MNTN
MNTN is a performance advertising platform that transforms Connected TV into a direct-response marketing channel by providing automated optimization, precise audience targeting, and real-time attribution tracking for your video campaigns.
Simpli.fi
Simpli.fi is a comprehensive advertising automation platform that uses unstructured data to help you execute precise programmatic, search, social, and CTV campaigns across all your digital screens.
Quick Comparison
| Feature | MNTN | Simpli.fi |
|---|---|---|
| Website | mntn.com | simpli.fi |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2010 |
| Headquarters | Austin, USA | Fort Worth, USA |
Overview
MNTN
MNTN Performance TV is a self-service platform designed to make television advertising as simple and measurable as search or social media. You can upload your creative assets, define your target audience using first or third-party data, and launch campaigns across premium streaming networks. The platform removes the guesswork of traditional TV buying by focusing on outcomes like conversions and revenue rather than just impressions.
You can manage your entire CTV strategy from a single interface that handles automated bidding and creative versioning. It is built specifically for brands and agencies that need to scale their performance marketing beyond digital channels while maintaining strict control over return on ad spend. Whether you are a mid-market brand or a large enterprise, you can treat the TV screen as a high-conversion engine for your business.
Simpli.fi
Simpli.fi is an advertising automation platform designed to help you manage high-volume digital campaigns with precision. Unlike traditional tools that rely on pre-packaged audience segments, you can use unstructured data to target specific behaviors, locations, and interests at the individual keyword or GPS level. This gives you more control over who sees your ads and how your budget is spent across CTV, mobile, and desktop.
You can streamline your entire workflow from media planning and buying to automated reporting and invoicing. The platform is built to handle the complexity of localized advertising at scale, making it a go-to choice for agencies and multi-location brands. By consolidating your programmatic, social, and search efforts into one interface, you reduce manual tasks and gain a clearer view of your cross-channel performance.
Overview
MNTN Features
- Automated Media Buying Let the platform handle real-time bidding across premium networks to ensure your ads reach the right viewers at the best price.
- MNTN Matched Target your ideal customers using a proprietary audience engine that connects your brand with shoppers most likely to convert.
- Verified Visits Track exactly when a viewer sees your TV ad and subsequently visits your website on any device for accurate attribution.
- Creative-as-a-Subscription Access high-quality video production services bundled with your media spend so you always have fresh content for your campaigns.
- Multi-Touch Attribution See how your TV campaigns influence your other marketing channels and understand the full customer journey in one dashboard.
- Automated Optimization Allow the system to automatically shift your budget toward the best-performing networks and creative variations to maximize your ROI.
Simpli.fi Features
- Geo-Fencing Marketing. Target users based on their precise physical location to drive foot traffic and track conversions at your storefront.
- CTV Advertising. Reach cord-cutters on the big screen with household-level precision and detailed attribution for your television campaigns.
- Site Retargeting. Stay top-of-mind by showing relevant ads to people who have already visited your website or specific product pages.
- Search Retargeting. Find new customers by showing them display ads immediately after they search for your target keywords on the web.
- Automated Workflow. Manage your media buying, client billing, and project management in one place to save hours of manual data entry.
- Cross-Channel Reporting. View all your campaign metrics in a single dashboard to understand exactly which channels are driving your ROI.
Pricing Comparison
MNTN Pricing
Simpli.fi Pricing
Pros & Cons
MNTN
Pros
- Simplifies complex TV ad buying into a user-friendly interface
- Provides clear attribution data similar to digital search ads
- Offers high-quality creative production through their subscription model
- Enables precise audience targeting using extensive third-party data
Cons
- Requires significant monthly spend to be cost-effective
- Limited control over specific manual network placements
- Learning curve for understanding proprietary attribution metrics
Simpli.fi
Pros
- Unmatched precision for local geo-fencing campaigns
- Consolidates multiple ad channels into one dashboard
- Excellent customer support and dedicated account management
- Highly granular reporting data for client transparency
Cons
- Interface has a steep learning curve for beginners
- Minimum spend requirements may exclude very small budgets
- Reporting tools can be slow when processing large datasets