Gusto vs Square Payroll Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Gusto

0.0 (0 reviews)

Gusto is an all-in-one HR platform that automates payroll, manages employee benefits, and streamlines hiring and onboarding processes for small to medium-sized businesses looking to simplify their people operations.

Starting at $40/mo
Free Trial NO FREE TRIAL
VS

Square Payroll

0.0 (0 reviews)

Square Payroll is a full-service payroll software that automates tax filings, employee payments, and benefits management for small businesses using integrated time tracking and point-of-sale data.

Starting at Free
Free Trial NO FREE TRIAL

Quick Comparison

Feature Gusto Square Payroll
Website gusto.com squareup.com
Pricing Model Subscription Subscription
Starting Price $40/month Free
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile saas mobile
Integrations QuickBooks Online Xero FreshBooks TSheets When I Work Trainual Clover Expensify Asana Slack Square POS QuickBooks Online Xero Homebase Deputy TSheets 7shifts Guideline SimplyInsured AP Intego
Target Users small-business mid-market solopreneur small-business
Target Industries retail restaurant professional-services
Customer Count 0 0
Founded Year 2011 2009
Headquarters San Francisco, USA San Francisco, USA

Overview

G

Gusto

Gusto simplifies how you manage your team by bringing payroll, benefits, and HR into one intuitive platform. You can run payroll in just a few clicks, with all local, state, and federal tax filings handled automatically. Beyond just payments, the platform helps you support your team with health insurance, 401(k) plans, and workers' compensation, all integrated directly into your payroll workflow to ensure compliance and accuracy.

You can also streamline your entire employee lifecycle from recruitment to offboarding. Use the platform to send offer letters, conduct digital onboarding, and track time and attendance without switching between different tools. Whether you are hiring your first employee or managing a growing team across multiple states, you get the tools you need to stay organized and compliant while focusing on growing your business.

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Square Payroll

Square Payroll simplifies how you pay your team by automating the most complex parts of business ownership. You can pay employees and contractors in just a few clicks, whether they are hourly or salaried. The platform automatically calculates, files, and pays your federal and state payroll taxes, ensuring you stay compliant without manual paperwork. Because it integrates directly with Square POS, your team's hours sync automatically, eliminating the need for manual data entry or messy spreadsheets.

You can manage everything from a single dashboard, including workers' compensation, health insurance, and 401(k) plans. The system supports flexible payment options like Instant Payments, allowing you to send funds to employees the same day they work. Whether you are running a single coffee shop or managing multiple retail locations, you get a straightforward tool that handles the back-office heavy lifting so you can focus on growing your business.

Overview

G

Gusto Features

  • Automated Payroll Run payroll in minutes with automatic tax calculations and filings for all 50 U.S. states.
  • Benefits Administration Sync medical, dental, and vision plans directly with your payroll for seamless premium deductions and enrollment.
  • Digital Onboarding Send offer letters and collect signed documents electronically so your new hires are ready on day one.
  • Time Tracking Track employee hours and PTO requests that automatically sync with your payroll to eliminate manual data entry.
  • Compliance Alerts Stay ahead of changing labor laws with automated notifications and access to certified HR experts for guidance.
  • Employee Self-Service Give your team their own portal to download paystubs, view tax forms, and manage their personal information.
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Square Payroll Features

  • Automated Tax Filings. Let the software calculate, file, and pay your state and federal payroll taxes automatically to ensure total compliance.
  • Time Card Sync. Import employee hours directly from Square POS or the Team App to eliminate manual data entry errors.
  • Instant Payments. Access your funds immediately and pay your team the same day they work using your Square Balance.
  • Benefits Integration. Offer and manage health insurance, 401(k) plans, and workers' comp directly through your payroll dashboard.
  • Contractor Payments. Pay your independent contractors via direct deposit and let the system generate and file 1099-NEC forms.
  • Employee Mobile App. Give your team a dedicated app to track their hours, view pay stubs, and manage their tax forms.

Pricing Comparison

G

Gusto Pricing

Simple
$40
  • Full-service payroll for one state
  • Employee self-service profiles
  • Basic hiring and onboarding tools
  • Gusto wallet mobile app
  • Standard payroll reports
  • Workers' comp administration
S

Square Payroll Pricing

Contractors Only
$0
  • $5 per person paid monthly
  • No monthly base fee
  • Direct deposit included
  • 1099-NEC generation and filing
  • Self-service contractor account

Pros & Cons

M

Gusto

Pros

  • Extremely intuitive interface that requires almost no training
  • Automated tax filings save hours of manual work
  • Seamless integration between payroll and employee benefits
  • Helpful automated reminders for important compliance deadlines

Cons

  • Customer support response times can be slow during peak seasons
  • State tax registration assistance is limited for new businesses
  • Advanced HR features require the most expensive plan
A

Square Payroll

Pros

  • Seamless integration with Square Point of Sale
  • Automatic tax filing saves hours of manual work
  • Simple and transparent per-employee pricing model
  • Easy setup process for new business owners

Cons

  • Customer support can be difficult to reach
  • Limited advanced HR features for large corporations
  • Account freezes can occasionally delay payroll processing
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