Adjust
Adjust is a mobile marketing analytics platform that provides app developers with tools for measurement, fraud prevention, and automated campaign optimization to drive sustainable growth.
SimpleTexting
SimpleTexting is an all-in-one text messaging platform that helps you reach your audience instantly through mass SMS campaigns and two-way conversations to drive engagement and increase sales.
Quick Comparison
| Feature | Adjust | SimpleTexting |
|---|---|---|
| Website | adjust.com | simpletexting.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $29/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2010 |
| Headquarters | Berlin, Germany | Miami, USA |
Overview
Adjust
Adjust gives you the tools to measure and optimize your entire mobile marketing journey in one place. You can track where your users come from, how they interact with your app, and which campaigns deliver the highest lifetime value. By centralizing your data, you eliminate guesswork and focus your budget on the channels that actually drive ROI.
The platform protects your marketing spend with built-in fraud prevention that blocks fake installs in real-time. You can also automate repetitive bid and budget adjustments across multiple ad networks directly from the dashboard. Whether you are launching your first app or scaling a global portfolio, it provides the granular insights needed to grow your user base efficiently.
SimpleTexting
SimpleTexting is a versatile communication platform that lets you send mass text message campaigns and have one-on-one conversations with your customers. You can easily import your existing contact lists, set up automated keywords for lead generation, and track the performance of every message you send. It solves the problem of low email open rates by putting your message directly into your customers' pockets where they are most likely to see it.
Whether you are a small business owner looking to drive foot traffic or a large organization managing internal communications, the platform scales to meet your volume. You can manage your entire SMS strategy from a centralized web dashboard or on the go using their mobile app. It simplifies complex mobile carrier requirements so you can focus on crafting messages that convert.
Overview
Adjust Features
- Mobile Attribution Track every install and post-install event back to the specific marketing source to see what drives growth.
- Fraud Prevention Suite Block fraudulent ad injections and fake installs in real-time to ensure you only pay for real users.
- App Analytics Analyze user behavior within your app to identify where people drop off and how to improve retention.
- Audience Builder Create custom user segments based on behavior and export them directly to ad networks for retargeting.
- Campaign Automation Scale your winning campaigns by setting automated rules for bids and budgets across all your ad partners.
- Subscription Tracking Measure the full lifecycle of your app subscriptions including renewals, cancellations, and trial conversions automatically.
SimpleTexting Features
- Mass Texting. Send a single text message to thousands of subscribers at once to announce sales, updates, or emergency alerts.
- Two-Way Messaging. Chat directly with your customers in real-time to answer questions, provide support, and build personal relationships.
- Automated Autoresponders. Set up automated messages that trigger when someone joins your list so you can engage leads instantly.
- SMS Keywords. Create custom keywords like 'SAVE' that people can text to your number to automatically subscribe to your updates.
- Scheduled Messaging. Pick the exact date and time for your messages to go out so you can plan your marketing weeks in advance.
- Detailed Analytics. Track click-through rates, unsubscribes, and campaign growth to see exactly how your texting strategy impacts your bottom line.
Pricing Comparison
Adjust Pricing
SimpleTexting Pricing
- 500 outgoing text credits
- Unlimited incoming messages
- Unlimited keywords
- Unlimited contacts
- Integrations and API access
- Support via chat, phone, and email
- Everything in 500 Credits, plus:
- 1,000 outgoing text credits
- Lower cost per additional message
- Full access to all platform features
- Dedicated account manager for high volumes
- Rollover credits not included
Pros & Cons
Adjust
Pros
- Highly accurate real-time attribution data
- Industry-leading mobile ad fraud prevention
- Clean and intuitive user interface
- Excellent technical support and documentation
- Seamless integration with major ad networks
Cons
- Premium pricing compared to smaller competitors
- Steep learning curve for advanced features
- Custom pricing requires sales team interaction
SimpleTexting
Pros
- Extremely intuitive interface that requires no training
- Reliable message delivery with high open rates
- Excellent customer support team available via chat
- Easy setup for automated keywords and triggers
Cons
- Credits do not roll over to next month
- MMS messages cost three credits each
- Mobile app can be slower than desktop version