Phrase
Phrase is a comprehensive localization platform that uses automation and AI to help you manage translation workflows across software, websites, and digital content for global markets.
Smartling
Smartling is a translation management system that uses automation and AI to help you localize content across websites, apps, and devices while maintaining high-quality brand standards.
Quick Comparison
| Feature | Phrase | Smartling |
|---|---|---|
| Website | phrase.com | smartling.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $170/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | Prague, Czech Republic | New York, USA |
Overview
Phrase
Phrase provides a centralized platform to manage your entire localization process from a single dashboard. You can automate repetitive translation tasks, connect your existing tech stack through dozens of integrations, and use AI-powered machine translation to speed up your time-to-market. Whether you are localizing a mobile app, a complex website, or marketing campaigns, the platform helps you maintain brand consistency across every language you support.
You can collaborate with your internal team and external translators in real-time using a visual editor that shows exactly how translations will look in your final product. The platform scales with your growth, offering specialized tools like Phrase Strings for developers and Phrase Language AI for high-volume automated translation. It eliminates manual file transfers and reduces the risk of broken code during the translation process.
Smartling
Smartling is a cloud-based translation management platform that helps you automate the entire localization process. Instead of manually emailing spreadsheets to translators, you can integrate your existing tech stack directly with the platform to pull content, manage workflows, and push translated text back to your site or app automatically.
You can manage your entire translation team in one place, whether you use Smartling’s professional translators or your own internal experts. The platform provides visual context tools so your linguists see exactly where their words will appear, reducing errors and ensuring your brand voice stays consistent across every language and market you serve.
Overview
Phrase Features
- In-Context Editor See exactly how your translations look on your live website or app so you can fix layout issues instantly.
- Smart Automation Set up automated workflows to move content between your repository and translators without lifting a finger.
- Translation Memory Store your previous translations in a secure database to reuse them across projects and save on localization costs.
- Phrase Language AI Access multiple machine translation engines through one interface to generate high-quality drafts for your human editors.
- Over-the-Air Updates Fix translation typos in your mobile apps instantly without requiring your users to download a new version.
- Glossary Management Create and enforce a consistent brand vocabulary across all languages to ensure your messaging remains accurate.
Smartling Features
- Visual Context. Show your translators exactly how their work looks in your live application layout to eliminate layout breaks and context errors.
- Automated Workflows. Set up custom triggers to automatically move content from your CMS to translators and back to your site without manual intervention.
- Translation Memory. Store your previous translations in a secure database so you never have to pay to translate the same sentence twice.
- Global Delivery Network. Deploy a proxy-based solution that automatically serves localized versions of your website to international visitors with minimal IT effort.
- Quality Check Tools. Run automated checks for brand terminology, formatting, and grammar to ensure your content meets high standards before it goes live.
- Real-time Analytics. Track your translation spend, project velocity, and quality scores through a centralized dashboard to optimize your localization ROI.
Pricing Comparison
Phrase Pricing
- Up to 5 users included
- Unlimited projects
- Translation Memory
- Glossary support
- Basic API access
- Standard integrations
- Everything in Entry, plus:
- Advanced workflow automation
- In-Context Editor
- Machine Translation integration
- Custom project statuses
- Priority support
Smartling Pricing
Pros & Cons
Phrase
Pros
- Excellent developer experience with a robust API
- Intuitive interface makes onboarding new translators fast
- Powerful GitHub and GitLab integrations save time
- Real-time preview prevents design breaks in apps
Cons
- Entry-level pricing is high for small startups
- Advanced reporting features require higher-tier plans
- Steep learning curve for complex automation rules
Smartling
Pros
- Visual context tool significantly improves translation accuracy
- Robust API and integrations simplify content syncing
- Centralized dashboard makes managing multiple languages easy
- Excellent customer support and onboarding assistance
- Automated workflows save hours of manual data entry
Cons
- Initial technical setup requires significant developer resources
- User interface can feel overwhelming for new users
- Pricing is high compared to basic translation tools
- Occasional lag when handling very large file batches