SimplyBook.me started in 2001, founded by Ingvar Gudmundsson.
The company operates under Notando Iceland Ltd and is based in Limassol, Cyprus. It also has offices in Ukraine and Iceland. Their big break came in 2011 with a rebranding and a much simpler registration process. This helped them attract thousands of new users every month.
The platform focuses on offering intuitive, reliable, and flexible scheduling tools. It’s made for small and medium businesses in various service industries.
In this SimplyBook review, I am going to share why it stands out. SimplyBook.me has become one of the most successful appointment scheduling platforms. This success comes from rapid user growth, strong word-of-mouth, and consistent product improvements.
While they don’t share exact customer or revenue numbers, sources confirm their global presence is solid. Also, their focus on adding more solutions never stops.
A big milestone recently was buying Harmonizely, which now runs as SimplyMeet.me. This move broadens their reach into meeting scheduling.
SimplyBook.me keeps growing geographically and diversifying its products. It positions itself as a flexible, all-in-one scheduling solution that could work well for your business.
| SimplyBook.me – Quick Overview | |
|---|---|
| What It Does | An online appointment scheduling platform that helps service businesses let clients book, manage, and pay for appointments anytime. |
| Best For | • Small to medium service businesses (salons, spas, fitness, consulting, education) • Teams needing staff management and multi-location support • Professionals wanting automated reminders and online payments |
| Key Products | SimplyBook.me booking platform • SimplyMeet.me meeting scheduler • Add-ons like payments, marketing tools, memberships, API & Zapier integrations |
| Pricing | Free plan with 50 bookings/month • Paid plans $9.90-$59.90/month (annual discounts) • 14-day free trial • Custom enterprise pricing |
| Standout Features | • Customizable booking website or widget • 24/7 online appointment scheduling • Automated email/SMS reminders • Integrated payments (Stripe, PayPal, Square) • Calendar sync and multi-staff/locations management |
| Integrations | Google Calendar, Outlook, iCal • Stripe, PayPal, Square • Wix, WordPress, Weebly • HubSpot CRM • Zoom, MS Teams • API and Zapier |
| Get Started | Start Free Trial → |
SimplyBook Solutions
1. SimplyBook.me
This is an online appointment scheduling system that lets your clients book appointments anytime, day or night.
You get a customizable booking website or widget to fit your style. It also sends automated reminders by email or SMS so your clients don’t miss their appointments.
The system supports payment processing, calendar sync, staff management, recurring appointments, and analytics. You can even manage bookings across multiple locations with it.
If you run a small or medium service business, like a salon, spa, fitness studio, or consulting firm, this works well for you. It’s built to handle the specific needs of those industries.
2. SimplyMeet.me
This one is made for simple, hassle-free meeting scheduling. It focuses on calendar integration and easy automation to save you time .
You can automate invites and share quick booking links with your contacts. This helps you avoid multiple back-and-forth emails to set up meetings.
It’s perfect for professionals or teams who need to schedule one-on-one or group meetings efficiently.
3. Other Solutions & Custom Features
SimplyBook.me also offers several extras that make your booking process smoother:
- Online payment options like Stripe and PayPal
- Marketing tools such as discounts, gift cards, and packages
- Membership management features
- API and Zapier integrations to automate your workflows
- Reports and insights dashboards to track how your business is doing
These give you a lot of flexibility in how you manage appointments and customers.
Integrations
SimplyBook.me connects with the tools you probably already use:
- Calendar platforms like Google Calendar, Outlook, and iCal
- Payment systems including Stripe, PayPal, and Square
- Website builders such as Wix, WordPress, and Weebly
- CRM like HubSpot
- Communication apps like Zoom and MS Teams
Plus, their API lets you hook up custom workflows or third-party apps. Zapier takes it even further by linking you to thousands of other software tools.
SimplyBook Features
1. Customizable Booking Website or Widget
You get a branded booking website or an embeddable widget for your existing site. This lets your clients schedule appointments anytime without needing to call or email.
You can easily match your brand’s look using templates, photos, and custom content. It’s a simple way to keep your booking process on point with your style.
2. 24/7 Appointment Scheduling
Clients can book or change appointments online whenever they want. This convenience not only helps them but also captures bookings outside regular business hours.
By offering round-the-clock access, you open up more chances to grow your revenue. Your clients will appreciate the flexibility.
3. Automated Notifications & Reminders
SimplyBook.me sends notifications and reminders automatically via SMS and email. This feature cuts down no-shows and helps staff stay organized.
You can customize when these messages go out and what they say. It keeps everyone in the loop without extra effort.
4. Online Payments and Deposits
The platform supports payment processing from major providers like Stripe, PayPal, and Square. This lets you accept full payments or just deposits when clients book.
Taking payments upfront secures your revenue. It also helps reduce cancellations and no-shows by adding a commitment layer.
5. Calendar Sync & Staff Management
You can sync bookings with Google, Outlook, or Apple Calendar so your schedule stays current. Staff get their own calendars and can set hours and availability.
If you run several locations, you can manage everything from one dashboard. It simplifies juggling multiple calendars and teams.
6. Memberships, Packages, Promo Tools
Build loyalty with memberships, bundled services, gift cards, and discount codes. These tools help you create recurring revenue and upsell while making marketing easier.
It’s a practical way to keep clients coming back and spend more.
7. Security & Compliance
SimplyBook.me protects your business with SSL encryption and GDPR compliance features, including privacy controls and options for data download or deletion.
They regularly update security measures to meet global data protection standards. This gives you peace of mind when handling client information.
Bonus: Mobile Apps & API Access
There are iOS and Android apps available for both you and your clients. This means you can manage bookings on the go.
Developers get access to detailed API documentation to build custom integrations or unique workflows. It’s flexible for businesses with special needs.
Unique Standouts
- Over 60 customizable add-on features for a tailored experience
- Multilingual and multi-currency support for international businesses
- QR code booking links and booking via social media widgets
These SimplyBook features make it a great choice whether you want something simple or advanced to run the booking process you create smoothly.
SimplyBook Pricing Plans
I noticed SimplyBook.me has clear tiered pricing as of June 2025, giving you both monthly and annual billing options. You can test it out with a free 14-day trial, which doesn’t even ask for a credit card.
There’s also a free plan if you want to get started with limited bookings and features. Higher tiers unlock more appointments, users, and customizations.
SimplyBook pricing includes all core scheduling tools along with SSL security and GDPR compliance across plans. Plus, the bigger plans offer advanced analytics and integrations.
| Plan | Price & Features |
|---|---|
| Free | $0 • 50 appointments per month • 1 custom feature • 1 user |
| Basic | $9.90 per month / $8.25 per month (billed annually) • 100 appointments per month • 3 custom features • 1 user |
| Standard | $29.90 per month / $24.90 per month (billed annually) • 500 appointments per month • 8 custom features • 3 users |
| Premium | $59.90 per month / $49.90 per month (billed annually) • 2,000 appointments per month • Unlimited custom features • 15 users |
| Enterprise | Custom pricing • Unlimited appointments • Unlimited custom features • Custom number of users |
The 14-day free trial gives you a risk-free way to explore the platform and see if it fits your needs. If you have a larger organization, you can get custom demos and enterprise pricing tailored to your requirements.
SimplyBook pricing hasn’t changed much over the last year, so what you see now is pretty stable. If you want to dive deeper, click here to learn more about SimplyBook pricing →
SimplyBook Alternatives
If you’re looking into SimplyBook alternatives, you probably want to know what other options are out there and how they stack up.
Each one offers something a little different.
Some focus on simplicity, while others zoom in on specific industries or features.
Let’s break down the main competitors, so you can see how they compare to SimplyBook.me.
| Competitor | Their Strengths | SimplyBook.me Advantage |
|---|---|---|
| Acuity Scheduling | Strong on intake forms, advanced calendar logic, HIPAA compliance, great for healthcare | More affordable with deeper customization options via 60+ add-ons and solid multi-location support |
| Calendly | Ultra-simple meetings setup, best for individuals and teams, fast calendar integration | Offers more features for growing multi-user teams and better scalability with competitive pricing |
| Setmore | Free plan with unlimited appointments, virtual classes, free video integrations | Better suited for businesses needing advanced add-ons and multi-location support despite smaller free plan |
| Square Appointments | Tight POS and payment system integration, built-in payments, ideal for retail and service industries | Offers deeper customization and more integrations across different business types at similar price points |
| Appointy | Advanced marketing and promo features, waitlists, resource booking, social bookings | More flexible for SMBs with better multi-user support and scalable plans |
SimplyBook.me stands out with its deep customization capabilities through more than 60 add-ons.
It supports multi-location businesses and caters well to both SMBs and teams that are growing.
You might find its free plan a bit limited compared to Setmore or Appointy, but the trade-off is better scalability and useful integrations.
In terms of price, SimplyBook.me usually falls in the mid-range.
You can expect to pay less than Acuity but about the same or slightly more than Calendly and Square for plans with similar features.
Who Should Use SimplyBook
1. Small to medium-sized service-based businesses
SimplyBook.me works well for salons, spas, clinics, fitness studios, consultants, educators, and event providers. It fits teams or businesses that want a booking solution that grows with them.
You get strong tools for team and manage staff management, automated reminders, online payments, and plenty of integrations.
2. Businesses needing customization and multi-location support
If you want to tailor your booking system extensively and to manage multiple locations, SimplyBook.me handles that smoothly.
It also supports international use, so if your clients come from different countries, it’s built to manage that.
3. Those who might need alternatives
If you expect unlimited free bookings or prefer a very simple tool for solo use, other options like Calendly or Setmore might be better for you.
Bottom Line
SimplyBook.me offers strong scheduling features and plenty of customization.
It supports multiple locations, has mobile apps, and useful add-ons you can choose from.
The free plan is limited, so keep that in mind.
Because it has many options, there can be a learning curve, especially if you want something simple and quick.
If you run a small business, wellness service, or consulting practice, this could scale well with your needs.
I hope this SimplyBook review has helped you get a clear picture.
You can start a trial of SimplyBook → to try it out yourself.
