LiftDNA vs SureWaves

<p>LiftDNA by OpenX is a supply-side platform (SSP) designed to improve your ad selling and buying experience by providing omnichannel targeting capabilities that work across all inventory types, including connected TV. It empowers you to access high-quality ad inventory, demand transparency, and audience targeting that integrates smoothly with any data set or identity, making it easier for you to reach your desired audiences effectively. OpenX’s platform is environmentally conscious as it is the first Net-Zero verified adtech company, thus enabling you to achieve your media goals while supporting sustainability.</p> <p>You can take advantage of LiftDNA’s direct publisher integrations, vast scale, and commitment to fair value exchange, which helps you optimize programmatic campaigns with ease and efficiency. The platform supports advertisers, publishers, and data partners with advanced tools for managing transparent and responsible media buying. Whether you want to enhance ad performance or implement audience-focused strategies, LiftDNA offers sophisticated technology with an emphasis on trust, sustainability, and quality.</p>

<p>SureWaves is a powerful advertising technology platform designed to support broadcasters and advertisers in the local TV ecosystem. It automates thousands of hours of manual work through AI-powered spot and yield management, allowing you to centrally manage spot and impression inventory across multiple stations. Whether you're aiming to supercharge broadcast revenues or leverage pay-for-performance advertising models, SureWaves provides unparalleled control, transparency, and efficiency.</p> <p>With over a decade of expertise and a network covering over 490 million households, SureWaves aggregates audiences from 550+ local TV channels on a single platform. It helps you handle significantly more clients with the same resources, creating more sales opportunities and driving growth. Trusted by major advertisers, agencies, and cable operators, SureWaves integrates broadcast TV with digital ad-tech to harness the local TV audience like never before.</p>