GoFreight vs Shippit Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated May 2026 8 min read

GoFreight

0.0 (0 reviews)

GoFreight is an AI-powered, cloud-based freight forwarding software that streamlines your entire workflow, from quoting and booking to operations, tracking, and accounting, all within one platform.

Starting at --
Free Trial 0 days
VS

Shippit

0.0 (0 reviews)

Shippit is a multi-carrier shipping software that helps you automate your fulfillment process, compare live carrier rates, and provide branded tracking experiences to your customers.

Starting at $37/mo
Free Trial 30 days

Quick Comparison

Feature GoFreight Shippit
Website gofreight.com shippit.com
Pricing Model Quote-based Subscription
Starting Price Custom Pricing $37/month
FREE Trial ✓ 0 days free trial ✓ 30 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations MSC Maersk CMA CGM COSCO QuickBooks Xero Sage Slack Gmail Salesforce Shopify WooCommerce Magento BigCommerce eBay Amazon Etsy StarTrack CouriersPlease Australia Post
Target Users small-business mid-market enterprise small-business mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2017 2014
Headquarters Los Angeles, CA, United States Sydney, Australia

Overview

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GoFreight

GoFreight is a cloud-based, AI-powered freight forwarding software designed specifically for freight forwarders and NVOCCs. It helps you manage your entire freight workflow on a single system, covering rate management, quoting, booking, shipment operations, customs filing, customer portals, billing, and accounting. You can access the platform from anywhere with an internet connection.

This platform aims to remove busywork and automate repetitive tasks, allowing you to focus on growing relationships, revenue, and results. It serves over 1,000 freight forwarding companies and more than 6,000 daily users across North America, Mexico, and Asia-Pacific.

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Shippit

Shippit is a multi-carrier shipping platform designed to simplify how you fulfill and deliver orders. Instead of managing multiple courier relationships individually, you can access a wide network of carriers through a single interface. You can automatically sync orders from your store, compare live shipping rates, and print labels in bulk to save hours of manual data entry every day.

The platform helps you take control of the post-purchase experience by providing branded tracking pages and proactive delivery notifications. Whether you are a small boutique or a high-volume enterprise, you can optimize your logistics costs and reduce delivery inquiries. It effectively bridges the gap between your online checkout and your customer's front door with automated routing and smart carrier selection.

Overview

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GoFreight Features

  • Rate Management Manage contract and spot rates in one view and instantly generate quotes with vessel schedules included.
  • Shipment Operations Handle your entire shipment workflow, including booking, documentation, and real-time tracking from major carriers.
  • AI Features Utilize AI for task management, email intake automation, document processing with data extraction, and intelligent rate management.
  • Customs Filing Streamline your compliance with built-in support for US customs filings (AES, ISF, AMS via ABI) and Japan air customs (AFR JP24).
  • Customer Portal Provide your customers with a branded portal to track shipments in real time, access documents, and receive automated updates 24/7.
  • Billing and Accounting Manage per-shipment invoicing, batch invoicing, agent settlement, and multi-currency reconciliation with two-way accounting integrations.
  • Document Management Store and arrange files alongside shipments or trade partners, simplifying data search, access, and sharing among your team.
  • Real-Time Tracking Stay updated with the latest shipment information through HBL lists, container lists, and tracking email notifications.
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Shippit Features

  • Multi-Carrier Integration. Access dozens of leading couriers through one platform to find the best delivery option for every single package.
  • Smart Label Printing. Generate and print shipping labels in bulk for all your orders with just a few clicks to speed up packing.
  • Live Rate Comparison. Compare shipping costs in real-time at your checkout to ensure you and your customers always get the best deal.
  • Branded Tracking. Keep your customers informed with custom tracking pages and automated SMS or email updates that match your brand.
  • Automated Order Sync. Connect your e-commerce store to automatically import orders and eliminate the need for manual data entry.
  • Returns Management. Simplify the returns process for your customers with a dedicated portal that handles labels and tracking automatically.

Pricing Comparison

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GoFreight Pricing

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Shippit Pricing

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$37
  • Up to 349 orders per month
  • Unlimited carrier integrations
  • Branded tracking notifications
  • Standard phone and email support
  • Basic reporting and analytics

Pros & Cons

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GoFreight

Pros

  • Users appreciate the ease of use and intuitive interface for daily tasks.
  • The efficient tracking system simplifies shipment management and enhances productivity.
  • The cloud-based platform allows access from anywhere, making it convenient for logistics operations.
  • The customer support team provides fast responses and aids in troubleshooting usage problems.

Cons

  • Some users note that the system can be slow during peak times or with poor internet connectivity.
  • Users have experienced some bugs with system updates.
  • There are occasional mentions of limited customization options.
  • Some users desire more flexibility in shipment management and additional transport modes.
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Shippit

Pros

  • Centralized dashboard simplifies managing multiple couriers
  • Branded tracking significantly reduces customer support inquiries
  • Easy integration with Shopify and WooCommerce
  • User interface is clean and easy to navigate

Cons

  • Monthly subscription fees can be high for low-volume sellers
  • Occasional delays in syncing tracking data from carriers
  • International shipping options can be complex to configure
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