your cross-channel messaging from a single dashboard. It scales with your growth, offering a free tier for small lists and flexible pricing as your audience expands.
ShippingEasy
ShippingEasy is a central hub for your e-commerce fulfillment that connects your online stores to major carriers like USPS and UPS. You can automatically import orders from platforms like Amazon, eBay, and Shopify, allowing you to manage everything from a single dashboard. The software focuses on reducing your shipping costs by providing access to deeply discounted commercial rates that aren't typically available to small businesses.
Beyond just printing labels, you can automate your entire shipping workflow with custom rules for carrier selection and packaging. It also includes tools to help you grow your business, such as automated tracking emails and customer marketing features. Whether you are shipping ten packages a month or thousands, the platform scales with your volume to keep your operations running smoothly without manual data entry.
Overview
Klaviyo Features
- Predictive Analytics Forecast future customer behavior like lifetime value and churn risk so you can target your most profitable shoppers.
- Dynamic Segmentation Build automated lists that update in real-time based on purchase history, website activity, and specific product interests.
- Automated Flows Set up pre-built automation triggers for abandoned carts, post-purchase follow-ups, and win-back campaigns to save time.
- Multi-Channel Messaging Coordinate your email, SMS, and mobile push notifications in one place to reach customers on their preferred devices.
- Customizable Templates Create professional, mobile-responsive emails quickly using a drag-and-drop editor and a library of proven e-commerce layouts.
- Real-Time Reporting Track exactly how much revenue each campaign generates with detailed attribution that links clicks directly to purchases.
ShippingEasy Features
- Discounted Rates. Access deep discounts on USPS and UPS shipping rates immediately without meeting any volume requirements.
- Automated Label Printing. Generate and print shipping labels in batches to save hours of manual work every single day.
- Multi-Channel Sync. Automatically import orders from Amazon, eBay, Shopify, and Etsy into one centralized shipping dashboard.
- Shipping Rules. Set up custom automation rules to automatically select the best carrier and service based on package weight.
- Inventory Management. Track your stock levels across all sales channels in real-time to prevent overselling and out-of-stock issues.
- Customer Marketing. Send automated lifecycle emails and abandoned cart reminders to turn one-time shoppers into repeat customers.
- Branded Tracking. Provide your customers with a professional experience using branded tracking pages and automated status notifications.
- Returns Management. Simplify your returns process by generating pre-paid return labels that you can include in shipments or email.
Pricing Comparison
Klaviyo Pricing
- Up to 250 contacts
- 500 monthly email sends
- 150 monthly SMS/MMS credits
- Email support for first 60 days
- Standard templates and flows
- Everything in Free, plus:
- Up to 500 contacts
- 5,000 monthly email sends
- Ongoing chat and email support
- Predictive analytics tools
- Unlimited automated flows
ShippingEasy Pricing
- Up to 50 shipments per month
- Unlimited marketplaces
- Unlimited shopping carts
- Discounted USPS rates
- Discounted UPS rates
- Email and chat support
- Up to 500 shipments per month
- Everything in Starter, plus:
- Standard phone support
- Connect your own carrier accounts
- Flat rate Green shipping rates
- Advanced reporting tools
Pros & Cons
Klaviyo
Pros
- Deep integration with Shopify and BigCommerce
- Highly specific and powerful segmentation capabilities
- Excellent revenue attribution for individual campaigns
- Large library of pre-built automation flows
- User-friendly drag-and-drop email builder
Cons
- Pricing increases significantly as lists grow
- Steep learning curve for advanced features
- Customer support can be slow on lower tiers
ShippingEasy
Pros
- Access to significantly lower shipping rates
- User-friendly interface is very easy to navigate
- Excellent customer support via phone and chat
- Seamless integration with major e-commerce platforms
Cons
- Inventory management requires a higher-tier plan
- Occasional glitches with specific marketplace syncs
- Marketing features cost extra on some plans