AppsFlyer
Mobile Advertising Software
AppsFlyer helps you understand exactly where your app users are coming from and what they do after they install. By connecting your marketing efforts
Singular is a marketing intelligence platform that unifies marketing analytics and ad attribution to provide a complete view of your cross-platform performance and return on investment.
Singular provides you with a unified view of your marketing performance by combining data from all your advertising channels into a single dashboard. You can automatically collect, transform, and organize your marketing data to see exactly where your budget goes and which campaigns drive the most value. It solves the headache of manual reporting by connecting directly to thousands of ad networks and platforms, giving you real-time insights into your global marketing spend.
You can track user journeys across mobile and web while maintaining strict data privacy compliance. The platform is designed for growth-focused marketing teams and app developers who need to optimize their return on ad spend (ROAS) through granular creative reporting and automated data pipelines. By centralizing your attribution and cost data, you can make faster, more confident decisions about your scaling strategy.
Stop wasting time on manual spreadsheets and fragmented data. Singular gives you the tools to automate your marketing intelligence and see your true ROI across every channel and device. Here is how you can transform your marketing data:
Automatically extract, transform, and load your marketing data into your preferred data warehouse or internal BI tools.
Track every app install and user action back to the specific marketing campaign and creative that drove the conversion.
View your total marketing spend by automatically pulling cost data from thousands of different ad networks and platforms.
Analyze the performance of your visual assets side-by-side to see which images and videos resonate most with your audience.
Protect your advertising budget by automatically detecting and blocking malicious bot traffic and fraudulent app installs in real-time.
Measure your customer journeys as they move between mobile apps, web browsers, and even offline touchpoints seamlessly.
Singular offers a flexible approach to pricing that scales with your marketing volume. You can start with a free tier to test the core attribution features or move to a paid plan for advanced data connectors. Paid plans are customized based on your specific data needs and organizational scale.
Based on feedback from marketing professionals on G2 and TrustRadius, here is what you should consider before choosing Singular for your stack:
Perfect for mid-market and enterprise marketing teams who manage high-volume ad spend across multiple mobile and web channels and need automated ROI tracking.
Singular is a top-tier choice if you are managing significant advertising budgets across multiple platforms and need to see your true ROI in one place. The platform excels at merging cost data with attribution, which is a major pain point for most growth marketers.
While the setup requires some technical heavy lifting, the resulting automation and data clarity are worth the effort. Highly recommended for mobile app developers and e-commerce brands that need to move beyond basic spreadsheets into sophisticated, automated marketing intelligence.
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Main dashboard with project overview