Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses to increase sales through integrated email, SMS, and push notification campaigns across the entire customer journey.
ShippingEasy
ShippingEasy is a cloud-based shipping platform that provides e-commerce businesses with discounted postal rates, automated label printing, and integrated inventory management to streamline your order fulfillment process.
Quick Comparison
| Feature | Omnisend | ShippingEasy |
|---|---|---|
| Website | omnisend.com | shippingeasy.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $19.99/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2011 |
| Headquarters | London, UK | Austin, USA |
Overview
Omnisend
Omnisend is an email and SMS marketing automation platform built specifically for e-commerce brands. You can move beyond basic newsletters by creating personalized customer journeys that combine email, SMS, and push notifications into a single automated workflow. The platform integrates directly with major e-commerce stores to track customer behavior and trigger messages based on real-time shopping data.
You can recover lost revenue with abandoned cart sequences, welcome new subscribers, and reward your best customers with automated loyalty workflows. The platform is designed for growing online stores that need sophisticated automation without the complexity of enterprise-level tools. You get access to pre-built automation templates and a drag-and-drop editor that makes creating professional campaigns fast and intuitive.
ShippingEasy
ShippingEasy is a central hub for your e-commerce fulfillment that connects your online stores to major carriers like USPS and UPS. You can automatically import orders from platforms like Amazon, eBay, and Shopify, allowing you to manage everything from a single dashboard. The software focuses on reducing your shipping costs by providing access to deeply discounted commercial rates that aren't typically available to small businesses.
Beyond just printing labels, you can automate your entire shipping workflow with custom rules for carrier selection and packaging. It also includes tools to help you grow your business, such as automated tracking emails and customer marketing features. Whether you are shipping ten packages a month or thousands, the platform scales with your volume to keep your operations running smoothly without manual data entry.
Overview
Omnisend Features
- Omnichannel Workflows Combine email, SMS, and push notifications into a single automated sequence to reach customers on their preferred channels.
- E-commerce Segmentation Target your audience based on their shopping behavior, purchase history, and campaign engagement to send more relevant offers.
- Product Picker Drag and drop products directly from your online store into your emails to save time on manual formatting.
- Automated Split Testing Test different subject lines or content variations within your automated workflows to see what drives the most sales.
- Dynamic Discount Codes Generate and send unique, single-use discount codes automatically to prevent coupon abuse and track individual redemptions.
- Visual Automation Builder Map out your entire customer journey with an intuitive drag-and-drop interface that requires no coding or technical skills.
ShippingEasy Features
- Discounted Rates. Access deep discounts on USPS and UPS shipping rates immediately without meeting any volume requirements.
- Automated Label Printing. Generate and print shipping labels in batches to save hours of manual work every single day.
- Multi-Channel Sync. Automatically import orders from Amazon, eBay, Shopify, and Etsy into one centralized shipping dashboard.
- Shipping Rules. Set up custom automation rules to automatically select the best carrier and service based on package weight.
- Inventory Management. Track your stock levels across all sales channels in real-time to prevent overselling and out-of-stock issues.
- Customer Marketing. Send automated lifecycle emails and abandoned cart reminders to turn one-time shoppers into repeat customers.
- Branded Tracking. Provide your customers with a professional experience using branded tracking pages and automated status notifications.
- Returns Management. Simplify your returns process by generating pre-paid return labels that you can include in shipments or email.
Pricing Comparison
Omnisend Pricing
- Reach up to 250 contacts
- 500 emails per month
- Up to 60 SMS messages
- 500 web push notifications
- Professional email templates
- Pre-built automations
- Everything in Free, plus:
- Unlimited emails
- Up to 3,933 SMS messages
- Advanced reporting
- 24/7 priority support
- Customer success manager
ShippingEasy Pricing
- Up to 50 shipments per month
- Unlimited marketplaces
- Unlimited shopping carts
- Discounted USPS rates
- Discounted UPS rates
- Email and chat support
- Up to 500 shipments per month
- Everything in Starter, plus:
- Standard phone support
- Connect your own carrier accounts
- Flat rate Green shipping rates
- Advanced reporting tools
Pros & Cons
Omnisend
Pros
- Deep integration with Shopify and BigCommerce
- Easy to set up complex automations
- Excellent customer support available 24/7
- Consolidated reporting for email and SMS
Cons
- SMS credits can become expensive
- Limited design flexibility in some templates
- Learning curve for advanced segmentation rules
ShippingEasy
Pros
- Access to significantly lower shipping rates
- User-friendly interface is very easy to navigate
- Excellent customer support via phone and chat
- Seamless integration with major e-commerce platforms
Cons
- Inventory management requires a higher-tier plan
- Occasional glitches with specific marketplace syncs
- Marketing features cost extra on some plans