Smarten
Smarten is an augmented analytics platform that provides self-service business intelligence tools like assisted predictive modeling and data preparation to help you make data-driven decisions without technical expertise.
Zoho Analytics
Zoho Analytics is a self-service business intelligence and data analytics software that lets you create visually appealing dashboards and analyze your data to uncover actionable insights in minutes.
Quick Comparison
| Feature | Smarten | Zoho Analytics |
|---|---|---|
| Website | smarten.com | zoho.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✓ 0 days free trial | ✓ 15 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 1996 |
| Headquarters | Ahmedabad, India | Chennai, India |
Overview
Smarten
Smarten is an augmented analytics platform designed to simplify how you interact with complex data. Instead of relying on data scientists for every report, you can use self-service tools to visualize trends, prepare data sets, and perform advanced predictive modeling through a user-friendly interface. It focuses on 'Augmented Analytics,' which uses machine learning to guide you through data discovery and help you find hidden patterns automatically.
You can connect various data sources to create personalized dashboards and share insights across your entire organization. The platform is built for business users in finance, sales, and operations who need to move beyond basic spreadsheets into sophisticated forecasting. By automating the more technical aspects of data science, Smarten allows you to focus on the strategic implications of your data rather than the underlying code.
Zoho Analytics
Zoho Analytics is a robust self-service business intelligence platform that transforms your raw data into actionable insights. You can connect to a wide range of data sources, including files, feeds, popular business apps, and even on-premise databases. The platform uses an intuitive drag-and-drop interface, allowing you to build complex reports and dashboards without needing deep technical expertise or coding knowledge.
You can perform deep-dive analysis using a variety of visualization tools like charts, widgets, and pivot tables. The software also features an AI-powered assistant that answers your questions with relevant reports. Whether you are a small business owner tracking sales or a large enterprise managing complex data sets, you can collaborate with your team in real-time to make data-driven decisions faster.
Overview
Smarten Features
- Smarten Insights Use machine learning to automatically identify trends and patterns in your data without writing complex queries.
- Self-Service Data Prep Clean, shape, and blend data from multiple sources yourself using an intuitive interface designed for non-technical users.
- Assisted Predictive Modeling Build and run predictive use cases like churn analysis or sales forecasting using guided workflows and algorithms.
- Key Influencer Analytics Discover exactly which factors are driving your business results and see how different variables impact your goals.
- Natural Language Processing Ask questions about your data in plain English and receive instant visual answers and detailed reports.
- Mobile BI Access your dashboards and track your key performance indicators from any mobile device while you are on the move.
Zoho Analytics Features
- Data Integration. Connect to over 250 data sources including cloud drives, databases, and popular business apps like Salesforce and HubSpot.
- Visual Builder. Create insightful reports and dashboards using a simple drag-and-drop interface that requires no technical or coding skills.
- AI Assistant. Ask Zia, the intelligent assistant, questions in plain English and receive instant, automated reports and data visualizations.
- Augmented Analytics. Uncover hidden trends and predict future outcomes with built-in machine learning and automated data storytelling capabilities.
- Collaborative Analysis. Share your reports securely with teammates and clients to collaborate on data analysis in real-time.
- White Labeling. Rebrand the entire analytics portal as your own to provide a seamless data experience for your customers.
Pricing Comparison
Smarten Pricing
Zoho Analytics Pricing
- 2 users
- 10,000 rows
- Unlimited reports
- Unlimited dashboards
- 5 tables per workspace
- Everything in Free, plus:
- 0.5 million rows
- Unlimited workspaces
- Daily data synchronization
- Email schedules
- Public and private sharing
Pros & Cons
Smarten
Pros
- Simplifies complex data science tasks for average business users
- Strong automated data discovery features save significant time
- Flexible deployment options including both cloud and on-premise
- Comprehensive support for various data source integrations
Cons
- Initial setup requires careful data mapping and planning
- Advanced predictive features have a slight learning curve
- Public pricing is not available without contacting sales
Zoho Analytics
Pros
- Extensive range of data connectors available
- Intuitive drag-and-drop interface for non-technical users
- Affordable entry point for small businesses
- Powerful AI-driven insights and natural language querying
Cons
- Steep learning curve for advanced formulas
- Occasional slow performance with very large datasets
- Customer support response times can be inconsistent