SimplyDepo Review: Boost Your CPG Team’s Field Productivity by 20%

Tired of chasing paper orders every day?

If you’re running wholesale operations, it’s far too easy to lose hours on manual order entry and clunky processes as you try to keep business moving.

But here’s the real problem: all that wasted time is costing you deals and making it impossible to serve your customers quickly or accurately.

SimplyDepo reimagines wholesale essentials for brands, distributors, and merchandisers, giving you a smarter way to manage orders, customers, inventory, and field sales—right from one connected platform. I’ve spent time digging into how their mobile tools, CRM, and real-time data can actually reshape your daily workflow.

In this review, I’ll break down how you save hours and grow sales using SimplyDepo—so you get answers to the real “can it fix my pain?” questions.

In this SimplyDepo review, you’ll see the platform’s core features, pricing details, must-know pros and cons, and how it stacks up against other options.

You’ll walk away knowing the features you need to simplify your wholesale business—and exactly how to make a confident buying decision.

Let’s get started.

SimplyDepo Overview

SimplyDepo was created by an industry insider to solve the exact problems he personally faced in wholesale, aiming to finally digitize outdated, paper-based CPG operations.

I find their primary focus is on the Consumer Packaged Goods (CPG) market. What really sets them apart is their dedication to helping small to medium-sized brands who are often ignored by overly complex and expensive enterprise platforms.

Their recent collaborations with communities like Startup CPG feel like a smart move, showing a real commitment to helping emerging brands grow. We’ll explore this through this SimplyDepo review.

Unlike a generalist tool like HubSpot, SimplyDepo isn’t trying to be everything for everyone. It was built with a clear, practical focus on B2B wholesale and field sales, which makes it feel like it was designed by people who actually get it.

They work closely with growing brands, independent distributors, and merchandisers who need to manage complex B2B ordering and field sales teams without needing a huge IT department to support them.

From what I’ve seen, their entire strategy centers on empowering your field reps with powerful but surprisingly easy-to-use mobile tools. This directly tackles the market need for better retail execution and smarter route planning on the go.

Now let’s examine their core capabilities.

SimplyDepo Features

Still using paper for your wholesale orders?

SimplyDepo features are designed to digitalize the wholesale industry, helping you manage everything from sales to deliveries efficiently. Here are the five main SimplyDepo features that streamline wholesale operations.

1. Order Management

Tired of manual order entry mistakes?

Paper order forms and fragmented systems often lead to errors and slow down your entire sales process, which can frustrate customers.

SimplyDepo’s Order Management empowers your sales reps to create quotes and invoices on the go, reducing errors significantly. From my testing, the ability to handle bulk orders and automate re-ordering really stands out, preventing stock issues. This feature means faster processing and happier clients.

So you can process orders more quickly, ensure accuracy, and keep your customers informed with real-time updates.

2. Product Catalog Management

Is your product information scattered and inconsistent?

Outdated product catalogs across different sales channels can confuse customers and lead to missed sales opportunities for your business.

SimplyDepo provides a centralized platform to showcase your entire catalog with images and descriptions across all channels. Here’s what I found: maintaining consistency across online and physical stores is incredibly easy with this feature. Your customers will always see accurate information.

This means you get a unified product presence, making it simple for customers to browse and place orders, boosting your product visibility.

3. Account CRM

Struggling to keep track of customer interactions?

Fragmented customer data can make it hard to personalize sales strategies and build lasting relationships, costing you valuable loyalty.

This module helps you track client interactions and access key insights to personalize your sales strategies effortlessly. What I love about this feature is how you can organize customers by location or order history, centralizing all your account data. This improves customer engagement tremendously.

So you can nurture client relationships more effectively, personalize your outreach, and build stronger loyalty with every customer.

4. Field Sales & Retail Execution Tools (Mobile App)

Are your field teams disconnected from HQ?

Lack of real-time data from the field can lead to poor decision-making and missed opportunities for immediate problem resolution.

SimplyDepo’s robust mobile app empowers field teams to manage customers, create orders, and collect real-time data like in-store photos. This is where SimplyDepo shines: reps can flag issues and notify HQ instantly, ensuring quick problem solving. It makes your field team incredibly efficient.

This means your field reps are more productive on the go, and you gain real-time visibility into retail execution for quick, informed actions.

5. Route Accounting & Optimization

Is inefficient routing driving up your delivery costs?

Poorly planned routes can waste fuel, increase delivery times, and reduce the number of customers your team can serve in a day.

This feature optimizes field sales and streamlines delivery workflows with smart mobile tools, automating invoicing and payments instantly. From my evaluation, the insights for smarter route planning are incredibly valuable, allowing you to serve more customers. It helps reduce operational costs significantly.

This means you can serve more customers with less effort, reduce your costs, and plan smarter promotions based on optimized store visit data.

You’ll appreciate how these SimplyDepo features work together to create a cohesive and powerful wholesale management system, saving you time and boosting revenue.

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SimplyDepo Pricing

Worried about unexpected software costs?

SimplyDepo pricing offers a straightforward per-user model for its core plan, making it easy for you to understand and budget for your wholesale operations.

Plan	Price & Features
Basic (Core Plan)	$100 per user • Customer Management (CRM) • Order Management • Pricing Lists & Discount Rules • Visit Scheduling & Route Optimization • Dashboards & Sales Reports
Add-ons (Various)	Custom pricing – contact sales • Branded Storefront • Purchase Orders Module • SimplyAI Predictions • Custom Integrations + API Access • White Glove Onboarding

1. Value Assessment

Great core value offered.

From my cost analysis, the SimplyDepo pricing for its Basic plan is quite transparent at $100 per user. This covers a comprehensive suite of essential wholesale tools, avoiding the common practice of gating core functionality behind higher tiers. This per-user approach helps you scale predictably without paying for features you don’t use.

This means your monthly costs stay predictable as your team grows, giving your budget clear visibility.

2. Trial/Demo Options

Smart evaluation approach available.

SimplyDepo provides a generous 60-day full-featured free trial without requiring a credit card. What I found valuable is that you get access to onboarding support during this trial period, ensuring you can fully explore its capabilities, including CRM and mobile field execution, before committing to SimplyDepo pricing.

This lets you validate ROI and user adoption before spending money, reducing the risk of expensive software mistakes.

3. Plan Comparison

Choosing the right plan matters.

The Basic (Core) plan is quite comprehensive for daily operations, including CRM and order management. For advanced needs like a branded storefront or custom integrations, you’ll need to factor in add-on costs. What stands out is how add-ons allow tailored solutions without forcing you into an oversized base plan from the start.

This tiered approach helps you match pricing to actual usage requirements rather than overpaying for unused capabilities.

My Take: SimplyDepo’s pricing is straightforward for its core offering, emphasizing scalability through its per-user model, making it ideal for SMBs looking for clear costs.

The overall SimplyDepo pricing reflects transparent value for essential wholesale operations.

SimplyDepo Reviews

What do real customers actually think?

This customer reviews section dives into real user feedback and experiences with SimplyDepo, helping you understand what actual customers think about the software. My analysis of SimplyDepo reviews provides balanced insights.

1. Overall User Satisfaction

Users seem overwhelmingly satisfied.

From my review analysis, SimplyDepo generally receives very positive feedback, often highlighting its intuitive interface and comprehensive features. What I found in user feedback is how most customers appreciate its ability to streamline operations and improve efficiency, often leading to significant time savings daily.

This means you can expect a positive impact on your daily wholesale workflows.

2. Common Praise Points

The all-in-one platform is a consistent winner.

Users consistently praise SimplyDepo for being a powerful, all-in-one platform, integrating order, product, and customer management into one system. Review-wise, the user-friendly interface and mobile app are also frequently lauded, making field sales operations much smoother and more efficient for your team.

This suggests you’ll gain significant operational efficiency by centralizing your wholesale processes.

3. Frequent Complaints

Minor issues emerge for a new platform.

While feedback is largely positive, some users have reported minor bugs, which are typically fixed quickly by the development team. What stood out in customer feedback is how customer service can feel a bit fragmented due to a smaller team, though their attentiveness is still appreciated.

These seem to be minor growing pains rather than significant deal-breakers for most users.

The overall SimplyDepo reviews reflect strong user satisfaction with minor, manageable issues.

Best SimplyDepo Alternatives

Which SimplyDepo alternative is right for you?

The best SimplyDepo alternatives include several strong options, each better suited for different business situations, budgets, and specific B2B wholesale needs.

1. TrueCommerce

Prioritizing robust EDI compliance for trading partners?

TrueCommerce excels when your primary need is seamless Electronic Data Interchange (EDI) transaction management and automated document exchange. From my competitive analysis, TrueCommerce focuses heavily on EDI transaction management, streamlining order processing by converting business documents into compliant formats, though it offers fewer field sales tools.

Choose TrueCommerce if your core requirement is comprehensive EDI compliance and automated document exchange.

2. Pepperi

Seeking a unified commerce platform for B2B sales?

Pepperi provides a broader, highly integrated “unified commerce” platform that includes a strong B2B eCommerce storefront and extensive trade promotion management. What I found comparing options is that Pepperi offers robust B2B eCommerce and trade promotions, making it ideal for larger enterprises seeking an all-encompassing solution beyond just field sales.

Consider this alternative if you need a truly unified platform with deep eCommerce and promotion capabilities.

3. Now Commerce

Heavily reliant on QuickBooks for accounting?

Now Commerce shines with its deep and seamless integration with QuickBooks, automating order synchronization directly into your accounting system. Alternative-wise, Now Commerce integrates exceptionally well with QuickBooks for order management, though it offers a more limited suite of field sales and CRM features compared to SimplyDepo.

Choose Now Commerce if your main priority is automating B2B order entry directly into your existing QuickBooks setup.

4. HubSpot CRM

Need a broad, comprehensive customer relationship management system?

HubSpot CRM is a general-purpose platform offering a wide array of marketing, sales, and service tools, often starting with a free CRM. From my analysis, HubSpot provides a comprehensive, general-purpose CRM solution, making it suitable if your needs extend beyond specialized wholesale operations into broader customer engagement and marketing.

Choose HubSpot CRM if your primary focus is holistic customer relationship management across various departments.

The best SimplyDepo alternatives depend on your specific wholesale operational focus and existing tech stack, not just feature counts.

SimplyDepo Setup

Is SimplyDepo implementation complex?

This SimplyDepo review dives into what you can realistically expect during setup, from initial deployment to ensuring your team fully adopts the new system. Here’s what you’re looking at.

1. Setup Complexity & Timeline

Expect a smooth, guided deployment.

SimplyDepo is SaaS-based, so there’s no complex software to install; you’re looking at quick account setup and configuration. What I found about deployment is that easy onboarding and free data transfer significantly simplify the initial transition, often allowing for rapid operational readiness.

You’ll want to prepare for a guided setup, potentially leveraging the White Glove Onboarding for VIP assistance.

2. Technical Requirements & Integration

Minimal technical hurdles, strong integration options.

SimplyDepo primarily requires internet access and compatible web browsers or mobile devices for its app. From my implementation analysis, the platform integrates well with popular business tools like QuickBooks, Stripe, and Shopify, streamlining data flow into your existing ecosystem.

Plan for seamless connectivity and evaluate if custom integrations or API access are needed for your specific back-office systems.

3. Training & Change Management

Intuitive design minimizes training.

SimplyDepo’s intuitive interface aims to reduce the learning curve, with free training and live sessions available to help users. From my analysis, the mobile app’s simplicity significantly helps field teams adopt the new system with minimal resistance, enhancing efficiency on the go.

Invest time in leveraging their free training resources and encourage user champions to drive successful adoption across your team.

4. Support & Success Factors

Reliable support throughout your journey.

SimplyDepo offers personalized, 24/7 customer support that is attentive and helpful during onboarding. From my implementation analysis, real-time support is extremely helpful during the initial setup phase, ensuring any minor issues are addressed quickly and efficiently.

Plan to utilize their responsive support team and engage with customer success guidance to maximize your deployment’s effectiveness.

Overall, SimplyDepo setup is designed for easy onboarding and quick adoption, focusing on getting your business operational with minimal disruption.

Bottom Line

Is SimplyDepo the right choice for your business?

This SimplyDepo review provides a detailed final assessment, guiding you on who should consider this software and why, based on my comprehensive analysis.

1. Who This Works Best For

CPG wholesalers and distributors needing field sales power.

SimplyDepo is ideal for small to medium-sized CPG brands, distributors, and wholesalers with active field sales teams seeking to digitize and streamline operations. What I found about target users is that businesses struggling with manual order processes and lacking real-time field visibility will gain immense value.

You’ll succeed if you’re ready to empower your sales reps and merchandisers with a robust mobile solution.

2. Overall Strengths

All-in-one platform with exceptional mobile capabilities.

The software excels by offering a comprehensive suite for order management, route optimization, retail execution, and CRM, all accessible via a powerful mobile app. From my comprehensive analysis, its seamless QuickBooks integration truly stands out, simplifying financial monitoring and data synchronization significantly.

These strengths mean your field teams operate more efficiently, saving time and driving increased productivity across your wholesale operations.

3. Key Limitations

Occasional minor bugs require quick support resolutions.

As a relatively newer platform, SimplyDepo users might encounter minor bugs or areas needing refinement, which are typically addressed promptly by support. Based on this review, the absence of a data import feature (currently in progress) could initially require manual data entry for some users.

These limitations are generally small inconveniences, not deal-breakers, as the responsive support team actively resolves issues as they arise.

4. Final Recommendation

SimplyDepo earns a strong, confident recommendation.

You should choose SimplyDepo if you’re a small to medium CPG business aiming to eliminate manual wholesale processes and enhance field sales efficiency. From my analysis, it’s particularly strong for mobile-first field teams seeking integrated order taking, route planning, and retail execution capabilities.

My confidence level is high for businesses prioritizing streamlined field operations and robust, industry-specific functionalities.

This SimplyDepo review concludes that it offers significant value for its target market, providing a powerful solution to modernize wholesale operations and boost your team’s productivity.