GWI
GWI is a consumer insights platform that provides on-demand access to audience data and market research across 50+ countries to help you understand global consumer behavior.
Stravito
Stravito is a centralized knowledge management platform that uses AI-powered search to help global consumer enterprises store, discover, and share internal market research and insights.
Quick Comparison
| Feature | GWI | Stravito |
|---|---|---|
| Website | gwi.com | stravito.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2017 |
| Headquarters | London, UK | Stockholm, Sweden |
Overview
GWI
GWI gives you instant access to deep consumer insights through a massive global panel of over 2.7 billion people. Instead of waiting weeks for custom research, you can query their database to understand what your target audience thinks, feels, and does. You can build detailed buyer personas, track brand health, and identify emerging market trends using an intuitive interface that requires no data science background.
The platform helps you validate your marketing strategies with hard data rather than guesswork. You can analyze everything from social media habits and purchase drivers to lifestyle choices and media consumption. Whether you are planning a global campaign or localized product launch, you get the granular data needed to reach the right people with the right message.
Stravito
Stravito provides you with a centralized hub to manage all your company's market research and consumer insights. Instead of digging through scattered folders or old emails, you can upload reports, data sets, and presentations into a single, searchable repository. The platform uses intelligent indexing to make every word within your documents discoverable, ensuring your team never pays for the same research twice.
You can create customized collections to organize findings by project, region, or consumer segment. The interface feels like a consumer-grade search engine, allowing you to find specific answers across thousands of documents in seconds. It is designed specifically for large enterprise organizations in industries like FMCG, retail, and healthcare where staying close to consumer trends is critical for growth.
Overview
GWI Features
- Audience Builder Create highly specific audience segments using thousands of data points like demographics, interests, and online behaviors.
- Global Coverage Access consistent consumer data across more than 50 markets to compare regional differences and global trends.
- Chart Creator Transform complex data into professional charts and presentations instantly with built-in visualization tools.
- Brand Tracking Monitor how your brand is perceived over time and see how you stack up against your main competitors.
- GWI Zeitgeist Get monthly updates on topical issues and current events to keep your marketing relevant to the moment.
- Crosstab Analysis Run deep-dive queries to find correlations between different consumer traits and habits with just a few clicks.
Stravito Features
- AI-Powered Search. Find exact answers within your documents using natural language search that understands context and indexes every word automatically.
- Personalized Feed. Stay updated on the latest research with a home screen tailored to your interests, regions, and followed topics.
- Insight Collections. Group related reports and data into visual collections to tell a complete story about specific consumer behaviors.
- Automatic Categorization. Save time on manual tagging as the system automatically organizes your uploaded files by date, geography, and content type.
- Secure Sharing. Share sensitive research securely across global teams with enterprise-grade permissions and single sign-on integration.
- Usage Analytics. Track which research pieces are most popular and identify knowledge gaps within your organization using detailed engagement dashboards.
Pricing Comparison
GWI Pricing
Stravito Pricing
Pros & Cons
GWI
Pros
- Massive global sample size ensures data reliability
- User-friendly interface makes data analysis accessible
- Frequent data updates keep insights current
- Excellent visualization tools for quick reporting
- Granular filtering options for niche audiences
Cons
- Premium pricing can be high for small agencies
- Learning curve for complex crosstab queries
- Some niche markets have less frequent updates
Stravito
Pros
- Extremely intuitive interface resembles a consumer search engine
- Reduces time spent searching for existing research reports
- Excellent visual presentation of data and insights
- Simplifies the onboarding process for new team members
Cons
- Requires significant initial effort to upload legacy documents
- Custom enterprise pricing is high for smaller teams
- Limited advanced statistical analysis tools within the platform