Gleam
Gleam is a growth marketing platform that helps you run engaging competitions, rewards, and email captures to grow your audience and increase user interaction across your digital channels.
Storylane
Storylane is an interactive product demo platform that helps you create clickable, high-fidelity walkthroughs to accelerate your sales cycles and capture more qualified leads from your website.
Quick Comparison
| Feature | Gleam | Storylane |
|---|---|---|
| Website | gleam.io | storylane.io |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2021 |
| Headquarters | Melbourne, Australia | Santa Clara, USA |
Overview
Gleam
Gleam is a versatile growth marketing platform designed to help you build an engaged audience through interactive campaigns. Instead of static lead forms, you can create dynamic competitions, instant-win rewards, and social media galleries that encourage specific user actions like following your brand or sharing content.
You can manage four distinct apps—Competitions, Rewards, Galleries, and Captures—all from a single dashboard to drive traffic and sales. The platform works for businesses of all sizes, from solo creators to global brands, by providing verified social actions and seamless integrations with major platforms like Instagram, YouTube, and Shopify.
Storylane
Storylane helps you build interactive product tours that let your prospects experience your software before they even talk to sales. You can capture your product's front-end using a browser extension and then customize the experience with guides, tooltips, and lead capture forms. This approach replaces static screenshots or passive videos with a hands-on environment where buyers can explore your value proposition at their own pace.
The platform is designed for marketing and sales teams who want to reduce friction in the buying journey. You can embed these demos on your website to increase conversions or send personalized links to prospects during the sales process. Detailed analytics show you exactly how viewers interact with your product, helping you identify which features resonate most and which leads are ready to buy.
Overview
Gleam Features
- Verified Social Actions Ensure your growth is real by automatically verifying that users have actually followed, liked, or subscribed to your channels.
- Viral Share Loops Give your campaigns a boost by rewarding users with extra entries when they refer their friends to your competition.
- Smart Email Captures Display targeted popups and opt-in forms based on user behavior to grow your mailing list without being intrusive.
- Instant Rewards Drive immediate sales by giving users coupons, downloads, or access codes in exchange for completing specific marketing tasks.
- Responsive Widgets Embed beautiful, mobile-friendly campaign widgets directly on your website or host them on dedicated landing pages.
- Fraud Protection Keep your contests fair with built-in security features that detect and block suspicious activity or duplicate entries.
Storylane Features
- Browser Extension Capture. Capture your application's HTML and CSS in seconds to create high-fidelity, interactive replicas that look and feel like the real thing.
- No-Code Editor. Customize your demos with a drag-and-drop editor to add tooltips, modals, and navigation guides without writing a single line of code.
- Lead Capture Forms. Insert customizable lead forms directly into your product tours to identify interested buyers while they are most engaged with your software.
- Personalization Tokens. Tailor your demos for specific prospects by automatically swapping out text and images to match their company name or industry.
- Engagement Analytics. Track exactly where viewers spend their time and identify which features they care about most with detailed session recordings and heatmaps.
- CRM Integration. Sync your demo data directly with Salesforce or HubSpot to alert your sales team the moment a high-value prospect starts exploring.
Pricing Comparison
Gleam Pricing
- Unlimited total entries
- Basic entry methods
- Random winner selection
- Mobile responsive widgets
- Standard reporting
- Everything in Free, plus:
- Additional entry types
- Up to 500 monthly captures
- Basic email integrations
- Remove Gleam branding on Captures
Storylane Pricing
- 1 published demo
- Unlimited captures
- Screenshot and HTML capture
- Basic analytics
- Storylane branding
- Everything in Free, plus:
- Unlimited published demos
- Custom branding
- Lead capture forms
- HubSpot and Salesforce integration
- Remove Storylane watermark
Pros & Cons
Gleam
Pros
- Extremely easy to set up and launch campaigns
- Wide variety of social media entry methods
- Verified actions prevent fake contest entries
- Reliable free version for basic giveaways
Cons
- Full suite pricing is relatively expensive
- Interface feels slightly dated to some users
- Steep learning curve for complex logic
Storylane
Pros
- Extremely fast setup for creating interactive walkthroughs
- High-fidelity HTML captures feel like a live product
- Intuitive editor makes customization easy for non-technical users
- Valuable analytics help prioritize follow-ups for sales teams
Cons
- HTML capture can occasionally struggle with complex animations
- Mobile responsiveness of demos requires manual adjustment
- Advanced personalization features restricted to higher tiers