PostPilot
PostPilot is a direct mail marketing automation platform that allows ecommerce brands to send personalized postcards and catalogs as easily as sending an email to increase customer retention.
Simpli.fi
Simpli.fi is a comprehensive advertising automation platform that uses unstructured data to help you execute precise programmatic, search, social, and CTV campaigns across all your digital screens.
Quick Comparison
| Feature | PostPilot | Simpli.fi |
|---|---|---|
| Website | postpilot.com | simpli.fi |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2010 |
| Headquarters | Spartanburg, USA | Fort Worth, USA |
Overview
PostPilot
PostPilot is a direct mail automation platform built specifically for ecommerce brands that want to reach customers physically. You can create, launch, and track postcard or catalog campaigns directly from your dashboard, treating direct mail with the same speed and data-driven precision as your email marketing. By connecting your store, you can trigger physical mail based on real-time customer behavior like abandoned carts or second-purchase reminders.
You can design your own mailers using a simple drag-and-drop editor or lean on their professional design services to handle the creative work for you. The platform eliminates the traditional headaches of direct mail like minimum order quantities and long lead times. It helps you cut through the digital noise of crowded inboxes by landing a tangible, personalized message directly in your customers' mailboxes to drive higher lifetime value.
Simpli.fi
Simpli.fi is an advertising automation platform designed to help you manage high-volume digital campaigns with precision. Unlike traditional tools that rely on pre-packaged audience segments, you can use unstructured data to target specific behaviors, locations, and interests at the individual keyword or GPS level. This gives you more control over who sees your ads and how your budget is spent across CTV, mobile, and desktop.
You can streamline your entire workflow from media planning and buying to automated reporting and invoicing. The platform is built to handle the complexity of localized advertising at scale, making it a go-to choice for agencies and multi-location brands. By consolidating your programmatic, social, and search efforts into one interface, you reduce manual tasks and gain a clearer view of your cross-channel performance.
Overview
PostPilot Features
- Behavioral Triggers Automatically send postcards when customers abandon a cart, make a first purchase, or reach a specific spending milestone.
- Drag-and-Drop Editor Create beautiful, branded postcards and catalogs in minutes using an intuitive design interface built for non-designers.
- Real-Time Tracking Monitor your campaign performance with automatic ROI tracking that matches mail deliveries to actual store purchases.
- Smart Segmenting Target specific customer groups by filtering your audience based on purchase history, location, or total lifetime value.
- Concierge Design Access professional designers who create custom, high-converting mailer layouts for your brand at no extra cost.
- No Minimums Send a single postcard or thousands at once without worrying about the restrictive minimums of traditional print shops.
Simpli.fi Features
- Geo-Fencing Marketing. Target users based on their precise physical location to drive foot traffic and track conversions at your storefront.
- CTV Advertising. Reach cord-cutters on the big screen with household-level precision and detailed attribution for your television campaigns.
- Site Retargeting. Stay top-of-mind by showing relevant ads to people who have already visited your website or specific product pages.
- Search Retargeting. Find new customers by showing them display ads immediately after they search for your target keywords on the web.
- Automated Workflow. Manage your media buying, client billing, and project management in one place to save hours of manual data entry.
- Cross-Channel Reporting. View all your campaign metrics in a single dashboard to understand exactly which channels are driving your ROI.
Pricing Comparison
PostPilot Pricing
- No monthly fee
- Standard postcard pricing
- Basic segmenting tools
- Self-service design editor
- Email support
- Everything in Free, plus:
- Lower per-piece mailing rates
- Automated lifecycle campaigns
- Concierge design services
- Advanced ROI reporting
- Priority support
Simpli.fi Pricing
Pros & Cons
PostPilot
Pros
- Seamless integration with Shopify and Klaviyo
- High-quality print and card stock
- Excellent concierge design team support
- Easy to track actual ROI from mailings
- No minimum order requirements for campaigns
Cons
- Monthly subscription fees are relatively high
- International shipping options are more limited
- Learning curve for complex segment logic
Simpli.fi
Pros
- Unmatched precision for local geo-fencing campaigns
- Consolidates multiple ad channels into one dashboard
- Excellent customer support and dedicated account management
- Highly granular reporting data for client transparency
Cons
- Interface has a steep learning curve for beginners
- Minimum spend requirements may exclude very small budgets
- Reporting tools can be slow when processing large datasets